Market like a ROCK STAR on          Social Media           Presented by       www.shalenadiva.com         August 28, 2012
Who is Shalena D.I.V.A?Author, Speaker, BloggerLife and Small Business Coach for EntrepreneursCEO of the Shalena D.I.V....
Interesting facts about                   Shalena D.I.V.A. Native of Philadelphia Wrote a play “Journey of I-Lov” in 3 w...
FIRE Your Friends!Available for purchase at www.shalenadiva.com/buythebook
How to Market like a Rock Star on          Social Media             AGENDABRAND YOURSELFBUILD YOUR BUSINESS WHILE YOU WA...
BRAND YOURSELF    QUESTION OF THE DAY:   What are YOU selling and marketing 24 hours and 7 days aweek in a world driven by...
BRAND YOURSELF“Personal branding, by definition, is theprocess by which we market ourselves to         others.” Dan Schawbel
BRAND YOURSELF        Three Branding Tips to Remember:Your self-impression = How people perceive youUltimately YOU are r...
BRAND YOURSELF        Your Personal Brand is comprised of:Your Core Values- what YOU stand forYour CLEAR message to your...
BRAND YOURSELF  Social Media can break your Personal Branding if           you don’t follow these rules:Do NOT post compr...
BUILD YOURBUSINESS
BUILD YOUR BUSINESS “It’s not a matter of IF you can dream, but rather HOW BIG can you dream.”             Shalena D.I.V.A...
BUILD YOUR BUSINESSFacebook is the BEST social networking  site to LAUNCH YOUR BUSINESS   IDEAS AND CAUSES when youDON’T h...
BUILD YOUR BUSINESS
BUILD YOUR BUSINESS              How to Build a Fan/ Customer BaseInvite friends to like your page and invite their frien...
BUILDING YOUR BUSINESS              ENGAGE YOUR FANS/ CUSTOMERSNEVER forget the 80/20 Rule = Only 20% Business talk on pa...
BE PROACTIVE WITH YOUR CAREER     “The future belongs to those who     prepare for it today!”- Malcolm X  Interesting Fact...
BE PROACTIVE WITH YOUR CAREER     MUST HAVE A LINKEDIN PROFILE TO BE TAKEN                           SERIOUSLY Create a L...
LinkedIn TipsSummary Section Tips: Include a clear call to action in your summary. What do youwant them to do next? Visit...
LinkedIn TipsSpecialties Section Tips: Use keywords not sentences in your specialties section.Use words like Social Medi...
LinkedIn TipsExperience Section Tips:Use bullet points for your job descriptions and try to list about 3bullets each. It’...
LinkedIn TipsFeedback Section Tips: Try to get at least 5 recommendations and at least one from eachposition held. This w...
BE PROACTIVE WITH YOUR CAREER             BEYOND LINKEDIN: LIVE NETWORKINGwww.eventbrite.com - Use this site to find live...
BE PROACTIVE WITH YOUR CAREER               IMPECCABLE FOLLOW UP       You’ve made these contacts… NOW WHAT? Follow up wi...
Rapportive
Valuable Resources www.fiverr.com - Get things like graphics done for $5 www.odesk.com – Outsource work at affordable ra...
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Market like a true rock star on social media

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Market like a true rock star on social media

