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Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
Shaky eggcommunications intro deck (oct 2011) digi.saas.rel
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Shaky eggcommunications intro deck (oct 2011) digi.saas.rel

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Transcript

  • 1. Company Introduction
    October, 2011
  • 2. Introduction
    Shaky Egg Communications is a consultancy firm specializing in partnerships, promotions and Strategic Development
    Shaky works with the biggest brands in the world
    Shaky works directly with brands and agencies
    Shaky brings essential critical analysis & strategic business development to clients in the digital SaaS based platform space
    The Shaky Philosophy
    Represent clientsaggressively
    Create exciting & engaging promotions, partnerships, company packages
    Develop & Negotiate the most advantageous deals possible for clients
    2
  • 3. What We Do
    The Shaky Egg approach to business is energetic
    and sometimes…quite unique!
    Over the past 15 years Shaky Egg has successfully helped clients to plan and execute their business strategies and achieve revenue goals.
    Shaky Egg clients include:
    National Brands
    Technology Companies
    Digital Start-ups
    Advertising Agencies
    Media companies
    Aggressive Entrepreneurs
    3
  • 4. What We Do
    Passion and Process empowers the development of all planning and execution on behalf of our clients
    Take a strategic approach to create tactical executions
    Always monetize clientassets
    Capture the curve through social media and digital platforms
    Integrate a variety of marketing channels (connect online to offline)
    Build competitive advantage and differentiation
    Engage customers through savvy promotions
    Capture company “RTB” and deliver it through compelling sales materials
    “Bring it home”
    4
  • 5. The Shaky P’s
    Shaky Egg builds businesses based on the Shaky P’s.
    There are more P’s than just below
    Just Ask & please plan an extended meeting ;)
    Shaky focuses on:
    Partnerships
    Promotions
    Pricing
    Proposals
    Pitches
    Production
    5
  • 6. Clients
    Visit www.shakyegg.com for case studies
    6
  • 7. Deep Relationships
    Shaky knows the key players in entertainment and the digital space; offering clients unparalleled, protected and in-the-know access to top properties, brands and partnerships
    Film studios & producers
    Television:
    • network, cable, syndicators
    • 8. show runners
    Record labels
    Video game companies
    Technology companies
    Online video producers & distributors
    • YouTube, Dailymotion, Howdini, Brightcove
    Ad agencies and brands
    Shaky on-set with P&G clients
    7
  • 9. Entertainment Contacts
    8
  • 10. Pricing
    Expertise in online advertising and licensing models allows Shaky clients to tweak product features & revenue models to take advantage of immediate opportunities
    Shaky Egg has extensive experience in Business Development for digital start-ups & technology companies:
    SaaS Platforms
    Online Video Providers
    Online Video Monetization
    Ad Networks
    Web Publishers
    Shaky works with digital start-ups emerging from alpha stage into beta, both technology and business models; here Shaky Egg expertise and contacts are of the most help
    9
  • 11. Pricing
    Many companies create their technology & revenue models inside a box; Shaky Egg zeros in on strategies which focuses your pricing and product plan
    We define and focus:
    Product need
    • Target market, potential partners, investors
    Revenue channels
    • Subscription and freemium
    • 12. Licensing and advertising (CPM, CPC, CPA)
    Position to scalability
    Shaky brings critical insights gained from outreach to key industry contacts to help clients revise immediate and long-term goals
    10
  • 13. Digital Expertise
    Shaky Egg is an expert in online video, social media and online monetization
    Shaky has extensive experience in:
    Online video
    Online ad models: CPC, CPM, CPA, CPL
    Social media: facebook, twitter
    User Generated Content (UGC)
    Ad networks
    CMS platforms
    Clickable Video
    Shaky Egg executed clickable video for MTV Networks, ESPN and Dailymotion
    11
  • 14. Digital Partners
    TubeMogul
    Track online video viewership trends, easily distribute your brand videos across the web, get rich metrics from your own video player.
    TubeMogul processes billions of video streams every month from the Internet's top publishers:
    YouTube
    Dailymotion
    Blip.tv
    Facebook
    Myspace
    Hulu
    12
  • 15. Digital Partners
    Appnovation Technologies
    Appnovation is one of Canada’s top 20 Fastest Growing Companies!*
    Experts in online development:
    Content Management (CMS)
    Open source: Drupal and Alfresco
    Mobile apps: iPhone, Blackberry, Android
    Mobile website optimization
    Platform and back end databases
    Clients: NBC, MTV, World Wildlife Fund, Canadian Cancer Society, Best Buy U.S.
    * Canadian Business Network Sept 13, 2010
    13
  • 16. Digital Partners
    Strutta Media
    Strutta enables anyone to create, manage and execute UGC contests; leveraging social media channels.
    Engage consumers through:
    Video
    Photos
    Text and audio
    Instant win and Sweepstakes
    With Strutta Contest Builder create easy UGC promotions and customize with the Strutta API
    14
  • 17. Shaky Process
    Shaky Egg three-step process to strategize, build and execute partnerships, promotions and digital programs
    Step 1:
    Strategize & build programs and proposals based on client target/goals
    Identify critical technology for execution
    Secure partners to amplify program
    Step 2:
    Negotiate partnerships leveraging client assets
    Map technology: architecture, design, theming, development
    Draft legal agreements and manage to close
    Step 3:
    Manage execution including: timelines, deliverables, reporting
    15
  • 18. Proposals
    Shaky creates compelling one-sheets and sales decks which quickly outlines the opportunity for the prospect and delivers a winning argument to SAY YES!
    We package your company’s: brand, product, value proposition and intellectual property into collateral to drive:
    Sales
    Partnerships
    Joint-promotions
    Sponsorships
    Brand Integrations
    The Shaky Egg design team creates the title pages, graphics and backgrounds. While our Sr. Business Development staff works with you to define and write the “RTB”
    16
  • 19. Partnerships
    Identifying the right partnerships to tackle and how to reach out &negotiate the best deal is a Shaky Egg specialty
    Partnerships are a critical component to growing any size business. A well negotiated partnership can effectively:
    Enhance Value
    Leverage Assets
    Create Equity
    Generate Opportunity
    Drive Revenue
    17
  • 20. Promotions
    We don’t need to tell you promotions combined with social media can effectively drive business
    Shaky Egg has created and executed successful consumer promotions at the regional, national, and international level
    Our approach is to:
    Encourage consumer ownership in the promotion
    Incentivize sharing through social graphs
    Include partners to contribute: IP, media exposure, prizing
    Leverage retail channels through customizations
    Use the web, rich media and social tools to build community
    Marketers must always seek to build better programs to more deeply connect with target consumers. Shaky Egg can help!
    18
  • 21. Examples
    19
  • 22. Brand Integration
    Brand integration in TV, film and video games goes far beyond product placement
    Great integrations include close relationships between the entertainment property & brand:
    Theme
    Storylines
    Character dialogue
    Game play
    Brand Integration also Includes:
    Title sponsorships
    Billboards
    Brand underwriting production
    Brand produced programming
    20
  • 23. Please Contact
    Brent Stafford
    778-896-7794
    brent.stafford@shakyegg.com
    www.shakyegg.com

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