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  • Will reach users not on twitter! No need for webmaster to update!

Transcript

  • 1. SHAMSHA DAMANI CLINICAL LIBRARIAN UT M. D. ANDERSON CANCER CENTER HOUSTON, TX Twitter & Hospital Libraries http://twitter.com/
  • 2. What is Twitter?
    • What it is: Microblogging – 140 characters to tell people what’s on your mind.
    • What it is not: a channel to tell people EVERYTHING!
  • 3. Hospitals on Twitter
    • http://ebennett.org/hsnl/
      • 356 Hospital Twitter Accounts
    • MDACC “Official” Twitter Accounts:
      • @MDAndersonNews
      • @ChildrensArt
      • @FocusedOnHealth
      • @PhysRelations
      • @AndersonNetwork
      • @CancerWise
      • @MDAndersonLib
  • 4. Doctors on Twitter
    • Twitter directories (Wefollow, Twellow)
    • MDACC Doctors active on Twitter:
      • @DrAnasYounes
      • @TeamOncology
      • @RnDubois
      • @DrBevers
  • 5. Why Tweet? Marketing!
  • 6. Why Tweet? Post to your library’s homepage! http://www3.mdanderson.org/library/
  • 7. Why Tweet? Post to your library’s homepage!
  • 8. Why Tweet? Users! Our interlibrary loan staff were thrilled with this message!
  • 9. Before you get a library Twitter account
    • Play!
    http://ssanceman.smugmug.com/
  • 10. Before you get a library Twitter account
    • Get buy-in from boss!
    http://ssanceman.smugmug.com/
  • 11. Before you get a library Twitter account
    • Get hospital’s approval & guidelines
      • IS/IT/Communications
      • Graphics guidelines
      • Naming convention guidelines
      • Password sharing
      • Best practices
      • Tweet often
      • Content and language
  • 12. Checklist
    • Twitter Handle: Short & intuitive
    • Twitter Bio: Put library’s bio, not yours!
  • 13. Checklist
    • Twitter background: your library!
  • 14. Checklist
    • Create your library’s Twitter policy
        • Type of service?
        • How often to tweet? Every day? Once a week?
        • Primary contact person? (Manage followers, follow-up on DMs, keep the conversation going, etc)
        • Service to folks outside of your hospital?
        • Patients?
  • 15. Checklist
    • Expect savvy users, who may expect quick responses! Make sure you are ready!
  • 16. Checklist
    • Links: Internet vs. Intranet
    • Whom to follow
    • Access to the library Twitter account
        • Political
        • Consistent tone
    • Pick a Twitter client YOU like:
        • TweetDeck
        • Brizzly
        • HootSuite
        • Twaiter
    • Personal and library accounts separate
  • 17. What to tweet? http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/07/13/genesis2.jpg
  • 18. What to tweet?
    • Pictures!
    • New resources
    • Events/library closings
    • Library classes
    • Your blog posts
    • RT your hospital’s tweets
    • Ask for feedback
  • 19. Don’t tweet about EVERYTHING! http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/05/12/gotw.jpg
  • 20. Anything else? YES!
    • Keep tweaking your Twitter policy
    http://ssanceman.smugmug.com/
  • 21. Anything else? YES!
    • Get creative!
      • FriendFeed, Facebook, Bitly, Flickr, etc
    http://ssanceman.smugmug.com/
  • 22. How to measure impact?
    • Not a right or wrong way yet!
    • RTs
    • Number of followers
    • Reference questions
    • Bitly links
    • Polls
    • “ Social media adoption, policy, & development” by Daniel Hooker: http://www.slideshare.net/giustinid/social-media-adoption-policy-and-development-by-daniel-hooker
    http://ssanceman.smugmug.com/
  • 23. Helpful Links
    • http://twitter.com/
    • http://mashable.com/category/twitter-lists/
    • http://delicious.com/shamsha/twitter
    • Ed Bennett’s Blog: http://ebennett.org/
    • http://www.slideshare.net/giustinid/social-media-adoption-policy-and-development-by-daniel-hooker
    • Pictures/Cartoons used by permission from:
      • http://ssanceman.smugmug.com/
      • http://geekandpoke.typepad.com/
  • 24. Thanks!
    • Shamsha Damani
    • Clinical Librarian
    • UT M. D. Anderson Cancer Center
    • Twitter: @shamsha , @MDAndersonLib