What ZigZiglar Says…
Universal Business School
Who is Mr. ZigZiglar anyw
Hilary Hinton Ziglar
1926 – 2012
From Alabama, USA
Author, Salesman, M
Famous for videos and audios
A B C of Selling!
You don’t sell the
product or service…
You sell YOURSELF!
WHAT do you
Sell?Features of Benefits?
People By Benefits!
So, if you selling one thing and your customer buys another
there is a big fat problem!!!
To avoid this chaos, Turn all your Features into the Benefits
that people want to buy!!!
Simple way is to write down all features on paper and then
what benefits your prospect customer wants to buy.
If both matches, you are good!
Honesty and Integrity
A common belief:
All salespeople have to be
dishonest, liars, cunning, bluff masters and
ultimately bad guys!IT’S A MYTH!
The truth is,
Only Honesty and Integrity Pays off…!
The only way for long term success is ethical!
Do the right thing every time, you will be
rewarded down the line!
Be a person to be trusted!
Test honesty, then do the business!
Don’t only talk about it, but live to your words!
Make sure your words and actions match well!
Stand in front of mirror, and say “ I am a honest
ThinkingConfusion about ‘+’ve Thinking
Person with positive thinking can do everything!!!
ZigZiglar calls it rubbish!
The thing about positive thinking is,
Person with this attitude can do everything Better
than others who have negative thinking!
Optimistic salesperson is the best!
Frustrations and failures will be there! But its only in
People with good attitude become successful even
Success Mantra By
Accept the fact that only YOU can control your
Commitment is the only way!
Read things which are value added for your
career and life, for at least 20 minutes every day!
Inspire and educate yourself!
So, what did we
What do you
How do you
Sell? With Honesty and Integrity!
What do we
need? Positive Attitude!