SEO Ain't Dead Yet! Website Content Development Tips Anyone Can Do


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Some say that SEO is dead. It actually isn't. Changes in search engine algorithms has made what you have your web pages very important. This guide provides tips and trick for business leaders, entrepreneurs and small business owners to create content optimized for search. It suggests leading expert guides and white papers for additional information.

If you are looking to increase website traffic, conversions to sales or find out how to write for the web this presentation is for you.

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SEO Ain't Dead Yet! Website Content Development Tips Anyone Can Do

  1. 1. SEO WebsiteAint ContentDead TipsYet! Anyone Can Do Presented by:
  2. 2. Some say that SEO is dead. It actually isnt. Changes in search enginealgorithms has made what you have your web pages very important.
  3. 3. What is SEO? SEO stands for Search Engine Optimization, and (in a nutshell) is the process of making changes in different areas of your website in order for the search engines to find and deliver targeted visitors to your website.The Seo Best Practice Checklist Guide Download it Free - CLICK HERE
  4. 4. The goal of your website must be clearly defined and obvious on every page. Always determine your conversion metricConversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline Download the FREE WHITEPAPER - CLICK HERE
  5. 5. Your conversion metric could be ...visitors checking out for a saleor calling for an appointment.
  6. 6. No matter how good your site looks content is king! The language that you have on your web pages is critical to your SEO so take the time to do it right. Dos and Donts of Search Engine OptimizationDownload the FREE Whitepaper - CLICK HERE
  7. 7. Web ContentWriting Basics When writing content, be mindful of the following: • Watch out for spelling errors and grammar mistakes • Do not embed content in images (especially your company logo. This should always be readable text). • Use strong keywords related to your business throughout your content • Write for humans! Click here to download your free copy of the " 10-Step Checklist for Your Next Website Redesign"
  8. 8. Website content withoutyour specific keywords is search engine POISON
  9. 9. Increase site traffic from social network pages.“A lot of times people think SEO versus socialmedia marketing, and a lot of the times it makessense to keep a holistic view. First you have tohave great content … then you need to tellpeople about it, and social mediamarketing can be a great way to do that.”–Google’s Matt Cutts- Excerpted from the Definitive Social SEOGuidebook by Brick Marketing
  10. 10. Expert Insight "Social profiles are just one more way to drive targeted traffic through to your main website. Someone who intentionally checks out your Facebook page is identifying themselves as your target consumer!  Your social profile is not the end goal for that visitor; push them over to your site." Click here for a FREE download of The Definitive Social SEO Guidebook
  11. 11. Facebook can be leveraged as asource of website traffic and leads Click here for your freefor your business: download of Beyond The Facebook● Drive traffic to your website from Business Page Facebook● Pick what content to post on Facebook● Advertise effectively on Facebook● Capture leads from Facebook● Run Facebook contests & sweepstakes
  12. 12. Content Management Tips It is essential that you have access to update your website KEEPING CONTENT RELEVANT do not yourself so that you need the assistance of a web developer. Having a content management system (CMS) such as Yola or Wordpress can change the way you maintain your website. If your website is managed by a third party consider having your site moved into a CMS. YOLA is a leading CMS website builder for entrepreneurs and small businesses. CLICK HERE TO TRY YOLA TODAY
  13. 13. Google is the #1search engine...although there are others, your SEO should be developed around Google search
  14. 14. Expert Insight: Finding Keywords When you begin to type a keyword into Googles search box, it will try to auto-complete your search query. It uses aggregate search volume to power this, which tells you two things about the keywords they are recommending: - Those are keywords other people searched for in the past - Those are the keywords Google is recommending new searchers to search for, helping to drive traffic to them  Tip: Look through top ranked search results for related keyword modifiers in their page titles. Check out some of the better pages for related keywords and concepts your competitors are targeting in their page copy. Then try to replicate those techniques. Click Here for your FREE download of "Learning SEO from The Experts"
  15. 15. EXPERT INSIGHT In this free guide youll learn: ● How to set up a Google+ business page ● Marketing best practices with your Google+ page ● The benefits of Google+ in search ● Google+ Circles & the value of segmentation ● How to incorporate the +1 button on your blog Click to download your FREE copy of How to Use Google Plus for Business
  16. 16. Getting help with SEO If you dont want to do it all yourself, hire a reputable provider. Follow these tips: ● Hire a native english speaking vendor (will cost more but you get what you pay for) ● Beware of guaranteed results ● Go for an expert (ask to see their work) The Seo Best Practice Checklist Guide Download it Free - CLICK HERE
  17. 17. Need help withWebsitecontentdevelopment
  18. 18. Contact for "Pay asGo" professional PR, Web strategy andmarketing advice for small businesses. Click here for expert pr, website and marketing advice
  19. 19. Make Money via Your Website or Blog TIP: If you have a website or blog monetize it. Start providing relevant free content offers for white papers and ebooks I recommend signing up for RevResponse. Click Here Now to start earning money by sharing free content.
  20. 20. In HubSpots top ebook, Learning LinkedIn from the Experts, you will learn to : ● Build Your LinkedIn Foundation, by Stephanie Sammons ● Grow Your LinkedIn Network, by Jan Vermeiren ● Use LinkedIn to Market Business, by Neal Schaffer ● Use LinkedIn to Market Yourself, by Lewis Howes ● Measure the Return-on-Investment (ROI) of Your Efforts, by Rebecca CorlissClick here to download it free