Suzuki pakistan
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Suzuki pakistan Presentation Transcript

  • 1. Pak Suzuki Motor Company Limited (PSMCL)
  • 2. Group Members • Bakhtawar Shaikh • Jazib Daniyal • Talal Shafquat • Madiha Zaki
  • 3. Contents Introduction Vision statement Mission statement Corporate strategy Situation analysis Swot analysis Milestones Product life cycle Suzuki raider review Demographic segmentation Advertising and selling BCG matrix
  • 4. Suzuki Motors Introduction WAY OF LIFE • Market leader with 50% market share. • The main Pak Suzuki Company is located at DSU 13,Bin Qasim, Karachi. It has the total area of 65 acres. • Has 65 dealers all over Pakistan many countries such as America, Canada, UAE etc.
  • 5. • Formed in 1983 as a joint venture between Pakistan Automobile Corporation Limited and Suzuki Motor Corporation Japan. • Imported used cars do not really pose any threats to Suzuki products • Availability of spare parts • Human Resource development remains one of the key objectives of the company
  • 6. Vision Statement • To be recognized as a leading organization that values Customer’s needs and provides motoring solutions with strong customer care. Mission Statement • Strive to market value packed vehicles that meet customer’s expectations. • Provide a platform where our stakeholders passionately contribute, invest and excel. • Make valuable contribution to Social development of Pakistan.
  • 7. Corporate Strategy • Top quality products • Safety laws and regulations • Efficient use of energy throughout system • Safe disposal of waste • Minimize the discharge of waste materials • Continuously seek opportunities to improve
  • 8. Situation Analysis 1- General environment 2- Product market Growth rate Products and prices 3- Customer market
  • 9. General Environment • Middle class families • Limited money frame • Time saving • Convenience
  • 10. Product Market • Growth Rate • Sales increase by 3.2 percent • 9,288 units as compared to 8,996 units in July 2012 • Sales of Bolan and Mehran increase from 989 units to 2,299 units • The 800cc grew by 8.2 percent year on year • 1,000cc engine sales increase of 7.9 percent year on year • 1300cc engine cars face decline by 1%
  • 11. Product Specs and Prices Mehran Liana Jimmy Alto Bolan Swift Cultus Ravi
  • 12. Mehran • 800cc engine • OHC 4 stroke cycle, water cooled Fuel system • Manual • Front disc brakes • Rear drum brakes • 12ince wheel size Bolan • 2.5litre engine oil capacity • 36litre fuel tank capacity • 5 person seating capacity
  • 13. Cultus • 40L fuel tank capacity • Heater • Air conditioner • Tachometer • CD player and tuner • Child proof rear door locks • 1000cc, 1300cc engine • Air conditioned • Manual as well as automatic • Fuel capacity 55kg • 13inch wheel size • Disc brakes Alto
  • 14. Liana • 1300cc engine • 12inch wheel size • 50litre fuel tank capacity • Spacious luggage space (CNG cylinder) • Keyless entry with answerback and immobilizer Swift • Superior quality seat fabric • Halogen headlights • Matching power side mirrors • Alloy rims • Front fog lens • Fuel consumption gauge • 43litre fuel capacity • 1300cc engine • AC • Power windows • Power steering • CD player • Central locking • Antilock breaking system • Wheel size 15inch • Ventilated disc front brakes
  • 15. SWOT Analysis Strength • Highest market share • Low price vehicles • Easily available spare parts • Highly innovative and deep product line • Complete understanding between distributors
  • 16. Weakness • Scarcity of raw material • Bargaining power of supplier is low • Lack of coordination and linkage with Government/semi government supporting bodies • Less Technical Training Institute • Less distribution channels in sub urban
  • 17. Opportunities • Increasing Demand for Cars • Efficient Efi engine • Large Market size to operate • Global spare part market
  • 18. Threats • Competitors like Toyota, and Honda • Smuggling of Auto Parts • Inflation rate • Foreign Investment and setup production facilities • Heavy Taxes
  • 19. Milestones
  • 20. Product Life Cycle
  • 21. Suzuki Raider Review • Performance • Design and look • Resale and maintenance
  • 22. Demographic Segmentation Age Family size Income
  • 23. Target Segment
  • 24. Advertising and Selling Suzuki markets their products through advertising • TV advertisements • Billboards • Newspaper advertisements • Car shows exhibition • Exchange offers • Cars on bank interests
  • 25. Suzuki (Environmental Responsibility) Suzuki applies the name SUZUKI GREEN to the environmental initiatives through which we put the Suzuki Global Environment Charter into action. We have three SUZUKI GREEN categories: SUZUKI GREEN Policy SUZUKI GREEN Technology SUZUKI GREEN Activity
  • 26. Suzuki is a Low Cost Provider
  • 27. Website Strategy • Quickly solve customers queries • Online chat available for any issue
  • 28. Suzuki Sustainability • Strong Customer relationship • Strong Competition • Different value chain (Low cost) • Globalization
  • 29. Suzuki Strong Campaign They also do strong campaign like • Free checkup campaign carnival • Suzuki mega campaign
  • 30. BCG Matrix of Suzuki M A R K E T G R O W T H M A R K E T S H A R E Star: Jimny and Bolan Cash Cow: Mehran, Cultus, Ravi and alto Question mark: Swift Dog: Liana
  • 31. THANK YOU