eMetrics Industry Insight

WASP: Web Analytics Solution Profiler Industry Insight Stéphane Hamel immeria.net “ an immersion in analytics” May, 2008 MEMBER

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Web Analytics Solution Profiler
Implementation QA
Web Analysts
Market Research
Web Analytics Solution Profiler
Implementation QA
Web Analysts
Market Research

100 tools
5,600 active users
20,000 web sites/day
400,000 web sites
18,000,000 data points
3 Months…

Case 1: Default data collection Date source: WASP Date: March 20 th – April 20 th Domains: ~200,000 Data points: ~7,000,000

Case 2: Insurance Vertical Date source: Alexa > Business > Financial Services > Insurance Top 100 Date: April 28 th Domains: ~100

Case 3: Geographies: UK Date source: Top UK websites Date: January 2008 Domains: 2,000 Data points: ~3,000

Case 4: Top Retail Sites in Canada Date source: Comscore Date: January 2008 Domains: ~900 Data points: ~1200

Case 5: Trends Date source: WASP Date: February 11 th , 2008 –April 29 th , 2008 Domains: ~400,000 Data points: 18,000,000 ▬ 54% 25% ▬ 17% 5% ▬ 3% 1.3%  0.0% 0.00% 0%  0.3% 0.02% 0.4%  0.2% 0.02% 0.2% % of visits % of sites Growth/ drop over 3 months  2% 0.03% 0.2%

40% corporate sites not using analytics
10% double-tagging
Testing & targeting huge opportunity
WASP by Geographies & verticals
Future of WASP : enterprise licence will include market research capabilities
My takes...

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eMetrics Industry Insight

by Stephane Hamel on Aug 04, 2008

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