Creating a navigation system for your career

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Slides from my talk at the 2011 IA Summit

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Creating a navigation system for your career

  1. Creating A Navigation SystemFor Your Career @shaidelson
  2. About meI live here:
  3. About meI live here: I work here:
  4. About meI live here: I work here:Doing this:
  5. About meI live here: I work here:Doing this: With these:
  6. About meI live here: I work here: But I used to do something very different... Critical Mass Calgary, AB, Canada Eh?Doing: With these: UX Strategy @shaidelson A few big companies
  7. Chapter 1:Let’s talk aboutNAVIGATION @shaidelson
  8. Navigation is fundamental in our lives
  9. What navigation isFor some:
  10. What navigation is For some:For others:
  11. What navigation is For some: For us:For others:
  12. Our navigation systems prevent people from getting lostPrimary navigation:
  13. Our navigation systems prevent people from getting lostPrimary navigation:Breadcrumbs:
  14. Our navigation systems prevent people from getting lostPrimary navigation: Local navigation:Breadcrumbs:
  15. Our navigation systems prevent people from getting lostPrimary navigation: Local navigation:Breadcrumbs: Faceted navigation:
  16. Our navigation systems prevent people from getting lost. Where am I? where can I go? What’s close to here? Over the last 12+ year’s we’ve become the experts in not getting lost... Primary navigation Local navigationHow did I get here? What other options do I have? Breadcrumbs @shaidelson Faceted navigation
  17. Except when it comes to the path forward for our profession @shaidelson
  18. Chapter 2:Creating a navigation system FOR YOUR CAREER @shaidelson
  19. 1. Understand where you are now @shaidelson
  20. Develop Your SA @shaidelson
  21. You Your environment Actors Actions Factors Reactions Interactions between @shaidelson
  22. I UX
  23. SA for UX @shaidelson
  24. There is probably no seat at the table. Nowstop talking about it and develop your career. @shaidelson
  25. A seat at the table for the discipline?Eric Reiss: ...It’s time to stop defining the damn thing and show what value it can bring... No one cares about our wireframes, ... We need to start presenting a facet of what we do that’s important...
  26. A seat at the table for the discipline?Eric Reiss: ...It’s time to stop defining the damn thing and show what value it can bring... No one cares about our wireframes, ... We need to start presenting a facet of what we do that’s important...Lis Hubert: How many of you out there know what your career path is? ...what next? UX management? ...there are no career paths that have been established in our field.
  27. A seat at the table for the discipline?Eric Reiss: Whitney Hess: ...It’s time to stop defining the I help companies improve the lives damn thing and show what value it of their customers and their can bring... employees. No one cares about our What past clients often say about wireframes, ... me is: “she is so much more than a UX designer”. We need to start presenting a facet of what we do that’s important...Lis Hubert: How many of you out there know what your career path is? ...what next? UX management? ...there are no career paths that have been established in our field.
  28. A seat at the table for the discipline?Eric Reiss: Whitney Hess: ...It’s time to stop defining the I help companies improve the lives damn thing and show what value it of their customers and their can bring... employees. No one cares about our What past clients often say about wireframes, ... me is: “she is so much more than a UX designer”. We need to start presenting a facet of what we do that’s important...Lis Hubert: Jared Folkmann: How many of you out there UXers need to understand there know what your career path is? are already people who decide who it’s for, what will be made, and ...what next? UX management? often, what direction will be taken. ...there are no career paths that You want to influence strategy, be a have been established in our strategist. field.
  29. A seat at the table for the discipline?Eric Reiss: Whitney Hess: Part of the problem is that organizations don’t know who UX should report to. I help companies improve the lives of their It’s time to stop defining the damn thing and customers and their employees. What show what value it can bring. Until past clients often say about me is: we don’t start thinking and talking in “she is so much more than a UX business terms we will never influence at a designer”. strategic level. No one cares about our It’s not about UX getting a seat at the table. It’s wireframes, they care about how we can grow their business. We need to start presenting a facet of what we do about YOU getting a seat at the table. that’s important to the work of those who make the decisions.Lis Hubert: Jared Folkmann: How many of you out there UXers need to understand there are know what your career path is? already people who decide what will Ok you can do wireframes, interviews, be made, what direction will be taken, who task analysis, etc… but what next? the customer really is, what value can be UX management? But you don’t brought, and all other strategic matters. In want to be a manager. What else agencies it’s the account people, planners, besides management is next for a and creatives. In-house it may be the UXer? We can’t answer that question, marketing people or product management. because there are not career You want to influence strategy, be a paths that have been established in strategist. our field. @shaidelson
