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PPT on Willingness to Pay for eReaders
PPT on Willingness to Pay for eReaders
PPT on Willingness to Pay for eReaders
PPT on Willingness to Pay for eReaders
PPT on Willingness to Pay for eReaders
PPT on Willingness to Pay for eReaders
PPT on Willingness to Pay for eReaders
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PPT on Willingness to Pay for eReaders

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Forrester research says that most people would buy an eReader if it is priced between $50 and $99. Forrester had earlier predicted that optimum pricing would be $199. Download this Willingness to Pay …

Forrester research says that most people would buy an eReader if it is priced between $50 and $99. Forrester had earlier predicted that optimum pricing would be $199. Download this Willingness to Pay for eReaders PPT at http://india-reports.in/shop/powerpoint-slide-on-willingness-to-pay-for-ereaders/

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  • 1. Willingness to spend on an eBook Reader
    www.india-reports.in
    “At what price would you consider an electronic book device /ebook reader expensive but still purchase it?”
    Intend to buy in next six months*
    Interested to know moreƗ
    Frequent book readers with a household income of more than $75,000ƚ
    All US online adults
    *Selected 4 or 5 on a scale from1 (not at all likely) to 5 (very likely)
    ƗSelected 4 or 5 on a scale form 1 (not at all interested) to 5 (very interested)
    ƚBuy or borrow more than the average (2.7) number of books per month
    Source: North America Technographics® Media & Advertising Online Survey, Q2 20009 (US) vide Forrester Research, Inc.
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