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What's up? What now?

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Published

My Keynote presentation at the Customer Show Asia 2010 on 30th September 2010

My Keynote presentation at the Customer Show Asia 2010 on 30th September 2010

Published in Business
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Transcript

  • 1.
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  • 11. The Pipes will collapseare collapsing
  • 12. Social Media is dead Long Live social media
  • 13. The Intermediaries are no longer the linchpins
  • 14. Branded communities will be the norm and the de facto engagement areas
  • 15. Content is what?(Community is the emperor)
  • 16. Everyone will be a publisher
  • 17. It’s not about communication anymore
  • 18. The collapsed pipes will finally make integrated agencies work (and others out of work)
  • 19. Listening, Monitoring and Responding will grow bigger
  • 20. Market Research will shift online. Passive Research V/s Active Research
  • 21. New Equilibrium in Customer Service
  • 22. Outsourcing Community Management will be the norm
  • 23. Co-creation will be widespread
  • 24. Internal Structures will change
  • 25. Passive Sites, Press Releases and Static ads will die
  • 26. Nowhere to hide