Utilising Social Media
For Leadership And Outcomes
Presentation by: Shai Coggins, Content and Community Specialist, Vervely - http://vervely.com/
Twitter: @ShaiCoggins | @VervelyCom
Which Team Are You Part Of?
... or maybe ...
“The solution is to stop looking at social
media as another platform you have to learn
—yet another responsibility—and start
seeing it for what it can be instead: a
personal toolbox for improving your
practice of leadership.”
The Wall Street Journal
Two Sides To Social
Six socialmedia skills
by McKinsey &
3 Best Practice Tips
on Social Media
Choose one aspect to develop.
Pick one from the 'Personal'
skills list (Producer,
Distributor, Recipient) - and
Pick one from the 'Strategic' or
'Organisational' skills list
(Adviser, Architect, Analyst) and develop it.
Focus on just a few social channels that
matter most to you and your target
Ask yourself: What do you wish
to accomplish? Who do you
wish to connect with?
Most popular channels for
leaders: Blogs, LinkedIn,
Practice social media
Keep in mind practices of
Use tools like HootSuite, Twitter
app, Tweetdeck, etc
Make lists and follow key
accounts and interests
Use it to your advantage, don't
let it overwhelm you.
Set aside 'down time' with
Twitter: @ShaiCoggins or @VervelyCom