WASP: Web Analytics Solution Profiler Industry Insight Stéphane Hamel immeria.net “ an immersion in analytics” May, 2008 MEMBER

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R&D project

Bias

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Web Analytics Solution Profiler Implementation QA Web Analysts Market Research Web Analytics Solution Profiler Implementation QA Web Analysts Market Research

Web Analytics Solution Profiler

Implementation QA

Web Analysts

Market Research

Web Analytics Solution Profiler

Implementation QA

Web Analysts

Market Research

100 tools 5,600 active users 20,000 web sites/day 400,000 web sites 18,000,000 data points 3 Months…

100 tools

5,600 active users

20,000 web sites/day

400,000 web sites

18,000,000 data points

Case 1: Default data collection Date source: WASP Date: March 20 th – April 20 th Domains: ~200,000 Data points: ~7,000,000

Case 2: Insurance Vertical Date source: Alexa > Business > Financial Services > Insurance Top 100 Date: April 28 th Domains: ~100

Case 3: Geographies: UK Date source: Top UK websites Date: January 2008 Domains: 2,000 Data points: ~3,000

Case 4: Top Retail Sites in Canada Date source: Comscore Date: January 2008 Domains: ~900 Data points: ~1200

Case 5: Trends Date source: WASP Date: February 11 th , 2008 –April 29 th , 2008 Domains: ~400,000 Data points: 18,000,000 ▬ 54% 25% ▬ 17% 5% ▬ 3% 1.3%  0.0% 0.00% 0%  0.3% 0.02% 0.4%  0.2% 0.02% 0.2% % of visits % of sites Growth/ drop over 3 months  2% 0.03% 0.2%

40% corporate sites not using analytics 10% double-tagging Testing & targeting huge opportunity WASP by Geographies & verticals Future of WASP : enterprise licence will include market research capabilities My takes...

40% corporate sites not using analytics

10% double-tagging

Testing & targeting huge opportunity

WASP by Geographies & verticals

Future of WASP : enterprise licence will include market research capabilities

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Tutoring, coaching, speaking

Research & Development

Market research