Some Mobile Marketing Case
studies from Affle
Shared by
ww.chasingthestorm.com

Engagement Case Study: Indian Elections 1
While message is being sent, Full Screen Message with
SMS2.0 window showing The banner stays when
teaser blows up into full Interactivity Options – here
advertising banner message is being composed
screen the user has an option to
Know More/ Visit Engage
Voter/ Download Video

Engagement Case Study: Indian Elections 2
While message is being sent, Full Screen Message with
SMS2.0 window showing The banner stays when
teaser blows up into full Interactivity Options – here
advertising banner message is being composed
screen the user has an option to
Answer

Entertainment/Fun Case Study : Pepsi
In a period of a month, the communication was seen
While message is being Full Screen Message with
SMS2.0 window showing The banner stays when
bybeing composed with CTR’s > 5%up into
~1Mn users sent, teaser blows Interactivity Options – here
advertising banner message is
Over 12,000 video views with thousands
full screen the user has an option to
View Video/ Contest
of responses Details/ Participate Now

Entertainment/Fun Case Study : Lays
Over 600,000when content
impressions served in two weeks Message
While message is Full Screen
SMS2.0 window Contextual
being sent, teaser with Interactivity
showing contextual
stays message
with click through rates (CTRs) into full than 6%. the user
blows up higher Options which
content. is being composed
screen with could click on and vote
>12,000 votes were received
promotion details

Value/Discounts/Savings Case Study: Adidas
In a period While message is UserScreen with
Full engages
is displayed
SMS2.0 window Contextual content of 2 weeks,
being sent, teaser Interactivity
Message with
the list of stores
showing stays when
over 300,000 impressions delivered
message isThrough Rate (CTR)up into full
blows options to find
Interactivity
where he can
contextual with Click being of 12.16%,
screen the nearest store
Options
redeem the
content. composed
coupon

Product Launch Case Study: iPhone
While message is
SMS2.0 window Out of the 200,000 Pre Bookings generated for the Iphone Screen Message
Full
Contextual content
being sent, teaser with Interactivity
showing contextual stays when message
in the launch period, over 50,000 came from full
SMS2.0 alone
blows up into Options
content. is being composed
Over 70,000 more viewed details about the Iphone
screen