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MARKETS approach
 

MARKETS approach

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    MARKETS approach MARKETS approach Presentation Transcript

    • MARKETS approach
      Shailendra Vyakarnam
    • Business planning process
      Take information
      Forward into a
      Business plan
      Markets
      Approach
      Rewards
      Knowledge
      Ethics
      Team
      Sustainability
      Business
      Plan
      Logic
      Trail
      Compelling
      Draws together
      Making the
      Pitch –
      Presenting
      To your audience
      Summary
      Use of right words
      Compelling
    • MARKETS approach
      Leading to the business
      plan
      Yes/
      No
      Scope
      And
      scale
      How
      Engagement
    • Preparation
      Markets
      Approach
      Rewards
      Knowledge
      Ethical values
      Team
      Sustainability
    • Cash Flow projection
      +
      -
      Death Valley Curve
    • Try and cost it out
      Item
      Month 1 2 3 xxxxxx
      Rent
      Phones
      Computers
      Legal
      Insurance
      Marketing
      Wages
      Salaries
      Travel
      Etc.,
      Etc.,
    • Markets
      What is the unmet need of your customers?
      Who are your customers (segments, channels)
      What is the size of the market?
      Level of competition
      How does the market actually work – the rules you have to obey or change
      What are the hot buttons for your customers – why will they buy?
    • Approach
      Having identified your markets/customers – how will you organise yourself to make money?
      What is your business model to maximise returns and minimise risks?
      What are your assumptions?
      What resources do you need to “make it happen”.
      What strategies and tactical approaches should you take?
      Draw a chart of the way you fit into the market place and where you add value?
    • Returns
      How will shareholders be rewarded?
      How will you reward your customers, suppliers?
      How will you reward your key staff and your employees generally?
      What rewards are you looking forward to?
    • Knowledge
      What do you know or what skills does your company possess that is unique and different from your competition?
      Do you have knowledge that is protectable with patents, copyrights, trademarks or brand?
      Who in your business has key knowledge and have you protected the person/the company?
    • Ethical values
      What are your values or guiding principles that help you make decisions?
      How do you see the environment around you and the opportunities?
      Does your team buy-into the values you have?
      Are they consistent with your customers and others?
    • Top - Teams
      Do you have a well balanced management team?
      Does the team buy-into the vision and strategy of the business?
      Does the team get on well internally?
      Do they manage the rest of the business?
      How will you recruit future team members and keep them?
    • Top team
      Vision
      Values
      Personal
      Buy-in
      Social skills
      Deliver promises
    • Sustainability
      What will you do to retain your competitive sustainable advantage?
      What systems and procedures will you put in place to keep customers happy?
      How do you sustain the values and culture of the business to grow and thrive?
    • GOALS / OBJECTIVESShould be SMART
      S Specific
      M Measurable
      A Attainable
      R Reviewed /Resourced
      T Time bound