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Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
Twitter For Hospital Libraries
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Twitter For Hospital Libraries

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  • Will reach users not on twitter! No need for webmaster to update!
  • Transcript

    • 1. SHAMSHA DAMANI CLINICAL LIBRARIAN UT M. D. ANDERSON CANCER CENTER HOUSTON, TX Twitter & Hospital Libraries http://twitter.com/
    • 2. What is Twitter? <ul><li>What it is: Microblogging – 140 characters to tell people what’s on your mind. </li></ul><ul><li>What it is not: a channel to tell people EVERYTHING! </li></ul>
    • 3. Hospitals on Twitter <ul><li>http://ebennett.org/hsnl/ </li></ul><ul><ul><li>356 Hospital Twitter Accounts </li></ul></ul><ul><li>MDACC “Official” Twitter Accounts: </li></ul><ul><ul><li>@MDAndersonNews </li></ul></ul><ul><ul><li>@ChildrensArt </li></ul></ul><ul><ul><li>@FocusedOnHealth </li></ul></ul><ul><ul><li>@PhysRelations </li></ul></ul><ul><ul><li>@AndersonNetwork </li></ul></ul><ul><ul><li>@CancerWise </li></ul></ul><ul><ul><li>@MDAndersonLib </li></ul></ul>
    • 4. Doctors on Twitter <ul><li>Twitter directories (Wefollow, Twellow) </li></ul><ul><li>MDACC Doctors active on Twitter: </li></ul><ul><ul><li>@DrAnasYounes </li></ul></ul><ul><ul><li>@TeamOncology </li></ul></ul><ul><ul><li>@RnDubois </li></ul></ul><ul><ul><li>@DrBevers </li></ul></ul>
    • 5. Why Tweet? Marketing!
    • 6. Why Tweet? Post to your library’s homepage! http://www3.mdanderson.org/library/
    • 7. Why Tweet? Post to your library’s homepage!
    • 8. Why Tweet? Users! Our interlibrary loan staff were thrilled with this message!
    • 9. Before you get a library Twitter account <ul><li>Play! </li></ul>http://ssanceman.smugmug.com/
    • 10. Before you get a library Twitter account <ul><li>Get buy-in from boss! </li></ul>http://ssanceman.smugmug.com/
    • 11. Before you get a library Twitter account <ul><li>Get hospital’s approval &amp; guidelines </li></ul><ul><ul><li>IS/IT/Communications </li></ul></ul><ul><ul><li>Graphics guidelines </li></ul></ul><ul><ul><li>Naming convention guidelines </li></ul></ul><ul><ul><li>Password sharing </li></ul></ul><ul><ul><li>Best practices </li></ul></ul><ul><ul><li>Tweet often </li></ul></ul><ul><ul><li>Content and language </li></ul></ul>
    • 12. Checklist <ul><li>Twitter Handle: Short &amp; intuitive </li></ul><ul><li>Twitter Bio: Put library’s bio, not yours! </li></ul>
    • 13. Checklist <ul><li>Twitter background: your library! </li></ul>
    • 14. Checklist <ul><li>Create your library’s Twitter policy </li></ul><ul><ul><ul><li>Type of service? </li></ul></ul></ul><ul><ul><ul><li>How often to tweet? Every day? Once a week? </li></ul></ul></ul><ul><ul><ul><li>Primary contact person? (Manage followers, follow-up on DMs, keep the conversation going, etc) </li></ul></ul></ul><ul><ul><ul><li>Service to folks outside of your hospital? </li></ul></ul></ul><ul><ul><ul><li>Patients? </li></ul></ul></ul>
    • 15. Checklist <ul><li>Expect savvy users, who may expect quick responses! Make sure you are ready! </li></ul>
    • 16. Checklist <ul><li>Links: Internet vs. Intranet </li></ul><ul><li>Whom to follow </li></ul><ul><li>Access to the library Twitter account </li></ul><ul><ul><ul><li>Political </li></ul></ul></ul><ul><ul><ul><li>Consistent tone </li></ul></ul></ul><ul><li>Pick a Twitter client YOU like: </li></ul><ul><ul><ul><li>TweetDeck </li></ul></ul></ul><ul><ul><ul><li>Brizzly </li></ul></ul></ul><ul><ul><ul><li>HootSuite </li></ul></ul></ul><ul><ul><ul><li>Twaiter </li></ul></ul></ul><ul><li>Personal and library accounts separate </li></ul>
    • 17. What to tweet? http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/07/13/genesis2.jpg
    • 18. What to tweet? <ul><li>Pictures! </li></ul><ul><li>New resources </li></ul><ul><li>Events/library closings </li></ul><ul><li>Library classes </li></ul><ul><li>Your blog posts </li></ul><ul><li>RT your hospital’s tweets </li></ul><ul><li>Ask for feedback </li></ul>
    • 19. Don’t tweet about EVERYTHING! http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/05/12/gotw.jpg
    • 20. Anything else? YES! <ul><li>Keep tweaking your Twitter policy </li></ul>http://ssanceman.smugmug.com/
    • 21. Anything else? YES! <ul><li>Get creative! </li></ul><ul><ul><li>FriendFeed, Facebook, Bitly, Flickr, etc </li></ul></ul>http://ssanceman.smugmug.com/
    • 22. How to measure impact? <ul><li>Not a right or wrong way yet! </li></ul><ul><li>RTs </li></ul><ul><li>Number of followers </li></ul><ul><li>Reference questions </li></ul><ul><li>Bitly links </li></ul><ul><li>Polls </li></ul><ul><li>“ Social media adoption, policy, &amp; development” by Daniel Hooker: http://www.slideshare.net/giustinid/social-media-adoption-policy-and-development-by-daniel-hooker </li></ul>http://ssanceman.smugmug.com/
    • 23. Helpful Links <ul><li>http://twitter.com/ </li></ul><ul><li>http://mashable.com/category/twitter-lists/ </li></ul><ul><li>http://delicious.com/shamsha/twitter </li></ul><ul><li>Ed Bennett’s Blog: http://ebennett.org/ </li></ul><ul><li>http://www.slideshare.net/giustinid/social-media-adoption-policy-and-development-by-daniel-hooker </li></ul><ul><li>Pictures/Cartoons used by permission from: </li></ul><ul><ul><li>http://ssanceman.smugmug.com/ </li></ul></ul><ul><ul><li>http://geekandpoke.typepad.com/ </li></ul></ul>
    • 24. Thanks! <ul><li>Shamsha Damani </li></ul><ul><li>Clinical Librarian </li></ul><ul><li>UT M. D. Anderson Cancer Center </li></ul><ul><li>Twitter: @shamsha , @MDAndersonLib </li></ul>

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