Zee news

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Zee news

  1. 1. ZEE NEWS
  2. 2. History Of Zee News <ul><li>Zee News , the news and current affairs channel, was the oldest channel of Zee Telefilms Ltd, founded in 1992. </li></ul><ul><li>Zee News Ltd (ZNL)  is a media and entertainment company and a subsidiary of the Essel Group. The company was spun off from Zee Telefilms on 31 March 2006 and it currently operates the following news and regional entertainment channels. </li></ul>
  3. 3. <ul><li>Zee News kick started the era of 'Kaal Kapaal Mahaakal' on Indian television. Its editor Vinod Kaapadi ( now with India TV ) became the pioneer of ghost journalism. Zee News will be remembered as the first news channel in India and as a channel which invented cheap ghost and Manohar Katha journalism. Now all Hindi news channels following foot steps of Zee News started ghost journalism. </li></ul>
  4. 4. Channels under Zee News Ltd. <ul><li>Channels </li></ul><ul><li>Zee News </li></ul><ul><li>Zee Business </li></ul><ul><li>Zee News Uttar Pradesh </li></ul><ul><li>Zee Ghantalu </li></ul><ul><li>Zee News Chattisgarh </li></ul><ul><li>Zee 24 Taas </li></ul><ul><li>Zee 24 Ghanta </li></ul><ul><li>Details </li></ul><ul><li>Hindi News Channel </li></ul><ul><li>Hindi business channel </li></ul><ul><li>Hindi News Channel </li></ul><ul><li>Telegu News Channel </li></ul><ul><li>Hindi News Channel </li></ul><ul><li>Marathi News Channel </li></ul><ul><li>Bengali News Channel </li></ul>
  5. 5. Present Operation’s <ul><li>Water Campaign Zee News Ltd has started a initiative known as Water. Its Objective is to educate India how pure water is important for a healthy life, and how we can save water. </li></ul><ul><li>The campaign is to be conducted in three phases Phase 1 – Informing people about Pure Water and Natural Water Resources Phase 2 – Awarness among people about regarding water borne diseases, Doctors View, Discussion Show Phase 3 – Ground Activities where people will be given demonstration on cleaning water through different techniques and Debate/Discussion. </li></ul>
  6. 6. Water – Initiative by Zee News
  7. 7. Principles Zee News Operates on <ul><li>To be India’s pre-eminent provider of news in national and vernacular segment. </li></ul><ul><li>To maintain the leadership position in market. </li></ul><ul><li>To create value for viewers and stakeholders. </li></ul><ul><li>To encourage sustainable growth year after year. </li></ul>
  8. 8. Values Zee News Ltd Operates on <ul><li>To be customer focused in sense covering the larger area of Indian Television and gaining maximum TRP. </li></ul><ul><li>To encourage innovation by starting show’s or an initiatives on current problems of India. </li></ul><ul><li>To maintain strict editorial standards </li></ul><ul><li>Growth Driven Empowerment. </li></ul>
  9. 9. OUTSTANDING STORIES
  10. 10. Apka Vote Apki Taqat - A Zee News Initiative <ul><li>India's biggest and most widespread voter awareness Campaign for West Bengal Elections 2011 Aapka Vote Apki Taqat - Nation's biggest and most widespread voter awareness campaign to motivate Indian citizens, especially the youth, has been a continuous and sustainable effort on the part of Zee News from last three years and still going on to strengthen world’s biggest democracy. </li></ul><ul><li>This Initiative was a success in West Bengal Elections 2011. It has achieved a record reach of app 3 crore through its marketing initiatives which have resulted in a record turn-out of voters in the history of West Bengal poll with 85% polling ( an increase by app 4 %). </li></ul>
  11. 11. Prime times news maker- Zee News. <ul><li>The flagship channel of the bouquets has been instrumental in changing the way news is delivered instrumental in changing the way news is delivered and consumered in India. Launched in 1992, it was the first Hindi news channel to go 24x7 in 1999. </li></ul><ul><li>Staying away from the trend of trivialising news and bringing to viewers engaging and informative content, zee news over the years has maintained its leadership and excellence. Some of the popular programmes of the channel include Nonstop @9, badi khabar and the inside story. </li></ul>
  12. 12. <ul><li>ZEE News unfolds the secrets of mystic India with a series called Kaal Kapaal Mahakaal. The series looks at various beliefs, practices, purpose and rituals carried out by Aghoris, Naaths, Shakyas, Siddhi, Tantra Commenting on the initiative, Laxmi Goel, director news group, ZEE Telefilms, says, &quot;ZEE News has taken up this subject in order to give the viewers an insight into the parallel worlds which exist amid our so-called normal life.&quot; A two-part series on the same subject, produced by ZEE News earlier, had seen unprecedented viewers response. ZEE News is now bringing an in-depth account of the life and practices of these various religious sects. </li></ul>Kaal kapaal mahaakal – zee news .
  13. 13. Positive Points <ul><li>Zee news is one of the most respected news channel in the region and since its inception has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). </li></ul><ul><li>It serves millions of Indians with up-to-the-minute information through the provision of hourly newscasts, instant coverage of breaking stories, special reports, updates, features, customized reports and news feed material.  </li></ul><ul><li>Zee News broadcasts tailored programming in specific time slots catering to varied tastes of viewers, including News at 7, News at 8, Metro News, News at 9, Prime time, Din Bhar, World View, and Beyond Headlines.   </li></ul>
  14. 14. <ul><li>The channel also broadcasts groundbreaking news and documentary programmes like,  - Special Correspondent : a weekly programme, based on field experiences of journalists, relating more than just the end story.  - Encounter : Hard-hitting one-on-one interviews in Encounter seeking to uncover the persons behind the persona.  - Inside Story : a programme packaged to provide an insight into burning issues. It aims to provide the viewers with a dispassionate critique of socially relevant topics.  - Dream Destinations : a programme that seeks to bring alive travelers' dreams to the small screen.  - Manoranjan : a film review programme for those who want to know more about the REEL life rather than the REAL  - Pehal : delves into the lives of common people, who distinguish themselves by performing extraordinary deeds. In particular the programme highlights selfless acts which benefit others.  </li></ul><ul><li>- Badi Khabar : A programme where the headlines of the day are are discussed and debated among well known people. </li></ul>
  15. 15. Negative Points <ul><li>Off late Zee News Ltd has failed to gain maximum TRP’s (Television Rating Programme) and has failed to attract the viewer as compared to Aaj Tak and NDTV. </li></ul><ul><li>In recent times Zee News Ltd has not come up with any new show, initiatives, & stories which is the major reason for the low ratings. </li></ul>
  16. 16. <ul><li>THE END </li></ul>

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