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[Hhm07]design strategy
[Hhm07]design strategy
[Hhm07]design strategy
[Hhm07]design strategy
[Hhm07]design strategy
[Hhm07]design strategy
[Hhm07]design strategy
[Hhm07]design strategy
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[Hhm07]design strategy
[Hhm07]design strategy
[Hhm07]design strategy
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[Hhm07]design strategy

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  • 1. HaNd Held Media 07 @ Design Strategy | KGIT 2011 Spring Semester | JYLEE
  • 2. HaNd Held Media KGIT 2011 Spring Semester | JYLEEToday We Are Going To Cover,(30min)Understand DesignDesign StrategyDesign ThinkingMid-Term Exam Announcement
  • 3. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesign is NOT about decoration. It’s about communication and problem solving.
  • 4. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“ Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs
  • 5. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 6. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 7. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 8. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“I’ve been amazed at how often thoseoutside the discipline of design assume thatwhat designers do is decoration. Good designis problem solving.”Jeff Veen
  • 9. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“Like all forms of design, visual design isabout problem solving, not about personalpreference or unsupported opinion.”Bob Baxley
  • 10. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“Defining the problem ismore important than designing a solution.If I had 20 days to solve a problem,I would take 19 days to define it.”Albert Einstein
  • 11. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“Defining the problem ismore important than designing a solution.If I had 20 days to solve a problem,I would take 19 days to define it.”Albert Einstein
  • 12. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“real people”
  • 13. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“Do Not Want”
  • 14. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 15. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 16. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 17. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 18. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 19. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 20. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 21. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“Suffient” easy”
  • 22. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“이것을 가능케 하는것은 디자인 젂략이다.” Dan Shaffer
  • 23. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 24. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesign strategy is a DISPLIN which helps firms determine what to make and do, why do it and how toinnovate contextually
  • 25. Design is rapidly moving from posters and toasters to include processes, systems, and organizations.
  • 26. HaNd Held Media KGIT 2011 Spring Semester | JYLEENew York의 어느날
  • 27. HaNd Held Media KGIT 2011 Spring Semester | JYLEE친구들과 시간도. 장소도 약속하지 않고 만나자고 할경우
  • 28. HaNd Held Media KGIT 2011 Spring Semester | JYLEE과연 그 사람들이 만날수 있을까요?
  • 29. HaNd Held Media KGIT 2011 Spring Semester | JYLEE12:00 저기 저위치.
  • 30. HaNd Held Media KGIT 2011 Spring Semester | JYLEE12:00 저기 저위치. 비교적 같은 시간 같은 장소에서 만난답니다.
  • 31. HaNd Held Media KGIT 2011 Spring Semester | JYLEEFocal Point
  • 32. HaNd Held Media KGIT 2011 Spring Semester | JYLEE무엇을what. 어떻게how. 왜why
  • 33. HaNd Held Media KGIT 2011 Spring Semester | JYLEE Design Concept
  • 34. 너 참 개념있다.
  • 35. HaNd Held Media KGIT 2011 Spring Semester | JYLEE개념을 통해 통찰을 얻을수 있답니다.
  • 36. Design Concept
  • 37. HaNd Held Media KGIT 2011 Spring Semester | JYLEEMETHODOLOGY
  • 38. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesign Strategy
  • 39. HaNd Held Media KGIT 2011 Spring Semester | JYLEE 방법론을 모르면젂략은 뜬구름 잡기
  • 40. HaNd Held Media KGIT 2011 Spring Semester | JYLEE젂략을 모르면,방법론은 헛수고!
  • 41. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 42. HaNd Held Media KGIT 2011 Spring Semester | JYLEE하지만 실패하기 쉬워요!
  • 43. HaNd Held Media KGIT 2011 Spring Semester | JYLEE무엇을?왜?하는지에 대해 고민
  • 44. HaNd Held Media KGIT 2011 Spring Semester | JYLEE 무엇을?왜?하는지에 대해 고민What? How?Why?
  • 45. HaNd Held Media KGIT 2011 Spring Semester | JYLEE항상 바쁜 효과적
  • 46. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 47. Window 7 Design Principle1. Reduce concept to increase confidence2. Small things matter, good and bad3. Solve distraction, not discoverability4. Time matters, Build for people on the go5. Value the full life cycle of the experience6. Be great at “Look”& “Do”
  • 48. Window 7 Design Principle1. Reduce concept to increase confidence2. Small things matter, good and bad3. Solve distraction, not discoverability4. Time matters, Build for people on the go5. Value the full life cycle of the experience6. Be great at “Look”& “Do”
  • 49. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesign Strategy Elements=
  • 50. HaNd Held Media KGIT 2011 Spring Semester | JYLEEStrategies are used to make the problemeasier to understand and solve.
