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LeanPort Case Study Presentation Transcript

  • 1. Diminishing gap b/w Males & Females Ratio in 2003 was 83:17 71% of the population is 20+ years…… …….likely to be “Earning” population Source: IRS 2007 R2
  • 2. Keywords property delhi flats delhi builders developers apartments noida noida flats noida property flats in noida india builders architects in delhi india properties noida real estate property in noida builders delhi flat in noida house in noida properties delhi real estate ncr builders in delhi delhi ncr real estate nri in india property ncr real estate builders architects in india builder noida builders noida properties in delhi property delhi ncr apartment in delhi developers in india properties in india real estate in noida Local Search Volume Global Search Volume May Jun Jul Aug Sep Oct Nov Dec 60500 60500 0.63 1 0.71 0.66 0.68 0.59 0.7 0.75 27100 22200 0.55 0.59 0.69 0.68 0.71 0.6 0.74 0.74 22200 33100 0.65 0.74 0.81 0.84 0.8 0.71 0.92 0.82 18100 12100 0.24 0.25 0.29 0.29 0.28 0.3 0.41 0.57 18100 14800 0.46 0.48 0.57 0.46 0.45 0.54 0.55 0.49 18100 18100 0.5 0.44 0.53 0.55 0.49 0.53 0.62 0.58 12100 8100 0.4 0.43 0.46 0.43 0.41 0.42 0.54 0.47 12100 14800 0.68 0.77 0.86 0.87 0.75 0.7 0.8 0.82 Global Monthly Searches: The approximate 12-month average of user queries for the 9900 9900 0.56 0.69 1 0.79 0.78 0.59 0.77 0.77 keyword on Google Search Network. This data is specific to your Keyword Match Type 9900 22200 0.85 0.99 0.97 0.95 0.94 0.92 0.96 0.94 selection. 9900 6600 0.22 0.25 0.32 0.31 0.32 0.39 0.45 0.57 9900 8100 0.46 0.4 0.53 0.5 0.48 0.45 0.58 0.56 8100 8100 0.5 0.61 0.68 0.77 0.78 0.59 0.94 0.69 8100 6600 0.5 0.61 0.64 0.65 0.58 0.51 0.53 0.53 8100 6600 0.59 0.63 0.69 0.71 0.7 0.62 0.8 0.7 8100 9900 0.63 0.75 0.9 0.81 0.77 0.62 0.81 0.72 6600 5400 0.44 0.5 0.54 0.53 0.55 0.48 0.85 0.65 5400 Monthly Searches: If you specified a country or language for your search, this is 3600 0.41 0.52 0.56 0.6 0.63 0.47 0.61 0.64 Local 5400approximate 12-month average number of user queries for the keyword0.95 those 3600 0.43 0.49 0.51 0.52 0.56 0.5 the for 0.64 5400 14800 It is specific to your Keyword Match Type selection. 0.52 0.54 0.57 0.59 0.49 0.46 0.59 0.61 countries and languages. 5400 6600 0.77 0.67 0.73 0.72 0.72 0.59 1 0.69 5400 9900 0.44 0.61 0.64 0.68 0.65 0.53 0.9 0.72 4400 5400 0.78 0.87 0.88 0.97 0.83 0.79 0.78 0.88 4400 6600 1 0.3 0.3 0.22 0.18 0.15 0.15 0.13 4400 3600 0.34 0.41 0.42 0.48 0.46 0.39 0.41 0.43 4400 5400 0.67 0.78 1 0.86 0.8 0.68 0.7 0.74 4400 4400 0.65 0.56 0.58 0.59 0.57 0.51 1 0.54 3600 5400 0.43 0.5 0.83 1 0.39 0.38 0.44 0.4 3600 5400 0.71 0.69 0.75 0.64 0.73 0.63 0.9 0.77 3600 8100 0.79 0.92 0.99 0.91 0.82 0.72 0.89 1 3600 2400 0.2 0.2 0.34 0.33 0.39 0.41 0.46 0.57 Source: Google Adwords Keywords Tool Jan 0.75 0.78 0.88 0.74 0.77 0.68 0.67 0.84 0.81 0.88 0.71 0.7 0.74 0.67 0.75 0.81 0.74 0.74 0.75 0.75 0.77 0.72 0.91 0.19 0.56 0.81 0.63 0.42 0.77 0.94 0.76 Feb 0.78 0.81 0.82 0.82 0.91 0.83 0.71 0.84 0.78 0.85 0.81 0.8 0.86 0.74 0.79 0.89 0.78 0.84 0.8 0.74 0.83 0.73 0.88 0.18 0.62 0.83 0.75 0.41 0.91 0.85 0.78 Mar 0.99 0.95 1 1 1 0.89 0.97 1 0.87 1 0.92 0.86 1 0.97 1 0.98 1 0.99 1 1 0.88 0.93 0.96 0.25 1 0.94 0.76 0.51 1 0.99 0.91 Apr 0.95 1 0.92 0.96 0.98 1 1 0.9 0.86 0.95 1 1 0.95 1 0.98 1 0.92 1 0.95 0.69 0.83 1 1 0.25 0.88 0.97 0.75 0.46 0.85 0.97 1
  • 3. Source: Google Insights for Search
  • 4. Flats in Noida Homes 121 is Joint Venture of AJNARA INDIA LIMITED & GC Grand (Gulshan Homz, Indrapuram). Surrounded by Residential Area and Proximity with IT & Institutional Areas Like Sec-63 & Sec-64 , Sec-58 & Sec-61. Live with beauty and gaiety at Homes 121, the budget homes located strategically on Noida Sector 121, which meets the expectations of people desirous of settling in Delhi and NCR. Your website Optimized Landing Page
