eMetrics Industry Insight (Washington D.C., 081020)

WASP Web Analytics Solution Profiler Stéphane Hamel immeria.net “an immersion in analytics” October, 2008 MEMBER Industry Insights Day

Web Analytics Solution Profiler
Web Analysts
Implementation QA
Market Research

GOT THAT?
« Which web analytics tools are in use by websites visited by web analysts. »
Date source: WASP v0.60 Date: Sept. 6-Oct. 6 2008 Sites: 121,209 Data points: 445,182 http://wasp.immeria.net

123 tools detected
8,000 active users, 89 countries
40,000 sites/day 450,000 / month
Stats …

Market Shares (web analytics only) Date source: WASP v0.60 Date: Sept. 6-Oct. 6 2008 Sites: 121,209 Data points: 445,182 http://wasp.immeria.net

Beyond web analytics ? (all solutions) Date source: WASP v0.60 Date: Sept. 6-Oct. 6 2008 Sites: 121,209 Data points: 445,182 http://wasp.immeria.net

MARKET RESEARCH
Top 500 Retail Sites in the US
Date source: Internet Retailer Top 500 Retail Web Sites Date: January 2008 Sites: 500 Data points: 793 http://www.internetretailer.com/Top500/list.asp

Analytics or not? Date source: Internet Retailer Top 500 Retail Web Sites Date: January 2008 Sites: 500 Data points: 793 http://www.internetretailer.com/Top500/list.asp vs. 66% Retail in Canada vs. 49% Insurance in US + Canada

Market Shares Date source: Internet Retailer Top 500 Retail Web Sites Date: January 2008 Sites: 500 Data points: 793 http://www.internetretailer.com/Top500/list.asp

DNA Date source: Internet Retailer Top 500 Retail Web Sites Date: January 2008 Sites: 500 Data points: 793 http://www.internetretailer.com/Top500/list.asp Those tools are often found along with Google Analytics! About 30% Omniture/GA double tagging! Nearly 50% Coremetrics/GA double tagging!

39% / 22% not doing it
Double dipping
42% reported data accuracy as an important factor when selecting a vendor (JupiterResearch)
0% perfectly tagged (even vendors sites!)
My takes...

MEMBER

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eMetrics Industry Insight (Washington D.C., 081020)

by Stephane Hamel

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eMetrics Industry Insight (Washington D.C., 081020) Presentation Transcript