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WATCHES
Shakila banu M
M.sc., FMRM
A watch is a timepiece, typically worn either around the wrist or
attached on a chain and carried in a pocket.
Watches evo...
HISTORY OF WATCHES
1500–1600 Clock-watches

The reason for wearing these early clock-watches was not to tell the
time. The...
1600–1657 Pocket watches
1657–1765 The balance spring
1765–1800 Temperature compensation and chronometers
1800–1850 Lever escapement
1850–1900 Mass production
1900–1920 Better materials
• During the 20th century, the mechanical design of the watch became
standardized, and advances...
Functions of watches

TYPES OF WATCHES

- SIMPLE WATCHES
- COMPLICATED WATCHES
TYPES OF FUNCTIONS
SIMPLE WATCHES
- Telling Time

COMPLICATED WATCHES
- GMT
- World Time
- Day, Date & Month
- Moon Phase
...
TELLING TIME
-Showing HOUR, MINUTE & SECOND
GMT
GMT (Greenish Mean Time)
-Another Time Zone
WORLD TIME
Check Out The World Time Easily
DAY, DATE & MONTH
Shows Out Day, Date & Month
MOON PHASE
- Shows Out The Phase Of Moon
- New Moon / Full Moon
PERPEYUAL CALENDAR
-Can Automatically Adjust The Leap Year
- Adjust the date of 28th, 29th, 30th & 31st
CHRONOGRAPH
To Record Time (Second, Minute, Hour)
TOURBILLON & KARRUSEL
To Balance The Friction Caused By Gravitational Force
MINUTE REPEATER
To Tell The Time By Different Sounds
ALARM
To Remind A Specific Time For The User
THERMOMETER
To Show The Temperature
DEPTH GAUGE
To Show The Depth Of Dive
FASHION & TRENDY WATCHES
LATEST TECHNOLOGY WATCHES
Top 10 Luxury Watch Brands

10. Rolex, it is the most famous and
largest manufacturer of luxury watcheson
the planet we hu...
8. Richard Mille – Richard Mille is the newest
brand in my list of top 10 luxury watch brands in
the world. Innovation is ...
6. F.P.Journe – Having spent just around 30 5. Vacheron Constantin – With a long history
years in the market, F.P.Journe h...
4. Blancpain – Blancpain is not made
just to giveaway to anyone. Unlike one
of the best watch brands Rolex that
produces a...
2. Patek Philippe – If it comes to respect for luxury brand watches, This watch
is everything that a person can look for i...
1. Breguet –Breguet just provides everything a bit more that Patek Philippe does. And
also this company is one of the olde...
Thank you
life style merchandising - watches
life style merchandising - watches
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Transcript of "life style merchandising - watches"

