Social Media South Padre Island 2009 Shaine Mata

Social Media 2009 Shaine Mata What is Social Media?

Social Media 2009 Shaine Mata

Social Media 2009 Shaine Mata But it is also...

Social Media 2009 Shaine Mata And it is... discussion sharing digital word of mouth an extension of you a way to network

And it is...

discussion

sharing

digital word of mouth

an extension of you

a way to network

Social Media 2009 Shaine Mata What good is social media? Why do I need social media? Is it good for business?

Social Media 2009 Shaine Mata YES

Social Media 2009 Shaine Mata Social media is good for staying present in peoples' minds

Social Media 2009 Shaine Mata Social media is good for staying present in peoples' minds You need social media because ads are being tuned out.

Social Media 2009 Shaine Mata Social media is definitely good for business.

Social Media 2009 Shaine Mata Social media is definitely good for business. low cost of entry de-anonymizes your business global reach you only interact with people who want it you don't need a rocket scientist to do it

Social media is definitely good for business.

low cost of entry

de-anonymizes your business

global reach

you only interact with people who want it

you don't need a rocket scientist to do it

Social Media 2009 Shaine Mata Social media is perfect for the hospitality and entertainment industries.

Social Media 2009 Shaine Mata Social media is perfect for the hospitality and entertainment industries. people share experiences

Social media is perfect for the hospitality and entertainment industries.

people share experiences

Social Media 2009 Shaine Mata Social media is perfect for the hospitality and entertainment industries. people share experiences people prefer to deal with friends

Social media is perfect for the hospitality and entertainment industries.

people share experiences

people prefer to deal with friends

Social Media 2009 Shaine Mata Social media is perfect for the hospitality and entertainment industries. people share experiences people prefer to deal with friends cheaper than ads to people who don't care

Social media is perfect for the hospitality and entertainment industries.

people share experiences

people prefer to deal with friends

cheaper than ads to people who don't care

Social Media 2009 Shaine Mata Does this mean I can stop advertising?

Social Media 2009 Shaine Mata Does this mean I can stop advertising? NO.

Social Media 2009 Shaine Mata Does this mean I can stop advertising? NO. Marketing still has its place.

Social Media 2009 Shaine Mata Social media can help brand and market your business. YOU control social media marketing.

Social Media 2009 Shaine Mata Can I goof it up?

Social Media 2009 Shaine Mata Can I goof it up? Royally

Social Media 2009 Shaine Mata Social Media Don'ts Don't spam

Social Media Don'ts

Don't spam

Social Media 2009 Shaine Mata Social Media Don'ts Don't spam Don't ignore bad publicity. It does not go away.

Social Media Don'ts

Don't spam

Don't ignore bad publicity. It does not go away.

Social Media 2009 Shaine Mata Social Media Don'ts Don't spam. Don't ignore bad publicity. It does not go away. Don't be evil.

Social Media Don'ts

Don't spam.

Don't ignore bad publicity. It does not go away.

Don't be evil.

Social Media 2009 Shaine Mata Social Media Don'ts Don't spam. Don't ignore bad publicity. It does not go away. Don't be evil. Don't outsource your presence.

Social Media Don'ts

Don't spam.

Don't ignore bad publicity. It does not go away.

Don't be evil.

Don't outsource your presence.

Social Media 2009 Shaine Mata Contact Information Shaine Mata Twitter: @shaine www.shainemata.net 956-205-0706 google: shaine