PPT on Mobile Value Added Services in India

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According to a recent IAMAI survey, the urban users are mature and use their mobile phones for communication, entertainment and other utility purposes. The urban user is looking for services beyond entertainment. Download PowerPoint Presentation on Trends in Mobile Value Added Services in India at http://india-reports.in/shop/powerpoint-slide-on-trends-in-mobile-value-added-services-in-india/

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PPT on Mobile Value Added Services in India

  1. 1. Mobile VAS Scenario: Urban Indian User<br />www.india-reports.in<br />Emerging<br />Existing <br />High<br />High<br />Entertainment<br />Entertainment<br />Mobile Apps<br />Information<br />Information<br />mCommerce<br />mCommerce<br />Perceived Value<br />Perceived Value<br />Mobile Apps<br />Low<br />High<br />Low<br />High<br />Practical Value<br />Practical Value<br />Sources: 2006Mobile VAS in India, IAMAI, 2010 <br />
  2. 2. Mobile VAS Scenario: Rural Indian User<br />www.india-reports.in<br />Emerging<br />Existing <br />High<br />High<br />Entertainment<br />Entertainment<br />Mobile Apps<br />Mobile Apps<br />Information<br />Information<br />Perceived Value<br />Perceived Value<br />Low<br />High<br />Low<br />High<br />Practical Value<br />Practical Value<br />mCommerce<br />mCommerce<br />Sources: 2006Mobile VAS in India, IAMAI, 2010 <br />
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