  1. 1. WATCHES Shakila banu M M.sc., FMRM
  2. 2. A watch is a timepiece, typically worn either around the wrist or attached on a chain and carried in a pocket. Watches evolved in the 17th century from spring powered clocks, which appeared in the 15th century. Before wristwatches became popular in the 1920s, most watches were pocket watches, which often had covers and were carried in a pocket and attached to a watch chain or watch fob. This changed in World War I, when soldiers on the battlefield found pocket watches to be impractical and attached their watches to their wrist by a cupped leather strap. modern watches often display the day, date, month and year, and electronic watches may have many other functions. Watches that provide additional time-related features such as timers, chronographs and alarm functions Early wrist watch by Waltham, worn by soldiers in World war.
  3. 3. HISTORY OF WATCHES 1500–1600 Clock-watches The reason for wearing these early clock-watches was not to tell the time. The accuracy of their movements was so poor, with errors of perhaps several hours per day, that they were practically useless. They were made as jewellery and novelties for the nobility, valued for their fine ornamentation, unusual shape, or intriguing mechanism, and accurate timekeeping was of very minor importance.
  4. 4. 1600–1657 Pocket watches
  5. 5. 1657–1765 The balance spring
  6. 6. 1765–1800 Temperature compensation and chronometers
  7. 7. 1800–1850 Lever escapement
  8. 8. 1850–1900 Mass production
  9. 9. 1900–1920 Better materials • During the 20th century, the mechanical design of the watch became standardized, and advances were made in better materials, tighter tolerances, and improved production methods. 1920–1950 Wristwatches • Patek Philippe created the first wristwatch in 1868 for Countess Koscowicz of Hungary. • After the war, pocketwatches went out of fashion, and by 1930, the ratio of wrist- to pocketwatches was 50 to 1.
  10. 10. Functions of watches TYPES OF WATCHES - SIMPLE WATCHES - COMPLICATED WATCHES
  11. 11. TYPES OF FUNCTIONS SIMPLE WATCHES - Telling Time COMPLICATED WATCHES - GMT - World Time - Day, Date & Month - Moon Phase - Perpetual Calendar - Chronograph - Tourbillon & Karrusel - Minute Repeater - Alarm - Thermometer - Depth Gauge
  12. 12. TELLING TIME -Showing HOUR, MINUTE & SECOND
  13. 13. GMT GMT (Greenish Mean Time) -Another Time Zone
  14. 14. WORLD TIME Check Out The World Time Easily
  15. 15. DAY, DATE & MONTH Shows Out Day, Date & Month
  16. 16. MOON PHASE - Shows Out The Phase Of Moon - New Moon / Full Moon
  17. 17. PERPEYUAL CALENDAR -Can Automatically Adjust The Leap Year - Adjust the date of 28th, 29th, 30th & 31st
  18. 18. CHRONOGRAPH To Record Time (Second, Minute, Hour)
  19. 19. TOURBILLON & KARRUSEL To Balance The Friction Caused By Gravitational Force
  20. 20. MINUTE REPEATER To Tell The Time By Different Sounds
  21. 21. ALARM To Remind A Specific Time For The User
  22. 22. THERMOMETER To Show The Temperature
  23. 23. DEPTH GAUGE To Show The Depth Of Dive
  24. 24. FASHION & TRENDY WATCHES
  25. 25. LATEST TECHNOLOGY WATCHES
  26. 26. Top 10 Luxury Watch Brands 10. Rolex, it is the most famous and largest manufacturer of luxury watcheson the planet we humans call “Earth”. A brand worn by movie celebrities and known faces across the world; Rolex was officially registered in 1915. It is one of the best watch brands and the best thing is that no other brand in the list matches to the popularity that this luxury watch brand has achieved. 9. Hublot Founded in 1980, Hublot has made a progress quite fast among its other competitors, some of which have been there for centuries and is number 9th on my list of top 10 luxury watch brands in the world. The costliest wrist watch in the world is in the name of Hublot. The “5$ Million” watch is tailored with 1,282 diamonds (more than 100 carats of diamond) and each one has been selected circumspectly to match with others to present a synonym of perfection that is expected from best watch brands.
  27. 27. 8. Richard Mille – Richard Mille is the newest brand in my list of top 10 luxury watch brands in the world. Innovation is what forms the core of best watch brands and this is what this brand has been looking forward to. The brand is sought after by affluent geeks who want a dip of micromechanics and advanced technology in their watches. The RM 008 watch from the company is considered to be one of the most advanced luxury brand watch in the world. Prominent figures wearing the Richard Mille luxury brand watch includes Rafael Nadal. 7. Jaeger-LeCoultre – One of many luxury watch brands from Switzerland founded in 1833, JaegerLeCoultre is known for its high quality timepieces that you will not get tired admiring. Innovation combined with elegant design is what constitutes the building block of these watches.
  28. 28. 6. F.P.Journe – Having spent just around 30 5. Vacheron Constantin – With a long history years in the market, F.P.Journe has still created its own niche of admirers and is number 6 on my list of top 10 luxury watch brands in the world. Some of the limited edition timepieces from the brand are available for just under $50,000. It is a brand for those who have an understanding and passion for luxury watch brands. They have 7 boutiques all over the world and different authorized retailers from whom you can buy. folded under its belt, Vacheron Constantin is one of the oldest watchmakers around and certainly deserves to be in my list of top 10 luxury watch brands. The “Tour de I’lle” watch from the company that was made to mark its 250th anniversary is believed to be the most complicated watch ever built. The watch consists of 834 parts and 16 horological complications and the most fascinating thing about it is that it was sold for more than $1 Million.
  29. 29. 4. Blancpain – Blancpain is not made just to giveaway to anyone. Unlike one of the best watch brands Rolex that produces around 2,000 watches a day, Blancpain manufactures only 10,000 luxury watches a year. Each piece produced by the brand is unique in itself, each piece is an example of elegance, style and reliability. 3. Girard-Perregaux– The GirardPerregaux is the luxury watch brand which had been innovating since the day it was founded in 1791. This brand has never stopped and it never will and it is this willpower that brings it to 3rdposition on my list of top 10 luxury watch brands in the world. They make watches for just a few privileged people who appreciate best watch brandsand this luxury watch brand takes pride in this fact
  30. 30. 2. Patek Philippe – If it comes to respect for luxury brand watches, This watch is everything that a person can look for in best watch brands. Be it range of Patek Philippe Calatrava, Annual Calendar or Perpetual Calendar watches; the thing is that you can always expect more from this luxury watch brand. The watch is estimated at 6 million dollars and is made with 18 carat gold be Its not just this much to this luxury watch brand. Its customers include Queen Victoria (in year 1851), her consort Prince Albert, Princess Louise of Denmark, Victor Emmanuel III from Italy and Hussein Kamal
  31. 31. 1. Breguet –Breguet just provides everything a bit more that Patek Philippe does. And also this company is one of the oldest luxury watch brands still surviving. The brand also has the distinction of creating the first self - winding watch. Apart from it, the luxury brand has been the pioneer of path breaking technologies in the watch making industry out of which the most notable and appreciated one is the Tourbillon. The first wristwatch with Tourbillon was made by this luxury watch brand in 1810 for the Queen of Naples. Breguet has been worn by Louis Philippe I, Louis XI, Napoleon Bonaparte, George III, Louis XVIII, Queen Victoria (1838), Nicolas Sarkozy (French President), Victor Hugo (writer) and lots and lots more…
  32. 32. Thank you
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