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eMetrics Industry Insight (Washington D.C., 081020)

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Web Analytics vendors market shares for a random sampling of 120,000 web sites as well as the Top 500 Online Retail sites in the US. …

Web Analytics vendors market shares for a random sampling of 120,000 web sites as well as the Top 500 Online Retail sites in the US.
View accompanying comments at http://blog.immeria.net/2008/10/wasp-market-research-top-500-online.html

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  • 1. WASP Web Analytics Solution Profiler Stéphane Hamel immeria.net “an immersion in analytics” October, 2008 MEMBER Industry Insights Day
  • 2.
    • Web Analytics Solution Profiler
    • Web Analysts
    • Implementation QA
    • Market Research
  • 3. GOT THAT?
    • «   Which web analytics tools are in use by websites visited by web analysts. »
    Date source: WASP v0.60 Date: Sept. 6-Oct. 6 2008 Sites: 121,209 Data points: 445,182 http://wasp.immeria.net
  • 4.
    • 123 tools detected
    • 8,000 active users, 89 countries
    • 40,000 sites/day 450,000 / month
    Stats …
  • 5. Market Shares (web analytics only) Date source: WASP v0.60 Date: Sept. 6-Oct. 6 2008 Sites: 121,209 Data points: 445,182 http://wasp.immeria.net
  • 6. Beyond web analytics ? (all solutions) Date source: WASP v0.60 Date: Sept. 6-Oct. 6 2008 Sites: 121,209 Data points: 445,182 http://wasp.immeria.net
  • 7. MARKET RESEARCH
    • Top 500 Retail Sites in the US
    Date source: Internet Retailer Top 500 Retail Web Sites Date: January 2008 Sites: 500 Data points: 793 http://www.internetretailer.com/Top500/list.asp
  • 8. Analytics or not? Date source: Internet Retailer Top 500 Retail Web Sites Date: January 2008 Sites: 500 Data points: 793 http://www.internetretailer.com/Top500/list.asp vs. 66% Retail in Canada vs. 49% Insurance in US + Canada
  • 9. Market Shares Date source: Internet Retailer Top 500 Retail Web Sites Date: January 2008 Sites: 500 Data points: 793 http://www.internetretailer.com/Top500/list.asp
  • 10. DNA Date source: Internet Retailer Top 500 Retail Web Sites Date: January 2008 Sites: 500 Data points: 793 http://www.internetretailer.com/Top500/list.asp Those tools are often found along with Google Analytics! About 30% Omniture/GA double tagging! Nearly 50% Coremetrics/GA double tagging!
  • 11.
    • 39% / 22% not doing it
    • Double dipping
    • 42% reported data accuracy as an important factor when selecting a vendor (JupiterResearch)
    • 0% perfectly tagged (even vendors sites!)
    My takes...
  • 12. MEMBER