  30. 1. Understand where you are nowWho you are:
  31. 1. Understand where you are nowWho you are:What you learned:
  32. 1. Understand where you are nowWho you are: What you do:What you learned:
  33. It’s the balance between the 4 that mattersWho you are: What you do:What you learned: What you say:
  34. 1. Understand where you are now.Who you are: What you do: A combination of all 4 factors determines your degree and sphere of influence Personality, education, background, looks, Research, gather requirements, synthesize, connections, place of employment, etc... facilitate, sketch, test, etc...What you know: What you say: Topics, principles, methods, tools, Your tweets, discussions, trends, techniques, etc... @shaidelson postings, talks, articles, etc...
  35. 2: Decide where you want to go. @shaidelson
  36. Navigate to a specific destination“I want to be a Chief Experience Officer”“I want to be a CMO for a telco company”“I want to lead a UX consultancy”
  37. Advantage: Navigating to a specificdestination keeps you very focused.
  38. Disadvantage: It’s harder it is to bounceback when things don’t go as planned.
  39. Is this for you?Personality Factors: Internal- Locus Of Control External- Resilience High LowLife Circumstances: High- Ability to pursue Low- Support from others None LotsLife Stage: Older Younger- Age factors- Knowledge of self Weak Strong @shaidelson
  40. Navigate toward a general direction“I want to be a consultant who is brought in to help shape thestrategic direction of companies”“I want to help companies figure out what they want to build, nothow they will build it”
  41. Advantage: Moving in the a direction whilebeing flexible enough to deal with changes.
  42. Disadvantage: The more non-specific the directionthe harder it gets to know if you’re getting closer.
  43. Is this for you?Personality Factors: Internal- Locus Of Control External- Resilience High LowLife Circumstances: High- Ability to pursue Low- Support from others None LotsLife Stage: Older Younger- Age factors- Knowledge of self Weak Strong @shaidelson
  44. Navigate toward opportunities“I’m quite happy doing exactly what I’m doing as long as a keepmaking more money”“I don’t really care where my next job would be as long as the work isfun and the clients are nice”
  45. Advantage: Never worry about if and how you’re progressing.
  46. Disadvantage: Without an idea of where you are going you may not progress.
  47. Is this for you?Personality Factors: Internal- Locus Of Control External- Resilience High LowLife Circumstances: High- Ability to pursue Low- Support from others None LotsLife Stage: Older Younger- Age factors- Knowledge of self Weak Strong @shaidelson
  48. LEAD people product process practice @shaidelson
  49. I want to lead
  50. I want to leadIf you want to truly improve the experiences of people, you should too.
  51. 3: Identify the gap. Then plan to close it.
  52. Mind the gapHere ThereWho you are Who you want to beWhat you do What you will want to doWhat you know What you will need to knowWhat you say What you will be able to say
  53. Chapter 3:Using the system to make decisionsABOUT YOUR CAREER @shaidelson
  54. 1: Staying the course - making the most from the job
  55. Question what others believe is reality @shaidelson
  56. Laudace, laudace, toujours laudace @shaidelson
  57. Constant measurement @shaidelson
  58. Constant measurementMaintain perspective @shaidelson #NavIAS
  59. 2: Knowing when it’s time to leave @shaidelson
  60. Motivating factors VS the demotivating factors
  61. @shaidelsonIf you feel the toilet is dirty, it’s time to leave
  62. You are not getting any closer to your destination @shaidelsonYour navigation system will let you know
  63. 3: Finding the next job
  64. Finding your next jobWhere do you want to work:
  65. Finding your next jobWhere do you want to work:What do you want to do:
  66. Finding your next jobWhere do you want to work: With who or for who:What do you want to do:
  67. Finding your next jobWhere do you want to work: With who or for who:What do you want to do: For how much:
  68. These are the types of questions you need to ask yourself to set and maintain direction. @shaidelson
  69. Navigating your career is about 4 things: Making the most Knowing when to leave Finding the next one Your navigation system
  70. Epilogue: There is (obviously)ONE MORE THING... @shaidelson
  71. Don’t float like a dead fish in the river of your professional life... @shaidelson
  72. Your career meanssomething @shaidelson
  73. Your life meanssomething @shaidelson
  74. That something isn’tMoney
  75. That something isn’tFame @shaidelson
  76. It’sPurpose @shaidelson
  77. It’s progress with aPurpose @shaidelson
  78. It’s facing the facts aboutWhere you are @shaidelson
  79. It’s finding out whereYou want to be @shaidelson
  80. Then making deliberate decisions and working to get there
  81. It’s using the limitedtime you haveEfficiently @shaidelson
  82. To make aDifference @shaidelson
  83. For yourself @shaidelson
  84. For those around you @shaidelson
  85. For theWorld @shaidelson
  86. It’s time toWake up @shaidelson
  87. It’s time tonavigate your career @shaidelson
  88. Thank You It’s time tonavigate your career @shaidelson #NavIAS @shaidelson

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