The Pipes will collapseare collapsing<br />
Social Media is dead Long Live social media<br />
The Intermediaries are no longer the linchpins<br />
Branded communities will be the norm and the de facto engagement areas<br />
Content is what?(Community is the emperor)<br />
Everyone will be a publisher<br />
It’s not about communication anymore<br />
The collapsed pipes will finally make integrated agencies work (and others out of work)<br />
Listening, Monitoring and Responding will grow bigger<br />
Market Research will shift online. Passive Research V/s Active Research<br />
New Equilibrium in Customer Service<br />
Outsourcing Community Management will be the norm<br />
Co-creation will be widespread<br />
Internal Structures will change<br />
Passive Sites, Press Releases and Static ads will die<br />
Nowhere to hide<br />
What's up? What now?
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What's up? What now?

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My Keynote presentation at the Customer Show Asia 2010 on 30th September 2010

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Transcript of "What's up? What now?"

  1. 1.
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11. The Pipes will collapseare collapsing<br />
  12. 12. Social Media is dead Long Live social media<br />
  13. 13. The Intermediaries are no longer the linchpins<br />
  14. 14. Branded communities will be the norm and the de facto engagement areas<br />
  15. 15. Content is what?(Community is the emperor)<br />
  16. 16. Everyone will be a publisher<br />
  17. 17. It’s not about communication anymore<br />
  18. 18. The collapsed pipes will finally make integrated agencies work (and others out of work)<br />
  19. 19. Listening, Monitoring and Responding will grow bigger<br />
  20. 20. Market Research will shift online. Passive Research V/s Active Research<br />
  21. 21. New Equilibrium in Customer Service<br />
  22. 22. Outsourcing Community Management will be the norm<br />
  23. 23. Co-creation will be widespread<br />
  24. 24. Internal Structures will change<br />
  25. 25. Passive Sites, Press Releases and Static ads will die<br />
  26. 26. Nowhere to hide<br />

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