MARKETING
FOR BUSINESS 2014 SEMINAR
COACH: SHAKIRAH ABDUL KARIM

Organizers

Supported by

23 December 2013

thanks
PENJENAMAAN MEDIA SOSIAL
& PEMASARAN INTERNET
International Master Certified Online Marketing Specialist
Founder@ CEO | Co...
7 Billion
Internet Users
Worldwide

23 December 2013

28 Million Malaysia
Citizen

17 Million
Internet User
in Malaysia(60...
644 Million Active Websites in Internet
- Netcraft's March 2012

23 December 2013
23 December 2013
23 December 2013
Most popular
Search engine?

23 December 2013
WHY we
Choose google
To search?

23 December 2013
#1 EVOLUTION OF GOOGLE

How It All Started?
#2

HOW GOOGLE WORKS?

Behind the scene of Google to become #1
search engine.
...
Meet
Mr google!

23 December 2013
Free net-search services
More than 120 languages

Generates about 97 percent of its revenue through online advertisements
...
“The perfect search engine
would understand
EXACTLY what you mean
And give back
EXACTLY what you want”
-Larry Page
Co-foun...
The Evolution
Of google

23 December 2013
1996

23 December 2013
~1997-98

23 December 2013
~1999 till 2012

23 December 2013
2013

23 December 2013
#1 EVOLUTION OF GOOGLE

How It All Started?
#2

HOW GOOGLE WORKS?

Behind the scene of Google to become #1
search engine.
...
23 December 2013
http://bit.ly/how-google

23 December 2013
Split Second
Search
(1/8th of a second)

23 December 2013
Split Second Search…

23 December 2013
23 December 2013
23 December 2013
23 December 2013
#1 EVOLUTION OF GOOGLE

How It All Started?
#2

HOW GOOGLE WORKS?

Behind the scene of Google to become #1
search engine.
...
Power of SEO
[Search Engine
Optimization]
Get listed in Google
1st page

23 December 2013
CASE STUDY: SEO (Search Engine
Optimization)

From #140 ranking to #2 in 3days
Traffic Increase of 500%

23 December 2013
Pageviews Boost From 3K to 17K
Less than 1 Year

Increase +400%

23 December
2013
Online Marketing Specialist/Consultant
1...
Revenue of RM8K

23 December
2013
Online Marketing Specialist/Consultant
1st In Malaysia – Web Analytics & SEO Authorized ...
WHAT’S IMPORTANT FOR
SEO?
Mastering Your:
1) Keywords
2) Landing Page
3) Conversion

23 December 2013
Keyword Types
Branded Keyword
Business brand or your name
Example: Minda Trafik, Brotherhood Arts, Shakirah Karim
Event-Tr...
How to get
Listed
in GOOGLE?

23 December 2013
23 December 2013
23 December 2013
23 December 2013
Google “Hummingbird” Operation [Sept 26th]

100%
Encrypted
Search
“Conversational
Search”

23 December 2013
Establish an Online
Presence:
What type of Website
does Google loves?

23 December 2013
“IT’S ALL STARTED..

..WITH THE WEB”
23 December 2013
23 December 2013
Recommendation:
wordpress

23 December 2013
Google ranks Web Pages
NOT Web sites
Think Wikipedia.
Every important page is a traffic
generator in Google for its own
sp...
Track,
Measure
& Improve

23 December 2013
METHODS

Analyze performance BY tracking
& measure keywords & visitor
www.google.com/analytics

Track website uptime, inde...
Google Analytics

- User Friendly
- Easy to Complete Transaction

23 December 2013

www.google.com/analytics
Google Analytics (google.com/analytics)

23 December 2013
Traffic Sources (Sumber Pelawat)
1) Organic:Search
Engine Optimization
(SEO)
2) Paid Per Click
(PPC): Search
Engine Ads. E...
Traffic Sources New & Improve Report

23 December 2013
Google “Hummingbird” – After Impact

23 December 2013
Google Webmaster Tool

Website Health Screening

www.google.com/analytics
23 December 2013

www.google.com/webmasters/tool...
23 December 2013
Gather Market
Intelligence &
Trends
Market research

