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Google Marketing Strategy 2014 | 12 MUST USE FREE tools for Business
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Google Marketing Strategy 2014 - Learn the secret behind 12 MUST USE FREE Google tools for Business. Explore the origin of google, How Google Works and the importance of the 12 amazing google tools to ...

Google Marketing Strategy 2014 - Learn the secret behind 12 MUST USE FREE Google tools for Business. Explore the origin of google, How Google Works and the importance of the 12 amazing google tools to get ranked in Google 1st Page!

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Google Marketing Strategy 2014 | 12 MUST USE FREE tools for Business Presentation Transcript

  • 1. MARKETING FOR BUSINESS 2014 SEMINAR COACH: SHAKIRAH ABDUL KARIM Organizers Supported by 23 December 2013 thanks
  • 2. PENJENAMAAN MEDIA SOSIAL & PEMASARAN INTERNET International Master Certified Online Marketing Specialist Founder@ CEO | Coach & Speaker Facebook.com/MindaTrafik Founder of “Branding Muslim Women” Muslim Women Professional Community Facebook.com/BrandingMuslimWomen 23 December 2013 thanks
  • 3. 7 Billion Internet Users Worldwide 23 December 2013 28 Million Malaysia Citizen 17 Million Internet User in Malaysia(60%)
  • 4. 644 Million Active Websites in Internet - Netcraft's March 2012 23 December 2013
  • 5. 23 December 2013
  • 6. 23 December 2013
  • 7. Most popular Search engine? 23 December 2013
  • 8. WHY we Choose google To search? 23 December 2013
  • 9. #1 EVOLUTION OF GOOGLE How It All Started? #2 HOW GOOGLE WORKS? Behind the scene of Google to become #1 search engine. Google's Spiders, Robots, Algorithm & PageRank Technologies #3 POWER OF SEO What it takes to be listed in 1st page Google 23 December 2013
  • 10. Meet Mr google! 23 December 2013
  • 11. Free net-search services More than 120 languages Generates about 97 percent of its revenue through online advertisements (Google Adwords and Adsense) Google brand is valued at USD 100 billion, making it the world’s first ‘one-hundred billion brand.’ Developed by Stanford PhD students, Larry Page and Sergey Brin from in computer science in 1998 Based on their research project on “The Anatomy of a Large-scale Hypertextual Web Search Engine.” 23 December 2013
  • 12. “The perfect search engine would understand EXACTLY what you mean And give back EXACTLY what you want” -Larry Page Co-founder & CEO 23 December 2013
  • 13. The Evolution Of google 23 December 2013
  • 14. 1996 23 December 2013
  • 15. ~1997-98 23 December 2013
  • 16. ~1999 till 2012 23 December 2013
  • 17. 2013 23 December 2013
  • 18. #1 EVOLUTION OF GOOGLE How It All Started? #2 HOW GOOGLE WORKS? Behind the scene of Google to become #1 search engine. Google's Spiders, Robots, Algorithm & PageRank Technologies #3 POWER OF SEO What it takes to be listed in 1st page Google 23 December 2013
  • 19. 23 December 2013
  • 20. http://bit.ly/how-google 23 December 2013
  • 21. Split Second Search (1/8th of a second) 23 December 2013
  • 22. Split Second Search… 23 December 2013
  • 23. 23 December 2013
  • 24. 23 December 2013
  • 25. 23 December 2013
  • 26. #1 EVOLUTION OF GOOGLE How It All Started? #2 HOW GOOGLE WORKS? Behind the scene of Google to become #1 search engine. Google's Spiders, Robots, Algorithm & PageRank Technologies #3 POWER OF SEO What it takes to be listed in 1st page Google 23 December 2013
  • 27. Power of SEO [Search Engine Optimization] Get listed in Google 1st page 23 December 2013
  • 28. CASE STUDY: SEO (Search Engine Optimization) From #140 ranking to #2 in 3days Traffic Increase of 500% 23 December 2013
  • 29. Pageviews Boost From 3K to 17K Less than 1 Year Increase +400% 23 December 2013 Online Marketing Specialist/Consultant 1st In Malaysia – Web Analytics & SEO Authorized Consultant
  • 30. Revenue of RM8K 23 December 2013 Online Marketing Specialist/Consultant 1st In Malaysia – Web Analytics & SEO Authorized Consultant
  • 31. WHAT’S IMPORTANT FOR SEO? Mastering Your: 1) Keywords 2) Landing Page 3) Conversion 23 December 2013
  • 32. Keyword Types Branded Keyword Business brand or your name Example: Minda Trafik, Brotherhood Arts, Shakirah Karim Event-Trigger Keyword Event/function during certain time period Example: BMW Seminar, Karnival Jom Ke Felda, Technopreneur Day General Keyword Service / product / problem statement specific terms Example: “bathroom design”, “how to avoid sunburn” Online Marketing Specialist/Consultant 23 December Analytics & SEO Authorized Consultant 1st In Malaysia – Web 2013
  • 33. How to get Listed in GOOGLE? 23 December 2013
  • 34. 23 December 2013
  • 35. 23 December 2013
  • 36. 23 December 2013
  • 37. Google “Hummingbird” Operation [Sept 26th] 100% Encrypted Search “Conversational Search” 23 December 2013
