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Twitter For Hospital Libraries
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Twitter For Hospital Libraries

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  • Will reach users not on twitter! No need for webmaster to update!
  • Transcript

    • 1. SHAMSHA DAMANI CLINICAL LIBRARIAN UT M. D. ANDERSON CANCER CENTER HOUSTON, TX Twitter & Hospital Libraries http://twitter.com/
    • 2. What is Twitter?
      • What it is: Microblogging – 140 characters to tell people what’s on your mind.
      • What it is not: a channel to tell people EVERYTHING!
    • 3. Hospitals on Twitter
      • http://ebennett.org/hsnl/
        • 356 Hospital Twitter Accounts
      • MDACC “Official” Twitter Accounts:
        • @MDAndersonNews
        • @ChildrensArt
        • @FocusedOnHealth
        • @PhysRelations
        • @AndersonNetwork
        • @CancerWise
        • @MDAndersonLib
    • 4. Doctors on Twitter
      • Twitter directories (Wefollow, Twellow)
      • MDACC Doctors active on Twitter:
        • @DrAnasYounes
        • @TeamOncology
        • @RnDubois
        • @DrBevers
    • 5. Why Tweet? Marketing!
    • 6. Why Tweet? Post to your library’s homepage! http://www3.mdanderson.org/library/
    • 7. Why Tweet? Post to your library’s homepage!
    • 8. Why Tweet? Users! Our interlibrary loan staff were thrilled with this message!
    • 9. Before you get a library Twitter account
      • Play!
      http://ssanceman.smugmug.com/
    • 10. Before you get a library Twitter account
      • Get buy-in from boss!
      http://ssanceman.smugmug.com/
    • 11. Before you get a library Twitter account
      • Get hospital’s approval & guidelines
        • IS/IT/Communications
        • Graphics guidelines
        • Naming convention guidelines
        • Password sharing
        • Best practices
        • Tweet often
        • Content and language
    • 12. Checklist
      • Twitter Handle: Short & intuitive
      • Twitter Bio: Put library’s bio, not yours!
    • 13. Checklist
      • Twitter background: your library!
    • 14. Checklist
      • Create your library’s Twitter policy
          • Type of service?
          • How often to tweet? Every day? Once a week?
          • Primary contact person? (Manage followers, follow-up on DMs, keep the conversation going, etc)
          • Service to folks outside of your hospital?
          • Patients?
    • 15. Checklist
      • Expect savvy users, who may expect quick responses! Make sure you are ready!
    • 16. Checklist
      • Links: Internet vs. Intranet
      • Whom to follow
      • Access to the library Twitter account
          • Political
          • Consistent tone
      • Pick a Twitter client YOU like:
          • TweetDeck
          • Brizzly
          • HootSuite
          • Twaiter
      • Personal and library accounts separate
    • 17. What to tweet? http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/07/13/genesis2.jpg
    • 18. What to tweet?
      • Pictures!
      • New resources
      • Events/library closings
      • Library classes
      • Your blog posts
      • RT your hospital’s tweets
      • Ask for feedback
    • 19. Don’t tweet about EVERYTHING! http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/05/12/gotw.jpg
    • 20. Anything else? YES!
      • Keep tweaking your Twitter policy
      http://ssanceman.smugmug.com/
    • 21. Anything else? YES!
      • Get creative!
        • FriendFeed, Facebook, Bitly, Flickr, etc
      http://ssanceman.smugmug.com/
    • 22. How to measure impact?
      • Not a right or wrong way yet!
      • RTs
      • Number of followers
      • Reference questions
      • Bitly links
      • Polls
      • “ Social media adoption, policy, & development” by Daniel Hooker: http://www.slideshare.net/giustinid/social-media-adoption-policy-and-development-by-daniel-hooker
      http://ssanceman.smugmug.com/
    • 23. Helpful Links
      • http://twitter.com/
      • http://mashable.com/category/twitter-lists/
      • http://delicious.com/shamsha/twitter
      • Ed Bennett’s Blog: http://ebennett.org/
      • http://www.slideshare.net/giustinid/social-media-adoption-policy-and-development-by-daniel-hooker
      • Pictures/Cartoons used by permission from:
        • http://ssanceman.smugmug.com/
        • http://geekandpoke.typepad.com/
    • 24. Thanks!
      • Shamsha Damani
      • Clinical Librarian
      • UT M. D. Anderson Cancer Center
      • Twitter: @shamsha , @MDAndersonLib