Learn how to create value in your job search through the same processes companies use to market their product or service. The other focus of the session will be how to frame and enable a sustainable competitive advantage over the many others applying for the same position.
Specifically, topics included in the session will include:
• Creating a Marketing Plan
• Developing your Unique Selling Proposition (USP)
• Applying the 4 Ps of Marketing in Your Job Search
• Market Researching your prospective employer
• Branding Yourself
• Meeting and exceeding the prospective employer's needs