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[ISD]09 service_design_idea

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  • 1. Interactive | Service Design 2011 2nd semester class by jylee interacitveService.jylee6977.com/tc
  • 2. 1 09/07 Introduction Ice Braking 및 수업 소개 2 09/14 서비스 디자인의 시작 - 서비스 디자인 사례 3 09/21 서비스 디자인 방법론 소개 - 서비스 디자인 방법론 소개| Schedule 4 09/28 사용자 관찰(1) - 관찰에 대해 - 워크샵 5 10/05 서비스 디자인 컨퍼런스 위크 - 세미나 Part1 Observation - Desk Research, Field Work(1) 6 10/12 Framing Project - SWOT, Stakeholder Map - Field Work(2) 7 10/19 Observation(1) - Customer Journey, Persona, -Field Work(3) 8 10/26 Observation(2) -Expectation Map, A Day in a life Part2 Define 9 11/02 Mid Term -Idea Generation, What If 10 11/09 Idea - Scenario & Storyboard - Interactive Rapid Prototyping Part3 Develop 11 11/16 Prototype - Service Staging -Service Staging 12 11/23 Prototype -Service Blueprint Part4 Deliver 13 11/30 Modeling - Information Design, Interface | Interaction Design 14 12/7 Refine 15 12/14 기말고사 - 최종 Presentation
  • 3. | Process jylee Observationà Idea à Prototyping à Modeling (me)
  • 4. | Mapping Methodologies Desk Research Observation Idea Prototype Modeling문제Start from problem Mapping | SD Thinking (Modeling) Affinity Diagram Persona Customer Journey Map Expectation Map | Context Mapping(*)
  • 5. | Process jylee Observationà Idea à Prototyping à Modeling (me)
  • 6. | Group Idea Tools Desk Research Observation Idea Prototype Modeling Idea Generation문 What If제 Context panorama Design Scenario (Group Sketching)Start from problem
  • 7. | Idea Generationà Group brainstorming sessionsMind mapping, SWOT analysis, Six Thinking HatsGenerating Momentum or ReflectionIce Brakers, Prompts to imagination
  • 8. d.School Mindmap By David Kelly| Idea Generationà Mind MappingThe mind map is a tool for the visualelicitation of our thoughts and theirconnections. The visualization begins with aproblem or an idea put in the centre of therepresentation. Then signs, lines, words anddrawings are used in order to build a systemof thoughts around the starting point.The hand and the mind work simultaneously.(2006) Bill Moggridge, Designing Interactions, The MIT Press, Cambridge
  • 9. | What ifà Prompt exploration of even the most outlandish scenariosExplore wide-ranging changes rather than specific service experience situations.Challenging Questions.Technological, Societal, Cultural levelEx.“What would happen to your service of the internet went mobile?”
  • 10. | Context Panoramaà Prompt exploration of even the most outlandish scenariosExplore wide-ranging changes rather than specific service experience situations.Challenging Questions.Technological, Societal, Cultural levelEx.“What would happen to your service of the internet went mobile?”
  • 11. | Context PanoramaThe context panorama is a visualization of thefirst service ideas that is produced in order tofeed the creative process and orient thefollowing design activities.HOWEach basic idea is visualized through a simple image (oneor more than one if necessary). The pictures arepresented together with some keywords that support thedesired understanding of the message.
  • 12. | Posterà The service Poster is asimulation of a futurepromotional advertising of theservice.Through the elaboration of thePoster, the designers imagine howthe new offering could be launchedon the market and perceived bythe consumers. The Poster givesthe opportunity to understand thelink between the service idea andthe existing reality and, at the sametime, it could be an effective way ofvisualizing the solution.(2006) Bill Moggridge, Designing Interactions, TheMIT Press, Cambridge
  • 13. | Tomorrow Headlinesà The tomorrow headlinesare fictional articles publishedon magazines or journals thatthe designers imagine byprojecting themselves in thefuture and trying tounderstand what kind of This brings the designers askimpact the service will have themselves how the service will beon the society. presented to the potential users and what reactions it will cause. This tool is also a way to visualize the idea and make it more tangible, more real and more univocally perceived among the team and the stakeholders.
  • 14. | Design Scenario(Group Sketching) The group sketching is a quick, fast and economic tool for developing and explaining ideas simultaneously.
  • 15. | Group Idea Tools Desk Research Observation Idea Prototype Modeling문제Start from problem Creation Storyboards Desktop Walkthrought
  • 16. | Storyboards(Group Sketching) The storyboard is a tool derived from the cinematographic tradition; it is the representation of use cases through a series of drawings or pictures, put together in a narrative sequence. The service storyboard shows the manifestation of every touchpoints and the relationships between them and the user in the creation of the experience.
  • 17. | Desktop Walkthrough (Lego Serious Play)Desktop walkthroughs are very simple exercises inimagining a service experience using small, hand sizedtoys. A typical desktop walkthrough involves a customer, amember of staff, an environment and some paper touchpoints. You literally walk through the service moment,taking pictures and ideally with another person, imaginingwhat the various actors are doing, saying and feeling. Itcan be useful to run the walk through using variousdifferent personas and under different imagined situations.It gives choreography of the service elements, and insight into any impractical or illogical ideas and moments.
  • 18. | TASK 1. Poster/Tomorrow Headline(Draw/Print A2) 2. Storyboard ( Sketch Book ) 3. Desktop Walkthrough준비
  • 19. | Observation Methodologies Desk Research Observation Idea Prototype Modeling문제Start from problem Mapping | SD Thinking (Modeling) Affinity Diagram Persona Customer Journey Map Expectation Map | Context Mapping(*)

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