Competitive analysis
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Competitive analysis






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Competitive analysis Competitive analysis Presentation Transcript

  • Crowdfunding – US, Europe Business successProductFeatures KickStarter Fundable SeedInvest EarlyShares RocketHub CrowdFunder Indiegogo EquityNet Equity Based Funding Rewards Based Funding ArcticIsland CircleUp Symbid Crowdcube Ulule WeFunder ConfidentCrowd
  • Kickstarter  Largest Crowdfunding site  Raised $450 million so far  35,000 successful projects  43% success rate for projects  Rewards based funding only, not to make money  Creators only from US, UK, Backers from anywhere  Started in April 2009  Charges 5% of funds raised, Amazon Payments (3-5%)  Main sectors (50%) – Film & Video, Music and Games
  • Indiegogo  Rewards based Crowdfunding similar to Kickstarter  Operates in 196 countries, over 100,000 projects  Campaign goal not met – take funds with 9% fees  No data available on total size of deals so far  looks like a distant second compared to Kickstarter
  • EquityNet  Largest funding site for Equity based funding, started 2005  Raised $202 million in capital so far  600 investor groups with 12000+ individual investors  Entrepreneurs - $19 to $69/month, free for Investors  EquityNet takes no share from any deals  Patented Business Analyzer Tool  Very Strong and streamlined Business Plan Tool  Security – Entrepreneur has complete control  Used by entrepreneurs in any stage or type of business - from pre-revenue to $100M/year in revenue
  • Symbid  Dutch crowdfunding site, started officially in 2011  Both Equity and Rewards based funding  Over €1 million in capital raised so far  Unique Legal model for Equity funding  Only Dutch Legal Entity possible, no foreign entity  Charges 5% (excluding VAT) of funds collected as a fee  Setup costs for legal structure extra  No fee for Investors and Idea only Entrepreneurs  €250 fee for Entrepreneurs registered as a company  Investor allowed anywhere from €20 to €2.5 million  InnerCircle – secure online collaboration tool
  • Crowdcube  Equity based crowdfunding site, started in 2011  Very successful in UK – raised £5 million capital so far  Feb 2013 – it got authorised by the FSA, first UK crowdfunding platform to offer investors the ability to become direct shareholders in UK businesses  All or nothing model for Funding  Charges 5% of the funds raised as fees
  • CircleUp  Based in San Francisco, started in 2011  Equity based Crowdfunding site  Uses only Accredited investors to fund companies  Accredited Investors - $200K annual income per individual or Net worth of more than $1 million  Funds companies typically with $1 million revenue  Investors receive preferred shares issued directly by the company. These shares represent an ownership stake in the company.
  • US Crowdfunding - waiting for JOBS Act  Many sites – EarlyShares, SeedInvest, CrowdFunder, Fundable, WeFunder, ArcticIsland  Equity based Crowdfunding sites  JOBS Act  Signed by Obama in April 2012, details TBD by SEC  Crowdfund up to $1 million over a 12 month period  500 cap on number of shareholders removed  Individuals with annual income or net worth  Less than $100K can invest 5% annually  Greater than $100K can invest 10% annually
  • Crowdfunding - India Business successProductFeatures PikAVenture IgniteIntent YoLaunch SeekFundz FundMyPitch YourStory NENOnline Equity Based Funding Rewards Based Funding
  • Crowdfunding - India  Many sites to be launched – IgniteIntent, PikAVenture, YoLaunch, SeekFundz, FundMyPitch  They all seem to be traditional rewards based Crowdfunding sites like KickStarter  – this is the only functioning site  Started in 2010 by Priyanka Agarwal  Keeps small percentage of funding money raised  No data available on total size of deals so far  – quite successful but only on news content and event management  – non-profit, Wadhwani Foundation