Markets<br />What is the unmet need of your customers?<br />Who are your customers (segments, channels)<br />What is the size of the market?<br />Level of competition<br />How does the market actually work – the rules you have to obey or change <br />What are the hot buttons for your customers – why will they buy?<br />
Approach<br />Having identified your markets/customers – how will you organise yourself to make money?<br />What is your business model to maximise returns and minimise risks?<br />What are your assumptions?<br />What resources do you need to “make it happen”.<br />What strategies and tactical approaches should you take?<br />Draw a chart of the way you fit into the market place and where you add value?<br />
Returns<br />How will shareholders be rewarded?<br />How will you reward your customers, suppliers?<br />How will you reward your key staff and your employees generally?<br />What rewards are you looking forward to?<br />
Knowledge<br />What do you know or what skills does your company possess that is unique and different from your competition?<br />Do you have knowledge that is protectable with patents, copyrights, trademarks or brand?<br />Who in your business has key knowledge and have you protected the person/the company?<br />
Ethical values<br />What are your values or guiding principles that help you make decisions?<br />How do you see the environment around you and the opportunities?<br />Does your team buy-into the values you have?<br />Are they consistent with your customers and others?<br />
Top - Teams<br />Do you have a well balanced management team?<br />Does the team buy-into the vision and strategy of the business?<br />Does the team get on well internally?<br />Do they manage the rest of the business?<br />How will you recruit future team members and keep them?<br />
Sustainability<br />What will you do to retain your competitive sustainable advantage?<br />What systems and procedures will you put in place to keep customers happy?<br />How do you sustain the values and culture of the business to grow and thrive?<br />
GOALS / OBJECTIVESShould be SMART<br />S Specific<br />M Measurable<br />A Attainable<br />R Reviewed /Resourced<br />T Time bound<br />
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