[Isd]10 service design_prototype

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[Isd]10 service design_prototype

  1. 1. 1 09/07 Introduction Ice Braking 및 수업 소개2 09/14 서비스 디자인의 시작 - 서비스 디자인 사례3 09/21 서비스 디자인 방법론 소개 - 서비스 디자인 방법론 소개4 09/28 사용자 관찰(1) - 관찰에 대해 - 워크샵5 10/05 서비스 디자인 컨퍼런스 위크 - 세미나 - Desk Research, Field Work(1)6 10/12 Framing Project - SWOT, Stakeholder Map - Field Work(2)7 10/19 Observation(1) - Customer Journey, Persona, -Field Work(3)8 10/26 Observation(2) -Expectation Map, A Day in a life9 11/02 Mid Term -Idea Generation, What If10 11/09 Idea - Scenario & Storyboard - Interactive Rapid Prototyping11 11/16 Prototype - Desktop Walkthrough -Service Staging12 11/23 Prototype -Service Blueprint13 11/30 Modeling - Information Design, Interface | Interaction Design14 12/7 Refine15 12/14 기말고사 - 최종 Presentation
  2. 2. | Desktop Walkthrough (Lego Serious Play)Desktop walkthroughs are very simple exercises inimagining a service experience using small, hand sizedtoys. A typical desktop walkthrough involves a customer, amember of staff, an environment and some paper touchpoints. You literally walk through the service moment,taking pictures and ideally with another person, imaginingwhat the various actors are doing, saying and feeling. Itcan be useful to run the walk through using variousdifferent personas and under different imagined situations.It gives choreography of the service elements, and insight into any impractical or illogical ideas and moments.

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