Branding and Marketing Yourself: How to Get Better Projects and More of Them
Upcoming SlideShare
Loading in...5
×
 

Branding and Marketing Yourself: How to Get Better Projects and More of Them

on

  • 794 views

This presentation from Phoenix Design Week 2013 shares branding and marketing tips specifically for designers and creative professionals. ...

This presentation from Phoenix Design Week 2013 shares branding and marketing tips specifically for designers and creative professionals.

Designers do an incredible job of helping clients with branding and marketing their companies. But, when it comes to developing and promoting themselves, they struggle, procrastinate, and then wonder why business is slow or why they're getting bad projects. Learn how to treat yourself like a client with these tangible tips that will help you get better projects and more of them.

For more advice on branding and marketing, visit sidetone.com or email Shaina at shaina@sidetone.com.

Statistics

Views

Total Views
794
Views on SlideShare
587
Embed Views
207

Actions

Likes
0
Downloads
3
Comments
0

7 Embeds 207

http://www.scoop.it 161
http://shainarozen.com 20
https://twitter.com 19
http://socialmediastrategy.tumblr.com 4
http://bibblio.org 1
http://news.google.com 1
http://www.shainarozen.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Branding and Marketing Yourself: How to Get Better Projects and More of Them Branding and Marketing Yourself: How to Get Better Projects and More of Them Presentation Transcript

  • BRANDING & MARKETING YOURSELF: HOW TO GET BETTER PROJECTS AND MORE OF THEM SHAINA ROZEN PHOENIX DESIGN WEEK 2013 #PhxDW
  • SHAINA ROZEN @ShainaRozen #PhxDW
  • WHAT MADE YOU PICK THIS SESSION? #PhxDW
  • #PhxDW (CC) Criterion #PhxDW
  • BRANDING IS THE SUM OF HOW OTHER PEOPLE FEEL ABOUT YOU. No brand = no one remembers you #PhxDW
  • MARKETING IS THE ACT OF PROMOTING YOURSELF OR YOUR BUSINESS. No marketing = no business #PhxDW
  • Ways to Get More Business • Direct contact SALES • Networking • Press/publicity • Social media • Advertising #PhxDW MARKETING
  • HOW DO YOU GET BETTER PROJECTS? Hint: BRANDING! #PhxDW
  • HOW DO YOU GET MORE PROJECTS? Hint: MARKETING! #PhxDW
  • HOW TO CREATE A MEMORABLE BRAND THAT GETS YOU BETTER PROJECTS #PhxDW
  • #PhxDW (CC) Betsy Weber #PhxDW
  • WHO YOU ARE WHAT YOU DO WHO YOU DO IT FOR WHAT MAKES YOU DIFFERENT #PhxDW
  • JOHN DOES __________. HE WOULD BE GREAT FOR YOU BECAUSE _________. How do you want people to fill in the blanks? #PhxDW
  • Who You Are #PhxDW #PhxDW
  • #PhxDW (CC) #PhxDW CyberCafe
  • What You Do #PhxDW #PhxDW #PhxDW (CC) Unlisted Sightings
  • • Graphic design • Collateral design • Development • Print design • Marketing • Environment design • Web design • IA • Illustration • Branding • App design • Marketing • Experience design • Vehicle wraps • Tradeshow design • UI/UX • Video • SEO/SEM #PhxDW
  • • Graphic design • Collateral design • Development • Print design • Marketing • Environment design • Web design • IA • Illustration • Branding FULL SERVICE • • App design Marketing • Experience design • Vehicle wraps • Tradeshow design • UI/UX • Video • SEO/SEM #PhxDW
  • #PhxDW Image credit: Moz #PhxDW
  • #PhxDW (CC) Mike Krzeszak #PhxDW
  • Who You Serve #PhxDW #PhxDW (CC) RazorRay15
  • “I don’t know the key to success, but the key to failure is trying to please everybody.” - Bill Cosby #PhxDW #PhxDW
  • Positioning Showdown: AXE vs. Duke Cannon #PhxDW
  • #PhxDW (CC)) #PhxDW Victor1558, Sebastiaan ter Burg, AfroDad
  • FEELING HEARING DOING #PhxDW #PhxDW (CC)) Sebastiaan ter Burg SEEING SAYING
  • #PhxDW Image credit: http://www.flickr.com/ photos/76029035@N02/ Make friends with your personas #PhxDW
  • What Makes You Different #PhxDW #PhxDW
  • • Professional • Integrity • Experience • Good service • Creative • Full-service • High quality • Fun • Collaborative • Relationships • Smart • Passion • Results • Honest • Talent #PhxDW
  • Relevant Not Unique #PhxDW Table Stakes Wasted Words MAGIC! Ego Boosts Irrelevant Unique
  • MARKETING YOURSELF TO GET MORE PROJECTS (WITHOUT FEELING ICKY) #PhxDW
  • #PhxDW (CC) Binu Kumar #PhxDW
  • Know your pitch #PhxDW #PhxDW Image credit: (CC) Kirti Poddar
  • Do your research #PhxDW #PhxDW (CC) Kala Blakenship
  • Go where your #PhxDW clients are #PhxDW (CC) The Next Web
  • Get involved #PhxDW #PhxDW (CC) Official GDC
  • Show, don’t tell #PhxDW #PhxDW (CC) Wonderlane
  • Partner with people who #PhxDW complement you #PhxDW (CC) Girl Like The Sea
  • Say, “Thanks!” #PhxDW #PhxDW (CC) Liz West
  • Focus on the experience #PhxDW #PhxDW (CC) Richard Stephenson
  • Don’t expect to have time. #PhxDW MAKE time. #PhxDW
  • CAUTION! CUIDADO! ATTENZIONE! #PhxDW
  • Speak your #PhxDW clients’ language #PhxDW (CC) Julian Mason
  • Don’t just push your crap #PhxDW #PhxDW (CC) David Pursehouse
  • Chill out on the demands #PhxDW #PhxDW (CC) Duncan Hull
  • Focus on quality #PhxDW quantity over #PhxDW (CC) Faruk Ates
  • Let’s chat! @shainarozen bit.ly/market-you #PhxDW