No, I cannot create a social media strategy for you!

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A talk that i gave at the SAS breakfast forum in April 2010

A talk that i gave at the SAS breakfast forum in April 2010

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  • Confidential and Proprietary©
  • This is a very important slide. The stat shows that Asians these days don’t trust ads as much as before. They mostly trust message from WOM (which includes online recommendations, word-of-mouse)
  • This graph is editable, you can changecharacters into anything that best demonstrate to your client what a conversation map is
  • This is an important slide. It shows that social media strategy creates a concrete long term growth instead of a buzz

Transcript

  • 1. ShaluWasu
    No, I cannot create a social
    media strategy for you!
  • 2.
  • 3.
  • 4. Asians trust social media more than traditional media
    Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine (n=3001)
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Listen
  • 15. Identify your influencers
  • 16. Influential
    Conversation Map:
    Toby Flenderson
    Michael Scott
    Jim Halpert
    Positive
    Negative
    Pam Beesly
    Kelly Kapoor
    Dwight Schrute
    Phyllis Lapin
    Not Influential
  • 17. Set up and build your Social Media presence
  • 18. Buzz Spike vsSteady growth in influence
    Impact
    1 2 3 4 5 6 7 8
    Months
  • 19. Train your employees
  • 20. Measure
    }
    Awareness
    Reach
    }
    Evaluation
    Preference
    Engagement
    }
    Conversion
    Action
    Loyalty
  • 21. 360° Digital Influence Engagement Framework
    LISTEN
    PLAN
    OPTIMIZE
    AMPLIFY
    ENGAGE
    • Influencer Maps
    • 22. Engagement Plan
    • 23. Digital Crisis Management
    • 24. Conversation Map
    • 25. Search Intent Modeling
    • 26. User Social Profiles
    • 27. Conversation Impact
    • 28. Delivery of Content & Offers
    • 29. Community & Social Web Management
    • 30. PR & Digital Media Relations
    • 31. Influencer Outreach
    • 32. SEM/SEO
    • 33. Paid Media
    • 34. Content Syndication
    • 35. Social Network Activation
    • 36. Influencer & Blogger Engagement
    • 37. Co-Creation Programs
    • 38. Event Activation& Amplification
    • 39. Content Creation& Distribution
    • 40. Crisis Response
  • 41.
  • 42. CONTACT
    ShaluWasu
    Associate Director | 360° Digital Influence
    Ogilvy Public Relations Worldwide
    p +65 90297601
    e shalu.wasu@ogilvy.com
    b blog.ogilvypr.com
    t @tickledbylife