No, I cannot create a social media strategy for you!

ShaluWasu
No, I cannot create a social
media strategy for you!

Asians trust social media more than traditional media
Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine (n=3001)

Listen

Identify your influencers

Influential
Conversation Map:
Toby Flenderson
Michael Scott
Jim Halpert
Positive
Negative
Pam Beesly
Kelly Kapoor
Dwight Schrute
Phyllis Lapin
Not Influential

Set up and build your Social Media presence

Buzz Spike vsSteady growth in influence
Impact
1 2 3 4 5 6 7 8
Months

Train your employees

Measure
}
Awareness
Reach
}
Evaluation
Preference
Engagement
}
Conversion
Action
Loyalty

360° Digital Influence Engagement Framework
LISTEN
PLAN
OPTIMIZE
AMPLIFY
ENGAGE
Influencer Maps
Engagement Plan
Digital Crisis Management
Conversation Map
Search Intent Modeling
User Social Profiles
Conversation Impact
Delivery of Content & Offers
Community & Social Web Management
PR & Digital Media Relations
Influencer Outreach
SEM/SEO
Paid Media
Content Syndication
Social Network Activation
Influencer & Blogger Engagement
Co-Creation Programs
Event Activation& Amplification
Content Creation& Distribution
Crisis Response

CONTACT
ShaluWasu
Associate Director | 360° Digital Influence
Ogilvy Public Relations Worldwide
p +65 90297601
e shalu.wasu@ogilvy.com
b blog.ogilvypr.com
t @tickledbylife

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No, I cannot create a social media strategy for you!

by Shalu Wasu on May 28, 2010

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No, I cannot create a social media strategy for you! Presentation Transcript