Social Media Marketing Presentation for DFW BMA

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Social Media Marketing Presentation for DFW BMA - Presentation Transcript

  1. Social Media Marketing: A Practical Way of Getting Clients and Furthering your Brand. Shama Hyder, Click To Client
    • Let’s break it down!
    • Marketing: To promote a product or a service in order to increase sales.
    • Social Media: Online platforms where people connect and communicate.
    • Social Media Marketing: To promote online by leveraging online platforms where people connect.
    • SOCIAL MEDIA DEFINED
    • Solid Service or Product
    • An Excellent Website
      • Blog is an added bonus!
    • Thorough understanding of your company’s BOD
    • BEFORE SOCIAL MEDIA
    • WHAT SOCIAL MEDIA IS NOT
    • To Attract Consumers….LEADS
      • Blog Readers
      • Newsletter Subscribers
    • To Establish your Expertise
    • To Nurture a Community…Fans….Followers
      • 1000 True Fans
      • Case Studies! Platform for Transforming Past Successes
    • SOCIAL MEDIA IS GOOD FOR..
    • Facebook
    • Twitter
    • LinkedIn
    • Video
    • SOCIAL MEDIUMS
    • Why Bother?
    • Profile
    • Groups
    • Pages
    • Events
    • 2 Power Tools: Notes and Status Updates
    • JVs! (B2B- Note this!)
    • FACEBOOK
    • Why Bother?
    • Global Human Search Engine
    • Instant Communication
    • Direct Requests
    • TWITTER
    • Why Bother?
    • Profile
    • Recommendations
    • 2 Power Tools:
      • Groups
      • LinkedIn Answers
    • LINKEDIN
    • Do
    • Be Authentic
    • Be Purposeful
    • Have a Strategy
    • Be Patient
    • Integrate
    • Measure Qualitatively and Quantitatively
    • Don’t
    • Forget to maintain
    • Be Aggressive
    • Spam
    • Overwhelm yourself
    • Fall for overnight promises
    • DO’S and DON’TS
    • Why Bother?
    • Quality
    • Hosting
    • Length and Style
    • VIDEO
    • Case Studies
    • Started off on FB
    • Leveraged what he had – Reporter contacts!
    • Built using Twitter
    • Went Viral
    • Gained: 70k readers, 4 times a day!
    • HARO
    • Facebook Group
    • Twitter to reach Media
    • LinkedIn for Clients who want References
    • Gained: New clients, endorsements, referrals, national media attention
    • Career Solvers
    • Blogger Relations
    • Twitter and Facebook
    • Gained: 24 months of record sales, multiple mentions online and in the traditional press, growing customer base
    • K9Cuisine
    • Free Online Marketing Plan at http://ClickToClient.com
    • The Zen of Social Media Marketing (eBook) http://ZenofSocialMedia.com
    • More! Questions?
    • Shama Hyder
    • [email_address]
    • http://Shama.Tv
    • 469-774-8000
    • Questions?

+ Shama Hyder KabaniShama Hyder Kabani, 7 months ago

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