23 December 2013
METHODS

Market trending research
http://bit.ly/adwords-link

Know what’s Latest on Trending
Google “Suggest” & “Searches ...
Google Keyword Research
1) Research what’s on demand & supply (Monthly)
Tool: Google Adwords Keyword Planner

Tips:
High D...
Google Keyword Research
2) Know what’s Latest on Trending (Daily)
Tool: Google “Suggest” & “Searches Related”

23 December...
Google Keyword Research
3) Trending (Upwards or Downwards)
Tool: Google Trends (http://www.google.com.my/trends)

23 Decem...
Monitor Brand,
Industry
and Competitors

23 December 2013
Google Alert
Monitor “mentions” on your brand &
competitors

23 December 2013

www.google.com/alerts
Expand an Online
Presence
Interact with Your
Community

23 December 2013
METHODS

Get your business on Google
http://bit.ly/google-places-link

Video Marketing
www.youtube.com

Authorship/Authori...
Google Places (LOCAL)

Online Marketing Specialist/Consultant
23 December Analytics & SEO Authorized Consultant
1st In Mal...
Google Places (LOCAL)
Free Directories:
- Yahoo Local (http://listings.local.yahoo.com/csubmit/)
- Yahoo Small Business: h...
Google +

23 December 2013
Google +

23 December 2013
Monetize
Your
Content

23 December 2013
Google Adsense

Makes money from Google

23 December 2013

www.google.com/adsense
Fasttrack
Grow Your
Business
with Paid
Advertising
23 December 2013
Google Adwords

Quick Result : Paid Ranking

23 December 2013

adwords.google.com/
Google Adwords

23 December 2013

adwords.google.com/
THINGS
TO
DO!

23 December 2013
Activity #1 : Choose Keywords
Determinet the right KEYWORD (KATA KUNCI) For Your Business

Branded Keyword :

•___________...
Activity #2 : Google Places (Local)
Submit your details (with previous chosen KEYWORDS) into Google
Places Local and submi...
Shakirah Abdul Karim
Founder, Minda Trafik
Reach ME!
@shakirah512

my.linkedin.com/in/shakirah512
shaky512
shakirah@mindat...
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Google Marketing Strategy 2014 | 12 MUST USE FREE tools for Business

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Google Marketing Strategy 2014 - Learn the secret behind 12 MUST USE FREE Google tools for Business. Explore the origin of google, How Google Works and the importance of the 12 amazing google tools to get ranked in Google 1st Page!

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Google Marketing Strategy 2014 | 12 MUST USE FREE tools for Business

