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No, I cannot create a social media strategy for you!
 

No, I cannot create a social media strategy for you!

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A talk that i gave at the SAS breakfast forum in April 2010

A talk that i gave at the SAS breakfast forum in April 2010

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  • Confidential and Proprietary©
  • This is a very important slide. The stat shows that Asians these days don’t trust ads as much as before. They mostly trust message from WOM (which includes online recommendations, word-of-mouse)
  • This graph is editable, you can changecharacters into anything that best demonstrate to your client what a conversation map is
  • This is an important slide. It shows that social media strategy creates a concrete long term growth instead of a buzz

No, I cannot create a social media strategy for you! No, I cannot create a social media strategy for you! Presentation Transcript

  • ShaluWasu
    No, I cannot create a social
    media strategy for you!
  • Asians trust social media more than traditional media
    Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine (n=3001)
  • Listen
  • Identify your influencers
  • Influential
    Conversation Map:
    Toby Flenderson
    Michael Scott
    Jim Halpert
    Positive
    Negative
    Pam Beesly
    Kelly Kapoor
    Dwight Schrute
    Phyllis Lapin
    Not Influential
  • Set up and build your Social Media presence
  • Buzz Spike vsSteady growth in influence
    Impact
    1 2 3 4 5 6 7 8
    Months
  • Train your employees
  • Measure
    }
    Awareness
    Reach
    }
    Evaluation
    Preference
    Engagement
    }
    Conversion
    Action
    Loyalty
  • 360° Digital Influence Engagement Framework
    LISTEN
    PLAN
    OPTIMIZE
    AMPLIFY
    ENGAGE
    • Influencer Maps
    • Engagement Plan
    • Digital Crisis Management
    • Conversation Map
    • Search Intent Modeling
    • User Social Profiles
    • Conversation Impact
    • Delivery of Content & Offers
    • Community & Social Web Management
    • PR & Digital Media Relations
    • Influencer Outreach
    • SEM/SEO
    • Paid Media
    • Content Syndication
    • Social Network Activation
    • Influencer & Blogger Engagement
    • Co-Creation Programs
    • Event Activation& Amplification
    • Content Creation& Distribution
    • Crisis Response
  • CONTACT
    ShaluWasu
    Associate Director | 360° Digital Influence
    Ogilvy Public Relations Worldwide
    p +65 90297601
    e shalu.wasu@ogilvy.com
    b blog.ogilvypr.com
    t @tickledbylife