Social Media Marketing Presentation for DFW BMA
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Social Media Marketing Presentation for DFW BMA - Presentation Transcript
- Social Media Marketing: A Practical Way of Getting Clients and Furthering your Brand. Shama Hyder, Click To Client
- Let’s break it down!
- Marketing: To promote a product or a service in order to increase sales.
- Social Media: Online platforms where people connect and communicate.
- Social Media Marketing: To promote online by leveraging online platforms where people connect.
- SOCIAL MEDIA DEFINED
- Solid Service or Product
- An Excellent Website
- Blog is an added bonus!
- Thorough understanding of your company’s BOD
- BEFORE SOCIAL MEDIA
- WHAT SOCIAL MEDIA IS NOT
- To Attract Consumers….LEADS
- Blog Readers
- Newsletter Subscribers
- To Establish your Expertise
- To Nurture a Community…Fans….Followers
- 1000 True Fans
- Case Studies! Platform for Transforming Past Successes
- SOCIAL MEDIA IS GOOD FOR..
- Video
- SOCIAL MEDIUMS
- Why Bother?
- Profile
- Groups
- Pages
- Events
- 2 Power Tools: Notes and Status Updates
- JVs! (B2B- Note this!)
- Why Bother?
- Global Human Search Engine
- Instant Communication
- Direct Requests
- Why Bother?
- Profile
- Recommendations
- 2 Power Tools:
- Groups
- LinkedIn Answers
- Do
- Be Authentic
- Be Purposeful
- Have a Strategy
- Be Patient
- Integrate
- Measure Qualitatively and Quantitatively
- Don’t
- Forget to maintain
- Be Aggressive
- Spam
- Overwhelm yourself
- Fall for overnight promises
- DO’S and DON’TS
- Why Bother?
- Quality
- Hosting
- Length and Style
- VIDEO
- Case Studies
- Started off on FB
- Leveraged what he had – Reporter contacts!
- Built using Twitter
- Went Viral
- Gained: 70k readers, 4 times a day!
- HARO
- Facebook Group
- Twitter to reach Media
- LinkedIn for Clients who want References
- Gained: New clients, endorsements, referrals, national media attention
- Career Solvers
- Blogger Relations
- Twitter and Facebook
- Gained: 24 months of record sales, multiple mentions online and in the traditional press, growing customer base
- K9Cuisine
- Free Online Marketing Plan at http://ClickToClient.com
- The Zen of Social Media Marketing (eBook) http://ZenofSocialMedia.com
- More! Questions?
- Shama Hyder
- [email_address]
- http://Shama.Tv
- 469-774-8000
- Questions?
+
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