  1. 1. MARKETING FOR BUSINESS 2014 SEMINAR COACH: SHAKIRAH ABDUL KARIM Organizers Supported by 23 December 2013 thanks
  2. 2. PENJENAMAAN MEDIA SOSIAL & PEMASARAN INTERNET International Master Certified Online Marketing Specialist Founder@ CEO | Coach & Speaker Facebook.com/MindaTrafik Founder of “Branding Muslim Women” Muslim Women Professional Community Facebook.com/BrandingMuslimWomen 23 December 2013 thanks
  3. 3. 7 Billion Internet Users Worldwide 23 December 2013 28 Million Malaysia Citizen 17 Million Internet User in Malaysia(60%)
  4. 4. 644 Million Active Websites in Internet - Netcraft's March 2012 23 December 2013
  5. 5. 23 December 2013
  6. 6. 23 December 2013
  7. 7. Most popular Search engine? 23 December 2013
  8. 8. WHY we Choose google To search? 23 December 2013
  9. 9. #1 EVOLUTION OF GOOGLE How It All Started? #2 HOW GOOGLE WORKS? Behind the scene of Google to become #1 search engine. Google's Spiders, Robots, Algorithm & PageRank Technologies #3 POWER OF SEO What it takes to be listed in 1st page Google 23 December 2013
  10. 10. Meet Mr google! 23 December 2013
  11. 11. Free net-search services More than 120 languages Generates about 97 percent of its revenue through online advertisements (Google Adwords and Adsense) Google brand is valued at USD 100 billion, making it the world’s first ‘one-hundred billion brand.’ Developed by Stanford PhD students, Larry Page and Sergey Brin from in computer science in 1998 Based on their research project on “The Anatomy of a Large-scale Hypertextual Web Search Engine.” 23 December 2013
  12. 12. “The perfect search engine would understand EXACTLY what you mean And give back EXACTLY what you want” -Larry Page Co-founder & CEO 23 December 2013
  13. 13. The Evolution Of google 23 December 2013
  14. 14. 1996 23 December 2013
  15. 15. ~1997-98 23 December 2013
  16. 16. ~1999 till 2012 23 December 2013
  17. 17. 2013 23 December 2013
  18. 18. #1 EVOLUTION OF GOOGLE How It All Started? #2 HOW GOOGLE WORKS? Behind the scene of Google to become #1 search engine. Google's Spiders, Robots, Algorithm & PageRank Technologies #3 POWER OF SEO What it takes to be listed in 1st page Google 23 December 2013
  19. 19. 23 December 2013
  20. 20. http://bit.ly/how-google 23 December 2013
  21. 21. Split Second Search (1/8th of a second) 23 December 2013
  22. 22. Split Second Search… 23 December 2013
  23. 23. 23 December 2013
  24. 24. 23 December 2013
  25. 25. 23 December 2013
  26. 26. #1 EVOLUTION OF GOOGLE How It All Started? #2 HOW GOOGLE WORKS? Behind the scene of Google to become #1 search engine. Google's Spiders, Robots, Algorithm & PageRank Technologies #3 POWER OF SEO What it takes to be listed in 1st page Google 23 December 2013
  27. 27. Power of SEO [Search Engine Optimization] Get listed in Google 1st page 23 December 2013
  28. 28. CASE STUDY: SEO (Search Engine Optimization) From #140 ranking to #2 in 3days Traffic Increase of 500% 23 December 2013
  29. 29. Pageviews Boost From 3K to 17K Less than 1 Year Increase +400% 23 December 2013 Online Marketing Specialist/Consultant 1st In Malaysia – Web Analytics & SEO Authorized Consultant
  30. 30. Revenue of RM8K 23 December 2013 Online Marketing Specialist/Consultant 1st In Malaysia – Web Analytics & SEO Authorized Consultant
  31. 31. WHAT’S IMPORTANT FOR SEO? Mastering Your: 1) Keywords 2) Landing Page 3) Conversion 23 December 2013
  32. 32. Keyword Types Branded Keyword Business brand or your name Example: Minda Trafik, Brotherhood Arts, Shakirah Karim Event-Trigger Keyword Event/function during certain time period Example: BMW Seminar, Karnival Jom Ke Felda, Technopreneur Day General Keyword Service / product / problem statement specific terms Example: “bathroom design”, “how to avoid sunburn” Online Marketing Specialist/Consultant 23 December Analytics & SEO Authorized Consultant 1st In Malaysia – Web 2013
  33. 33. How to get Listed in GOOGLE? 23 December 2013
  34. 34. 23 December 2013
  35. 35. 23 December 2013
  36. 36. 23 December 2013
  37. 37. Google “Hummingbird” Operation [Sept 26th] 100% Encrypted Search “Conversational Search” 23 December 2013
  38. 38. Establish an Online Presence: What type of Website does Google loves? 23 December 2013
  39. 39. “IT’S ALL STARTED.. ..WITH THE WEB” 23 December 2013
  40. 40. 23 December 2013
  41. 41. Recommendation: wordpress 23 December 2013
  42. 42. Google ranks Web Pages NOT Web sites Think Wikipedia. Every important page is a traffic generator in Google for its own specific keywords. 23 December 2013
  43. 43. Track, Measure & Improve 23 December 2013