  • 51. HaNd Held Media KGIT 2011 Spring Semester | JYLEE Design as TacticsDesign as Strategy
  • 52. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 53. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 54. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesign Strategist acts in the crossroads of design, research insight and business strategy, where design methods areused to generate furthermore illustrate strategies as well as tactics for planning, implementation and businesses.
  • 55. HaNd Held Media KGIT 2011 Spring Semester | JYLEEBusiness Goal:The overall business aim within which you will be required to develop a strategy-Strategy:A high level plan of how you are going to approach the achievement of the goal-Tactics:Specific methods that you can use to achieve the strategy
  • 56. HaNd Held Media KGIT 2011 Spring Semester | JYLEEStrategy as 5 P’s
  • 57. HaNd Held Media KGIT 2011 Spring Semester | JYLEEKey Resposibility
  • 58. Hidden Solution . Design Thinking
  • 59. HaNd Held Media KGIT 2011 Spring Semester | JYLEETransforming insights, data and requirements into tangible products, services and experiences that createreal value for a consumer or user and create a positive impact on the organization.
  • 60. Photo: whatcounts
  • 61. HaNd Held Media KGIT 2011 Spring Semester | JYLEEImages courtesy of IDEO
  • 62. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 63. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesign thinking is less about the steps…Research Insights Frameworks Opportunities Concepts Solutions Process helps make order out of chaos, but design thinking is more dynamic than any step- wise approach
  • 64. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 65. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 66. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 67. HaNd Held Media KGIT 2011 Spring Semester | JYLEEit seeks to find meaning Say, Think Do, Use Know, Feel + Dream
  • 68. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 69. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 70. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 71. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 72. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 73. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“Why do you want a faster horse?”“So I can get to the store in less time.”“Why do you want to get to the store in less time?”“So I can get more work done at the farm.”“Why do you want to get more work done on the farm?”“So I can have more time to spend with…
  • 74. HaNd Held Media KGIT 2011 Spring Semester | JYLEEPhoto: whatcounts
  • 75. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 76. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 77. HaNd Held Media KGIT 2011 Spring Semester | JYLEE Photo: China-pix
  • 78. HaNd Held Media KGIT 2011 Spring Semester | JYLEEHit the Strret”
  • 79. HaNd Held Media KGIT 2011 Spring Semester | JYLEE   http://tvpot.daum.net/clip/ClipViewByVid.do?vid=ZWgcGpMpYOo$ 84
  • 80. HaNd Held Media KGIT 2011 Spring Semester | JYLEE심성모형 이란 사람들이 자기 자신 다른사람 환경 자신이 상호작용하는 사물들에 대해 갖는 모형이다 사람들은 심성모형을 경험 훈련 지시를 통해형성한다 한 도구의 심성모형은 주로 그 장치의 작용과가시적 구조를 지각하고 해석함으로써 형성된다
  • 81. HaNd Held Media KGIT 2011 Spring Semester | JYLEE* Affinity diagrams, in the simplest interpretation, show groups of related things.
  • 82. HaNd Held Media KGIT 2011 Spring Semester | JYLEE* Mental model of a typical morning for people who commute to work or school.
  • 83. HaNd Held Media KGIT 2011 Spring Semester | JYLEE* Mental model with features aligned beneath it.
  • 84. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 85. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 86. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 87. HaNd Held Media KGIT 2011 Spring Semester | JYLEEFor Nextweek | 4.23 | 12:00(AM) | PPT(PDF) | Webhard_woongil_hhm0423 (올리기전용_HandHeldMedia_MID)Your Project Planning 왜 이것을 문제로 선택하였는가 프로젝트의 범위와 이것을 해결하기 위해 본인은 어떤 프로세스를 거칠것인가 경쟁 제품 비슷한 경험 제품들 트렌드등 마켓리서치 현재 상황은 어떤것인가 나의 사용자는 누구이며 그리고 그들의 컨텍스트는 어떠한가 그들의 니즈와 히든 니즈는 무엇인가 이것에 대한 인사이트는 무엇인가 궁극적인 나의 디자인 최종 목표는 무엇인가 그리고 젂략은 젂략을 실행하기 위한 젂술은

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