  1. 1. Market like a ROCK STAR on Social Media Presented by www.shalenadiva.com August 28, 2012
  2. 2. Who is Shalena D.I.V.A?Author, Speaker, BloggerLife and Small Business Coach for EntrepreneursCEO of the Shalena D.I.V.A. CorporationCreator of www.shalenadiva.comHelps women to unleash their inner D.I.V.A.Shows them how to Discover, Invest, Value and Appreciate their natural gifts
  3. 3. Interesting facts about Shalena D.I.V.A. Native of Philadelphia Wrote a play “Journey of I-Lov” in 3 weeks Converted an e-Book into a paperback book in 3 weeks Encourages everyone to fire their friends if . . .
  4. 4. FIRE Your Friends!Available for purchase at www.shalenadiva.com/buythebook
  5. 5. How to Market like a Rock Star on Social Media AGENDABRAND YOURSELFBUILD YOUR BUSINESS WHILE YOU WAITBE PROACTIVE WITH YOUR CAREER
  6. 6. BRAND YOURSELF QUESTION OF THE DAY: What are YOU selling and marketing 24 hours and 7 days aweek in a world driven by SOCIAL MEDIA???
  7. 7. BRAND YOURSELF“Personal branding, by definition, is theprocess by which we market ourselves to others.” Dan Schawbel
  8. 8. BRAND YOURSELF Three Branding Tips to Remember:Your self-impression = How people perceive youUltimately YOU are responsible for your BrandNEVER allow anyone else to control your Brand
  9. 9. BRAND YOURSELF Your Personal Brand is comprised of:Your Core Values- what YOU stand forYour CLEAR message to your audience, the people whom youare meant to serveYour products and services which should reflect all of the above BOTTOMLINE . . . Your brand should be CLEAR AND CONSISTENT
  10. 10. BRAND YOURSELF Social Media can break your Personal Branding if you don’t follow these rules:Do NOT post compromising pictures of yourself ifit’s not consistent with your brandDo NOT post stats or comments that cancompromise your brandDo NOT ignore your privacy settings on socialplatforms. Set them and be strategic about it.
  11. 11. BUILD YOURBUSINESS
  12. 12. BUILD YOUR BUSINESS “It’s not a matter of IF you can dream, but rather HOW BIG can you dream.” Shalena D.I.V.A.Fact: Social media has LEVELED the playing field making itpossible for ANYONE to start a business with littleresources.
  13. 13. BUILD YOUR BUSINESSFacebook is the BEST social networking site to LAUNCH YOUR BUSINESS IDEAS AND CAUSES when youDON’T have an established website for your product or service.
  14. 14. BUILD YOUR BUSINESS
  15. 15. BUILD YOUR BUSINESS How to Build a Fan/ Customer BaseInvite friends to like your page and invite their friends to dothe sameOPERATING AS YOUR PAGE interact with other similarpagesHost a contest or give away of your product/service to fansAdvertise with Facebook-www.facebook.com/ads/manage/adscreator/  Strongly consider promoting STORIES from your pagePromote and advertise on other Facebook pages such as:  www.facebook.com/fanpagepromote (free and paid services)  www.facebook.com/lovebeingblack (paid service)
  16. 16. BUILDING YOUR BUSINESS ENGAGE YOUR FANS/ CUSTOMERSNEVER forget the 80/20 Rule = Only 20% Business talk on page!!!Create engaging content to:  Keep fans interested  Reinforce your brand and voice  Establish you as a trusted authority  Increase your “Know, like, Trust Factor”Tell Your Stories through picturesDrive traffic back to place where they can purchase products
  17. 17. BE PROACTIVE WITH YOUR CAREER “The future belongs to those who prepare for it today!”- Malcolm X Interesting Fact: 60% OF COMPANIES HAVE HIRED PEOPLE FROM SOCIALMEDIA
  18. 18. BE PROACTIVE WITH YOUR CAREER MUST HAVE A LINKEDIN PROFILE TO BE TAKEN SERIOUSLY Create a Linkedin Profile and Include:  GREAT PROFILE PICTURE  JOB EXPERIENCE  INTERESTS  INTRODUCTION VIDEO  LINK TO OTHER SOCIAL MEDIA SITES STAY IN RESUME BUILDING MODE!
  19. 19. LinkedIn TipsSummary Section Tips: Include a clear call to action in your summary. What do youwant them to do next? Visit your website? Subscribe to yourblog’s RSS feed? Invite them to do this thing. Don’t be afraid to show more of your personality too in thesummary. Give an example of your accomplishments in your summaryand possibly add a client list.
  20. 20. LinkedIn TipsSpecialties Section Tips: Use keywords not sentences in your specialties section.Use words like Social Media Consulting, Social MediaConsultant, Social Media Expert, Social Media Coach, SocialMedia Management..etc**This is one of the way people will find you through search by usingkeywords.
  21. 21. LinkedIn TipsExperience Section Tips:Use bullet points for your job descriptions and try to list about 3bullets each. It’s considered the resume portion of your profile.Make sure they are concise, short, clear, and provide quantifyingdata (i.e. budget, time spent, costs cut, etc.) Use action verbs such in your experience section as "led,""managed," and "delivered" to indicate how you accomplished forthe beginning of the sentence. Each bullet point should be a complete sentence and end with aperiod.
  22. 22. LinkedIn TipsFeedback Section Tips: Try to get at least 5 recommendations and at least one from eachposition held. This will help you add more value, more influenceand credibility. A great way to get recommendations is to leave unsolicitedrecommendations because often times they will return the favor.
  23. 23. BE PROACTIVE WITH YOUR CAREER BEYOND LINKEDIN: LIVE NETWORKINGwww.eventbrite.com - Use this site to find live networking events http://www.sba.gov/ -Attend Local Small Business AssociationsWorkshopswww.vistaprint.com – Create business cards to exchange at live events(put your picture on your card)
  24. 24. BE PROACTIVE WITH YOUR CAREER IMPECCABLE FOLLOW UP You’ve made these contacts… NOW WHAT? Follow up with an email Then follow AND interact with them on Social Media  USE RAPPORATIVE: www.rapporative.com*** *** Currently works with Gmail
  25. 25. Rapportive
  26. 26. Valuable Resources www.fiverr.com - Get things like graphics done for $5 www.odesk.com – Outsource work at affordable rates www.haro.com - Get media coverage for you or your business www.freeconferencing.com- Conduct free conference calls www.surveymonkey.com- Conduct free surveys www.paypal.com – Set up a free merchant account to receive payments Video Conferencing/ Training:  www.skype.com  www.bigmarker.com  www.oovoo.com

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