Market like a ROCK STAR on Social Media Presented by www.shalenadiva.com August 28, 2012
Who is Shalena D.I.V.A?Author, Speaker, BloggerLife and Small Business Coach for EntrepreneursCEO of the Shalena D.I.V.A. CorporationCreator of www.shalenadiva.comHelps women to unleash their inner D.I.V.A.Shows them how to Discover, Invest, Value and Appreciate their natural gifts
Interesting facts about Shalena D.I.V.A. Native of Philadelphia Wrote a play “Journey of I-Lov” in 3 weeks Converted an e-Book into a paperback book in 3 weeks Encourages everyone to fire their friends if . . .
FIRE Your Friends!Available for purchase at www.shalenadiva.com/buythebook
How to Market like a Rock Star on Social Media AGENDABRAND YOURSELFBUILD YOUR BUSINESS WHILE YOU WAITBE PROACTIVE WITH YOUR CAREER
BRAND YOURSELF QUESTION OF THE DAY: What are YOU selling and marketing 24 hours and 7 days aweek in a world driven by SOCIAL MEDIA???
BRAND YOURSELF“Personal branding, by definition, is theprocess by which we market ourselves to others.” Dan Schawbel
BRAND YOURSELF Three Branding Tips to Remember:Your self-impression = How people perceive youUltimately YOU are responsible for your BrandNEVER allow anyone else to control your Brand
BRAND YOURSELF Your Personal Brand is comprised of:Your Core Values- what YOU stand forYour CLEAR message to your audience, the people whom youare meant to serveYour products and services which should reflect all of the above BOTTOMLINE . . . Your brand should be CLEAR AND CONSISTENT
BRAND YOURSELF Social Media can break your Personal Branding if you don’t follow these rules:Do NOT post compromising pictures of yourself ifit’s not consistent with your brandDo NOT post stats or comments that cancompromise your brandDo NOT ignore your privacy settings on socialplatforms. Set them and be strategic about it.
BUILD YOUR BUSINESS “It’s not a matter of IF you can dream, but rather HOW BIG can you dream.” Shalena D.I.V.A.Fact: Social media has LEVELED the playing field making itpossible for ANYONE to start a business with littleresources.
BUILD YOUR BUSINESSFacebook is the BEST social networking site to LAUNCH YOUR BUSINESS IDEAS AND CAUSES when youDON’T have an established website for your product or service.
BUILD YOUR BUSINESS How to Build a Fan/ Customer BaseInvite friends to like your page and invite their friends to dothe sameOPERATING AS YOUR PAGE interact with other similarpagesHost a contest or give away of your product/service to fansAdvertise with Facebook-www.facebook.com/ads/manage/adscreator/ Strongly consider promoting STORIES from your pagePromote and advertise on other Facebook pages such as: www.facebook.com/fanpagepromote (free and paid services) www.facebook.com/lovebeingblack (paid service)
BUILDING YOUR BUSINESS ENGAGE YOUR FANS/ CUSTOMERSNEVER forget the 80/20 Rule = Only 20% Business talk on page!!!Create engaging content to: Keep fans interested Reinforce your brand and voice Establish you as a trusted authority Increase your “Know, like, Trust Factor”Tell Your Stories through picturesDrive traffic back to place where they can purchase products
BE PROACTIVE WITH YOUR CAREER “The future belongs to those who prepare for it today!”- Malcolm X Interesting Fact: 60% OF COMPANIES HAVE HIRED PEOPLE FROM SOCIALMEDIA
BE PROACTIVE WITH YOUR CAREER MUST HAVE A LINKEDIN PROFILE TO BE TAKEN SERIOUSLY Create a Linkedin Profile and Include: GREAT PROFILE PICTURE JOB EXPERIENCE INTERESTS INTRODUCTION VIDEO LINK TO OTHER SOCIAL MEDIA SITES STAY IN RESUME BUILDING MODE!
LinkedIn TipsSummary Section Tips: Include a clear call to action in your summary. What do youwant them to do next? Visit your website? Subscribe to yourblog’s RSS feed? Invite them to do this thing. Don’t be afraid to show more of your personality too in thesummary. Give an example of your accomplishments in your summaryand possibly add a client list.
LinkedIn TipsSpecialties Section Tips: Use keywords not sentences in your specialties section.Use words like Social Media Consulting, Social MediaConsultant, Social Media Expert, Social Media Coach, SocialMedia Management..etc**This is one of the way people will find you through search by usingkeywords.
LinkedIn TipsExperience Section Tips:Use bullet points for your job descriptions and try to list about 3bullets each. It’s considered the resume portion of your profile.Make sure they are concise, short, clear, and provide quantifyingdata (i.e. budget, time spent, costs cut, etc.) Use action verbs such in your experience section as "led,""managed," and "delivered" to indicate how you accomplished forthe beginning of the sentence. Each bullet point should be a complete sentence and end with aperiod.
LinkedIn TipsFeedback Section Tips: Try to get at least 5 recommendations and at least one from eachposition held. This will help you add more value, more influenceand credibility. A great way to get recommendations is to leave unsolicitedrecommendations because often times they will return the favor.
BE PROACTIVE WITH YOUR CAREER BEYOND LINKEDIN: LIVE NETWORKINGwww.eventbrite.com - Use this site to find live networking events http://www.sba.gov/ -Attend Local Small Business AssociationsWorkshopswww.vistaprint.com – Create business cards to exchange at live events(put your picture on your card)
BE PROACTIVE WITH YOUR CAREER IMPECCABLE FOLLOW UP You’ve made these contacts… NOW WHAT? Follow up with an email Then follow AND interact with them on Social Media USE RAPPORATIVE: www.rapporative.com*** *** Currently works with Gmail
Valuable Resources www.fiverr.com - Get things like graphics done for $5 www.odesk.com – Outsource work at affordable rates www.haro.com - Get media coverage for you or your business www.freeconferencing.com- Conduct free conference calls www.surveymonkey.com- Conduct free surveys www.paypal.com – Set up a free merchant account to receive payments Video Conferencing/ Training: www.skype.com www.bigmarker.com www.oovoo.com