  • 38. Establish an Online Presence: What type of Website does Google loves? 23 December 2013
  • 39. “IT’S ALL STARTED.. ..WITH THE WEB” 23 December 2013
  • 40. 23 December 2013
  • 41. Recommendation: wordpress 23 December 2013
  • 42. Google ranks Web Pages NOT Web sites Think Wikipedia. Every important page is a traffic generator in Google for its own specific keywords. 23 December 2013
  • 43. Track, Measure & Improve 23 December 2013
  • 44. METHODS Analyze performance BY tracking & measure keywords & visitor www.google.com/analytics Track website uptime, index & crawling issue www.google.com/webmasters/tools 23 December 2013
  • 45. Google Analytics - User Friendly - Easy to Complete Transaction 23 December 2013 www.google.com/analytics
  • 46. Google Analytics (google.com/analytics) 23 December 2013
  • 47. Traffic Sources (Sumber Pelawat) 1) Organic:Search Engine Optimization (SEO) 2) Paid Per Click (PPC): Search Engine Ads. Eg: Google/Yahoo Ads 1) Social Media sites (facebook, twitter) 2) Other website, blog, forums etc 1) Advertising (FB Ads, Banner Ads) 2) Email Campaign 23 December 2013
  • 48. Traffic Sources New & Improve Report 23 December 2013
  • 49. Google “Hummingbird” – After Impact 23 December 2013
  • 50. Google Webmaster Tool Website Health Screening www.google.com/analytics 23 December 2013 www.google.com/webmasters/tools
  • 51. 23 December 2013
  • 52. Gather Market Intelligence & Trends Market research 23 December 2013
  • 53. METHODS Market trending research http://bit.ly/adwords-link Know what’s Latest on Trending Google “Suggest” & “Searches Related” What’s Hot? (Upwards or Downwards) www.google.com.my/trends 23 December 2013
  • 54. Google Keyword Research 1) Research what’s on demand & supply (Monthly) Tool: Google Adwords Keyword Planner Tips: High Demand + Low Competition 23 December 2013
  • 55. Google Keyword Research 2) Know what’s Latest on Trending (Daily) Tool: Google “Suggest” & “Searches Related” 23 December 2013
  • 56. Google Keyword Research 3) Trending (Upwards or Downwards) Tool: Google Trends (http://www.google.com.my/trends) 23 December 2013
  • 57. Monitor Brand, Industry and Competitors 23 December 2013
  • 58. Google Alert Monitor “mentions” on your brand & competitors 23 December 2013 www.google.com/alerts
  • 59. Expand an Online Presence Interact with Your Community 23 December 2013
  • 60. METHODS Get your business on Google http://bit.ly/google-places-link Video Marketing www.youtube.com Authorship/Authority Site https://plus.google.com/ 23 December 2013
  • 61. Google Places (LOCAL) Online Marketing Specialist/Consultant 23 December Analytics & SEO Authorized Consultant 1st In Malaysia – Web 2013
  • 62. Google Places (LOCAL) Free Directories: - Yahoo Local (http://listings.local.yahoo.com/csubmit/) - Yahoo Small Business: http://smallbusiness.yahoo.com/locallistings/basic-listing/ - Google Local (http://www.google.com/local/add/) - Bing Local (https://www.bingplaces.com/) - Ask City (http://www.ask.com/local) - Yelp (data on this site feeds Bing and Yahoo) (https://biz.yelp.com/support) - LinkedIn (http://www.linkedin.com/company/add/show) Google For: “free malaysia directory listings for businesses” 23 December 2013
  • 63. Google + 23 December 2013
  • 64. Google + 23 December 2013
  • 65. Monetize Your Content 23 December 2013
  • 66. Google Adsense Makes money from Google 23 December 2013 www.google.com/adsense
  • 67. Fasttrack Grow Your Business with Paid Advertising 23 December 2013
  • 68. Google Adwords Quick Result : Paid Ranking 23 December 2013 adwords.google.com/
  • 69. Google Adwords 23 December 2013 adwords.google.com/
  • 70. THINGS TO DO! 23 December 2013
  • 71. Activity #1 : Choose Keywords Determinet the right KEYWORD (KATA KUNCI) For Your Business Branded Keyword : •__________________________ •__________________________ •__________________________ General Keyword : •__________________________ •__________________________ •__________________________ Online Marketing Specialist/Consultant 23 December Analytics & SEO Authorized Consultant 1st In Malaysia – Web 2013
  • 72. Activity #2 : Google Places (Local) Submit your details (with previous chosen KEYWORDS) into Google Places Local and submit SAME INFO to directories Brand Name: ___________________________ Your contact & Address/Location (do include cities, town which your target customers live at): _________________________________________ _________________________________________ Keywords for your services/products: •__________________________ •__________________________ Online Marketing Specialist/Consultant 23 December Analytics & SEO Authorized Consultant 1st In Malaysia – Web 2013
  • 73. Shakirah Abdul Karim Founder, Minda Trafik Reach ME! @shakirah512 my.linkedin.com/in/shakirah512 shaky512 shakirah@mindatrafik.com Facebook.com/MindaTrafik https://plus.google.com/+ShakirahKarimCoach