Social Media Marketing: How to Build your Brand & Business Shama Hyder, Click To Client

Let’s break it down! Marketing: To promote a product or a service in order to increase sales. Social Media: Online platforms where people connect and communicate. Social Media Marketing: To promote online by leveraging online platforms where people connect. SOCIAL MEDIA DEFINED

Let’s break it down!

Marketing: To promote a product or a service in order to increase sales.

Social Media: Online platforms where people connect and communicate.

Social Media Marketing: To promote online by leveraging online platforms where people connect.

SOCIAL MEDIA DEFINED

Solid Service or Product An Excellent Website Blog is an added bonus! Thorough understanding of your company’s BOD BEFORE SOCIAL MEDIA

Solid Service or Product

An Excellent Website

Blog is an added bonus!

Thorough understanding of your company’s BOD

BEFORE SOCIAL MEDIA

WHAT SOCIAL MEDIA IS NOT

WHAT SOCIAL MEDIA IS NOT

To Attract Consumers….LEADS Blog Readers Newsletter Subscribers To Establish your Expertise To Nurture a Community…Fans….Followers 1000 True Fans Case Studies! Platform for Transforming Past Successes SOCIAL MEDIA IS GOOD FOR..

To Attract Consumers….LEADS

Blog Readers

Newsletter Subscribers

To Establish your Expertise

To Nurture a Community…Fans….Followers

1000 True Fans

Case Studies! Platform for Transforming Past Successes

SOCIAL MEDIA IS GOOD FOR..

Facebook Twitter LinkedIn Video SOCIAL MEDIUMS

Facebook

Twitter

LinkedIn

Video

SOCIAL MEDIUMS

Why Bother? Profile Groups Pages Events 2 Power Tools: Notes and Status Updates JVs! (B2B- Note this!) FACEBOOK

Why Bother?

Profile

Groups

Pages

Events

2 Power Tools: Notes and Status Updates

JVs! (B2B- Note this!)

FACEBOOK

Why Bother? Global Human Search Engine Instant Communication Direct Requests TWITTER

Why Bother?

Global Human Search Engine

Instant Communication

Direct Requests

TWITTER

Why Bother? Profile Recommendations 2 Power Tools: Groups LinkedIn Answers LINKEDIN

Why Bother?

Profile

Recommendations

2 Power Tools:

Groups

LinkedIn Answers

LINKEDIN

Do Be Authentic Be Purposeful Have a Strategy Be Patient Integrate Measure Qualitatively and Quantitatively Don’t Forget to maintain Be Aggressive Spam Overwhelm yourself Fall for overnight promises DO’S and DON’TS

Do

Be Authentic

Be Purposeful

Have a Strategy

Be Patient

Integrate

Measure Qualitatively and Quantitatively

Don’t

Forget to maintain

Be Aggressive

Spam

Overwhelm yourself

Fall for overnight promises

DO’S and DON’TS

Why Bother? Quality Hosting Length and Style VIDEO

Why Bother?

Quality

Hosting

Length and Style

VIDEO

Case Studies

Case Studies

Goal: Reach IT and Sales Professionals Mediums: Online Video and Facebook 1 Million Viewers 8,000 users to the company's campaign Web site, for a click-through rate of 0.72%—more than 14 times the industry average.

Goal: Reach IT and Sales Professionals

Mediums: Online Video and Facebook

1 Million Viewers

8,000 users to the company's campaign Web site, for a click-through rate of 0.72%—more than 14 times the industry average.

Twitter to Listen to Customers and Interact Blogger Relations Gained: Over 750,000 users. Career Solvers

Twitter to Listen to Customers and Interact

Blogger Relations

Gained: Over 750,000 users.

Career Solvers

Free Online Marketing Plan at http://ClickToClient.com The Zen of Social Media Marketing (eBook) http://ZenofSocialMedia.com More! Questions?

Free Online Marketing Plan at http://ClickToClient.com

The Zen of Social Media Marketing (eBook) http://ZenofSocialMedia.com

More! Questions?

Shama Hyder [email_address] http://Shama.Tv 469-774-8000 Questions?

Shama Hyder

[email_address]

http://Shama.Tv

469-774-8000

Questions?