ShaluWasu<br />No, I cannot create a social <br />media strategy for you!<br />
Asians trust social media more than traditional media<br />Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine (n=3001)...
Listen<br />
Identify your influencers<br />
Influential<br />Conversation Map:<br />Toby Flenderson<br />Michael Scott<br />Jim Halpert<br />Positive<br />Negative<br...
Set up and build your Social Media presence<br />
Buzz Spike vsSteady growth in influence<br />Impact<br />1                      2                      3                  ...
Train your employees<br />
Measure<br />}<br />Awareness<br />Reach<br />}<br />Evaluation<br />Preference<br />Engagement<br />}<br />Conversion<br ...
360° Digital Influence Engagement Framework<br />LISTEN<br />PLAN<br />OPTIMIZE<br />AMPLIFY<br />ENGAGE<br /><ul><li>Infl...
Engagement Plan
Digital Crisis Management
Conversation Map
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No, I cannot create a social media strategy for you!

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A talk that i gave at the SAS breakfast forum in April 2010

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  • Confidential and Proprietary©
  • This is a very important slide. The stat shows that Asians these days don’t trust ads as much as before. They mostly trust message from WOM (which includes online recommendations, word-of-mouse)
  • This graph is editable, you can changecharacters into anything that best demonstrate to your client what a conversation map is
  • This is an important slide. It shows that social media strategy creates a concrete long term growth instead of a buzz
  • No, I cannot create a social media strategy for you!

    1. 1. ShaluWasu<br />No, I cannot create a social <br />media strategy for you!<br />
    2. 2.
    3. 3.
    4. 4. Asians trust social media more than traditional media<br />Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine (n=3001)<br />
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. Listen<br />
    15. 15. Identify your influencers<br />
    16. 16. Influential<br />Conversation Map:<br />Toby Flenderson<br />Michael Scott<br />Jim Halpert<br />Positive<br />Negative<br />Pam Beesly<br />Kelly Kapoor<br />Dwight Schrute<br />Phyllis Lapin<br />Not Influential<br />
    17. 17. Set up and build your Social Media presence<br />
    18. 18. Buzz Spike vsSteady growth in influence<br />Impact<br />1 2 3 4 5 6 7 8<br />Months<br />
    19. 19. Train your employees<br />
    20. 20. Measure<br />}<br />Awareness<br />Reach<br />}<br />Evaluation<br />Preference<br />Engagement<br />}<br />Conversion<br />Action<br />Loyalty<br />
    21. 21. 360° Digital Influence Engagement Framework<br />LISTEN<br />PLAN<br />OPTIMIZE<br />AMPLIFY<br />ENGAGE<br /><ul><li>Influencer Maps
    22. 22. Engagement Plan
    23. 23. Digital Crisis Management
    24. 24. Conversation Map
    25. 25. Search Intent Modeling
    26. 26. User Social Profiles
    27. 27. Conversation Impact
    28. 28. Delivery of Content & Offers
    29. 29. Community & Social Web Management
    30. 30. PR & Digital Media Relations
    31. 31. Influencer Outreach
    32. 32. SEM/SEO
    33. 33. Paid Media
    34. 34. Content Syndication
    35. 35. Social Network Activation
    36. 36. Influencer & Blogger Engagement
    37. 37. Co-Creation Programs
    38. 38. Event Activation& Amplification
    39. 39. Content Creation& Distribution
    40. 40. Crisis Response</li></li></ul><li>
    41. 41.
    42. 42. CONTACT<br />ShaluWasu<br />Associate Director | 360° Digital Influence<br />Ogilvy Public Relations Worldwide<br />p +65 90297601<br />e shalu.wasu@ogilvy.com<br />b blog.ogilvypr.com<br />t @tickledbylife<br />

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