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[Hhm06]user research

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  • 1. HaNd Held Media 06 @ User Research| KGIT 2011 Spring Semester | JYLEE
  • 2. HaNd Held Media KGIT 2011 Spring Semester | JYLEEWeek 1 Course Orientation Assignment#1- Course Introduction Discuss Issues- Ice BrakingWeek 2 What is Mobile?- History of hand held media- Types of hand held media- Mobile as a mediumWeek 3 Mobile Ecosystem Assignment#2- Operations/Networks/Design Define Projects- Mobile Design Process (Personal/Group)Week 4 Mobile Context & User Experience- Define Mobile User Context- Define Mobile User ExperienceWeek 5 Mobile Application- Types of mobile applicationsWeek 6 Mobile Strategy Assignment#3- Build mobile strategy Design Research (Context, Goals, Needs, Constraints..)
  • 3. HaNd Held Media KGIT 2011 Spring Semester | JYLEEMobileDesign Process
  • 4. HaNd Held Media KGIT 2011 Spring Semester | JYLEE Inspiration Ideation Implementation Discovery Define Development Design Develop Deliver Task2 Task3 Task5 2 User Research Datas 4 Strategy&Tactics 6 Sample Design Design Strategy Big Idea1 User Research 3 DesignPlaning 5 Design 7Task1 Task2 Task4Mobile Problem Task6 Project Define Project Planning Final Design (Mid Term)
  • 5. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 6. HaNd Held Media KGIT 2011 Spring Semester | JYLEEUserResearch
  • 7. Does this sound familiar?
  • 8. Design is about people:Experiences they have and the ones they desire
  • 9. Design Research involves people to understand experiences Stories of today . stories of tomorrow
  • 10. The Right Methodology at the right time for the most actionable insights
  • 11. HaNd Held Media KGIT 2011 Spring Semester | JYLEE Why We Do User Research?1 in 3 IT Projects fail to meet user expectation
  • 12. HaNd Held Media KGIT 2011 Spring Semester | JYLEEFails due to… Unclear Requirement Lack of User Input
  • 13. HaNd Held Media KGIT 2011 Spring Semester | JYLEELarge Number of Techniques
  • 14. HaNd Held Media KGIT 2011 Spring Semester | JYLEECollecting data around insights and needs
  • 15. HaNd Held Media KGIT 2011 Spring Semester | JYLEECollecting data around insights and needs
  • 16. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesignResearch Insights
  • 17. HaNd Held Media KGIT 2011 Spring Semester | JYLEE Do Three’sIndustry experts Cultural landscape Analog ExperiencesLearn from the approach of other Learn from the approach of other Understand the right language andbusinesses to create revenue- businesses to create revenue- generating definitions of your research area, to minimizegenerating recommendations. recommendations. multiple interpretations.
  • 18. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 19. HaNd Held Media KGIT 2011 Spring Semester | JYLEEOpen your eyes!Look for:RolesRelationshipsCrowded/ empty spacesBadges of affiliationHierarchies of statusUnique language
  • 20. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 21. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 22. HaNd Held Media KGIT 2011 Spring Semester | JYLEEUserNeeds
  • 23. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 24. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 25. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 26. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 27. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 28. HaNd Held Media KGIT 2011 Spring Semester | JYLEECollecting data around User context
  • 29. HaNd Held Media KGIT 2011 Spring Semester | JYLEECollecting data around User context
  • 30. HaNd Held Media KGIT 2011 Spring Semester | JYLEECollecting data around User context
  • 31. HaNd Held Media KGIT 2011 Spring Semester | JYLEENeeds are always situational!
  • 32. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 33. HaNd Held Media KGIT 2011 Spring Semester | JYLEEThe ergonomics of need - AESEO Attitude Expectation Schedule Environmental Orgin
  • 34. HaNd Held Media KGIT 2011 Spring Semester | JYLEEEverything Starts in Neutral Negative Attitude Positive Negative Expectation Positive Urgent Schedule Leisurely Stressful Environmental Relaxed External Orgin Personal
  • 35. HaNd Held Media KGIT 2011 Spring Semester | JYLEENeed help with taxesNegative Attitude PositiveNegative Expectation PositiveUrgent Schedule LeisurelyStressful Environmental RelaxedExternal Orgin Personal
  • 36. HaNd Held Media KGIT 2011 Spring Semester | JYLEEPlanning the boss’s Vacation Negative Attitude Positive Negative Expectation Positive Urgent Schedule Leisurely Stressful Environmental Relaxed External Orgin Personal
  • 37. 기억나시죠? Context HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  • 38. 기억나시죠? Context
  • 39. HaNd Held Media KGIT 2011 Spring Semester | JYLEEUserSegmentation
  • 40. HaNd Held Media KGIT 2011 Spring Semester | JYLEEEnhancing experience through context Define Groups Segmentation with User needs and goals
  • 41. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDemographic Profile
  • 42. HaNd Held Media KGIT 2011 Spring Semester | JYLEESegmentation by Needs
  • 43. HaNd Held Media KGIT 2011 Spring Semester | JYLEEWhat we should focus
  • 44. HaNd Held Media KGIT 2011 Spring Semester | JYLEEAre you sure?
  • 45. HaNd Held Media KGIT 2011 Spring Semester | JYLEEEverything is in play
  • 46. HaNd Held Media KGIT 2011 Spring Semester | JYLEEIs there a preference?
  • 47. HaNd Held Media KGIT 2011 Spring Semester | JYLEEThis Could be an Pattern
  • 48. HaNd Held Media KGIT 2011 Spring Semester | JYLEEYes! There is a Pattern
  • 49. HaNd Held Media KGIT 2011 Spring Semester | JYLEETime to Zero In!
  • 50. HaNd Held Media KGIT 2011 Spring Semester | JYLEETime For Add Context
  • 51. HaNd Held Media KGIT 2011 Spring Semester | JYLEEPersona
  • 52. HaNd Held Media KGIT 2011 Spring Semester | JYLEEP Primary research Is the persona based on contextual interviews with real customers?E Empathy Does the persona evoke empathy by including a name, a photograph and a product-relevant narrative?R Realistic Does the persona appear realistic to people who deal with customers day-to-day?S Singular Is each persona unique, having little in common with other personas?O Objectives Does the persona include product-relevant high-level goals and include a quotation stating the key goal?N Number Is the number of personas small enough for the design team to remember the name of each one, with one of the personas identified as primary?A Applicable Can the development team use the persona as a practical tool to make design decisions?
  • 53. HaNd Held Media KGIT 2011 Spring Semester | JYLEE “The aspect of a persons character that is displayed to or perceived by others.” Tells a story Concrete and specific Memorable Day-in-the-life narrative Goals, tasks, and other behavior Skills and demographics
  • 54. HaNd Held Media KGIT 2011 Spring Semester | JYLEEMemorable name with roleor user type Memorable quote that captures the essence of persona’s goals and attitude Memorable photo that strongly represents persona and role
  • 55. HaNd Held Media KGIT 2011 Spring Semester | JYLEE For Nextweek.User Research

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