  • 5. Sponsored Links Stock Trades From $6.99 Video Ads Plus 100 Commission-Free Trades. Open Online at E*TRADE Securities. ETRADE.com 100 No-Commission Trades Search Ads Plus 100 Commission-Free Trades. Open Online at E*TRADE Securities. ETRADE.com Free Online Bank Interest-Bearing Checking with Free Online Bill Pay from E*TRADE Bank. bank.etrade.com Image & Flash [Ad] E*TRADE FINANCIAL Open an account Online and Start Investing Today ETRADE.com Gadgets Mobile Web results: ‘investing’ Results 1-10 of about 20,000. Investing and CNBC Investing and CNBC features investment tools like stock quotes, charts, a portfolio … usmoneymobile.msn.com/ Mobile Ad Stock Trades From $6.99 QQQ Moves to NASDAQ Trade Stocks for $4 INVESTools Plus 100 Commission-Free Trades. Open Online at E*TRADE Securities. ETRADE.com Visit for a QQQ Prospectus, a UIT. ALPS Distributos Inc., distributor www.nasdaq.com/qqq No Account Minimums. Start Trading Online Today! www.sharebuilder.com Learn the 5-Step Formula to trade stocks with confidence www.investools.com Ads by Google Content-Targeted Text Ads Advertise on this site
  • 6. 17
  • 7. Placement moneycontrol.com facebook.com jeevansathi.com hi5.com indyarocks.com zeenews.com apps.facebook.com scribd.com facebook.com::Homepage,Middle center economictimes.indiatimes.com new.valueresearchonline.com moneycontrol.com::Messageboard,Top center buzzingstocks.com moneycontrol.com::Non-India Traffic - Porfolio pages,Top center olx.in in.com::Portfolio,Multiple locations moneybhai.moneycontrol.com news.oneindia.in chessmaniac.com behindwoods.com::News;Review;Articles,Multiple locations hi5.com::Profile,Bottom center youtube.com::News &Politics 300x250,Middle right yontoo.com merinews.com newsnow.co.uk thehindubusinessline.com haryananews.org myiris.com Text Ad Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Image Ad Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Unsupported Supported Supported Unsupported Unsupported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Supported Impressions Per Day 500000+ 500000+ 500000+ 500000+ 500000+ 500000+ 500000+ 500000+ 500000+ 500000+ 500000+ 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000 100000-500000
  • 8. Builders in India
  • 9.              Article Creation Article Optimization Article Implementation Article Submission Competition Analysis Directory Submission E Book Creation & Implementation E-Book Submission Initial Site Activities Link Building Link Building Validation Log File Analysis/ Traffic Analysis Monthly Activity Report              On Page Optimization Ranking Check RSS Creation RSS Updation RSS Submission Site Study XML Site Map - Creation and Submission` Blog Section Creation* Blog Post Creation Blog Optimization Blog Posting/Implementation Blog Submission Internal Activity
  • 10. Flats in Noida
  • 11. 1 Data Cleansing Sending emails to corrupted addresses is not less than any poison 2 DESIGN & IMPLIMENTATION Design and implementing your entire email program helps you in providing you a professional look to your email and is also accurate. 3 ANALYZE RESULTS Reporting tools help you in continually improving results.
  • 12.            Custom Designs Rich Graphic Designs Never a Template Personalized Printable Coupons Easy to Unsubscribe Privacy Assurance Links to Your Site URL Tracking CAN-SPAM Compliant Send to a Friend
  • 13. Event Triggered Emails Personalized event driven communication that really hits home! Triggered Messages -Service Reminders -Birthday’s -After purchase thank you’s -We miss you… -New Product -Warranty expiration -Etc