• Save
What's up? What now?
Upcoming SlideShare
Loading in...5
×
 

What's up? What now?

on

  • 1,200 views

My Keynote presentation at the Customer Show Asia 2010 on 30th September 2010

My Keynote presentation at the Customer Show Asia 2010 on 30th September 2010

Statistics

Views

Total Views
1,200
Views on SlideShare
1,005
Embed Views
195

Actions

Likes
2
Downloads
0
Comments
0

6 Embeds 195

http://shaluwasu.com 98
http://feeds.feedburner.com 46
http://tickledbylife.com 29
http://www.linkedin.com 20
http://webcache.googleusercontent.com 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

What's up? What now? What's up? What now? Presentation Transcript

  • The Pipes will collapseare collapsing
  • Social Media is dead Long Live social media
  • The Intermediaries are no longer the linchpins
  • Branded communities will be the norm and the de facto engagement areas
  • Content is what?(Community is the emperor)
  • Everyone will be a publisher
  • It’s not about communication anymore
  • The collapsed pipes will finally make integrated agencies work (and others out of work)
  • Listening, Monitoring and Responding will grow bigger
  • Market Research will shift online. Passive Research V/s Active Research
  • New Equilibrium in Customer Service
  • Outsourcing Community Management will be the norm
  • Co-creation will be widespread
  • Internal Structures will change
  • Passive Sites, Press Releases and Static ads will die
  • Nowhere to hide