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No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
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No, I cannot create a social media strategy for you!

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A talk that i gave at the SAS breakfast forum in April 2010

A talk that i gave at the SAS breakfast forum in April 2010

Published in: Business, Technology
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  • Confidential and Proprietary©
  • This is a very important slide. The stat shows that Asians these days don’t trust ads as much as before. They mostly trust message from WOM (which includes online recommendations, word-of-mouse)
  • This graph is editable, you can changecharacters into anything that best demonstrate to your client what a conversation map is
  • This is an important slide. It shows that social media strategy creates a concrete long term growth instead of a buzz
  • Transcript

    • 1. ShaluWasu<br />No, I cannot create a social <br />media strategy for you!<br />
    • 2.
    • 3.
    • 4. Asians trust social media more than traditional media<br />Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine (n=3001)<br />
    • 5.
    • 6.
    • 7.
    • 8.
    • 9.
    • 10.
    • 11.
    • 12.
    • 13.
    • 14. Listen<br />
    • 15. Identify your influencers<br />
    • 16. Influential<br />Conversation Map:<br />Toby Flenderson<br />Michael Scott<br />Jim Halpert<br />Positive<br />Negative<br />Pam Beesly<br />Kelly Kapoor<br />Dwight Schrute<br />Phyllis Lapin<br />Not Influential<br />
    • 17. Set up and build your Social Media presence<br />
    • 18. Buzz Spike vsSteady growth in influence<br />Impact<br />1 2 3 4 5 6 7 8<br />Months<br />
    • 19. Train your employees<br />
    • 20. Measure<br />}<br />Awareness<br />Reach<br />}<br />Evaluation<br />Preference<br />Engagement<br />}<br />Conversion<br />Action<br />Loyalty<br />
    • 21. 360° Digital Influence Engagement Framework<br />LISTEN<br />PLAN<br />OPTIMIZE<br />AMPLIFY<br />ENGAGE<br /><ul><li>Influencer Maps
    • 22. Engagement Plan
    • 23. Digital Crisis Management
    • 24. Conversation Map
    • 25. Search Intent Modeling
    • 26. User Social Profiles
    • 27. Conversation Impact
    • 28. Delivery of Content &amp; Offers
    • 29. Community &amp; Social Web Management
    • 30. PR &amp; Digital Media Relations
    • 31. Influencer Outreach
    • 32. SEM/SEO
    • 33. Paid Media
    • 34. Content Syndication
    • 35. Social Network Activation
    • 36. Influencer &amp; Blogger Engagement
    • 37. Co-Creation Programs
    • 38. Event Activation&amp; Amplification
    • 39. Content Creation&amp; Distribution
    • 40. Crisis Response</li></li></ul><li>
    • 41.
    • 42. CONTACT<br />ShaluWasu<br />Associate Director | 360° Digital Influence<br />Ogilvy Public Relations Worldwide<br />p +65 90297601<br />e shalu.wasu@ogilvy.com<br />b blog.ogilvypr.com<br />t @tickledbylife<br />

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