  44. 44. METHODS Analyze performance BY tracking & measure keywords & visitor www.google.com/analytics Track website uptime, index & crawling issue www.google.com/webmasters/tools 23 December 2013
  45. 45. Google Analytics - User Friendly - Easy to Complete Transaction 23 December 2013 www.google.com/analytics
  46. 46. Google Analytics (google.com/analytics) 23 December 2013
  47. 47. Traffic Sources (Sumber Pelawat) 1) Organic:Search Engine Optimization (SEO) 2) Paid Per Click (PPC): Search Engine Ads. Eg: Google/Yahoo Ads 1) Social Media sites (facebook, twitter) 2) Other website, blog, forums etc 1) Advertising (FB Ads, Banner Ads) 2) Email Campaign 23 December 2013
  48. 48. Traffic Sources New & Improve Report 23 December 2013
  49. 49. Google “Hummingbird” – After Impact 23 December 2013
  50. 50. Google Webmaster Tool Website Health Screening www.google.com/analytics 23 December 2013 www.google.com/webmasters/tools
  51. 51. 23 December 2013
  52. 52. Gather Market Intelligence & Trends Market research 23 December 2013
  53. 53. METHODS Market trending research http://bit.ly/adwords-link Know what’s Latest on Trending Google “Suggest” & “Searches Related” What’s Hot? (Upwards or Downwards) www.google.com.my/trends 23 December 2013
  54. 54. Google Keyword Research 1) Research what’s on demand & supply (Monthly) Tool: Google Adwords Keyword Planner Tips: High Demand + Low Competition 23 December 2013
  55. 55. Google Keyword Research 2) Know what’s Latest on Trending (Daily) Tool: Google “Suggest” & “Searches Related” 23 December 2013
  56. 56. Google Keyword Research 3) Trending (Upwards or Downwards) Tool: Google Trends (http://www.google.com.my/trends) 23 December 2013
  57. 57. Monitor Brand, Industry and Competitors 23 December 2013
  58. 58. Google Alert Monitor “mentions” on your brand & competitors 23 December 2013 www.google.com/alerts
  59. 59. Expand an Online Presence Interact with Your Community 23 December 2013
  60. 60. METHODS Get your business on Google http://bit.ly/google-places-link Video Marketing www.youtube.com Authorship/Authority Site https://plus.google.com/ 23 December 2013
  61. 61. Google Places (LOCAL) Online Marketing Specialist/Consultant 23 December Analytics & SEO Authorized Consultant 1st In Malaysia – Web 2013
  62. 62. Google Places (LOCAL) Free Directories: - Yahoo Local (http://listings.local.yahoo.com/csubmit/) - Yahoo Small Business: http://smallbusiness.yahoo.com/locallistings/basic-listing/ - Google Local (http://www.google.com/local/add/) - Bing Local (https://www.bingplaces.com/) - Ask City (http://www.ask.com/local) - Yelp (data on this site feeds Bing and Yahoo) (https://biz.yelp.com/support) - LinkedIn (http://www.linkedin.com/company/add/show) Google For: “free malaysia directory listings for businesses” 23 December 2013
  63. 63. Google + 23 December 2013
  64. 64. Google + 23 December 2013
  65. 65. Monetize Your Content 23 December 2013
  66. 66. Google Adsense Makes money from Google 23 December 2013 www.google.com/adsense
  67. 67. Fasttrack Grow Your Business with Paid Advertising 23 December 2013
  68. 68. Google Adwords Quick Result : Paid Ranking 23 December 2013 adwords.google.com/
  69. 69. Google Adwords 23 December 2013 adwords.google.com/
  70. 70. THINGS TO DO! 23 December 2013
  71. 71. Activity #1 : Choose Keywords Determinet the right KEYWORD (KATA KUNCI) For Your Business Branded Keyword : •__________________________ •__________________________ •__________________________ General Keyword : •__________________________ •__________________________ •__________________________ Online Marketing Specialist/Consultant 23 December Analytics & SEO Authorized Consultant 1st In Malaysia – Web 2013
  72. 72. Activity #2 : Google Places (Local) Submit your details (with previous chosen KEYWORDS) into Google Places Local and submit SAME INFO to directories Brand Name: ___________________________ Your contact & Address/Location (do include cities, town which your target customers live at): _________________________________________ _________________________________________ Keywords for your services/products: •__________________________ •__________________________ Online Marketing Specialist/Consultant 23 December Analytics & SEO Authorized Consultant 1st In Malaysia – Web 2013
  73. 73. Shakirah Abdul Karim Founder, Minda Trafik Reach ME! @shakirah512 my.linkedin.com/in/shakirah512 shaky512 shakirah@mindatrafik.com Facebook.com/MindaTrafik https://plus.google.com/+ShakirahKarimCoach

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