The Power of Web Community and Social Media


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A presentation I made for Fireside Media (2008).

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  • Web 1.0 remnants: static websites, IM, forums
  • Some of Web 2.0 Buzz Words
  • Easier to find like-minded individuals;
  • People support transparency.
  • Don’t be afraid to experiment w/ new sites and services. People at the forefront of tech benefit the most.
  • It’s overwhelming & it’s impossible to keep up w/everything. Good to try different things, but you’ll probably a handful that works best for you or your business.
  • These things are recorded. May be searched. Make sure you take care of your web footprints. Even deleted posts can come back to haunt you. Even the simplest things may be interpreted differently.
  • The Power of Web Community and Social Media

    1. 1. The Power of Web Community Media From Blogs and Beyond Presentation by: Shai Coggins
    2. 2. The Rise of Web 2.0 <ul><li>Web 1.0 – Static platforms; most sites mimic ‘traditional media’; Content & Commerce </li></ul><ul><li>Internet Gold Rush </li></ul><ul><li>Dot Com Bubble </li></ul><ul><li>Web 2.0 – Dynamic platforms; sites have begun to re-invent media; Community-driven </li></ul>
    3. 3. Blogs Podcasts Vlogs Social Networking Pings Communication Memes Multimedia Tags Streaming Virtual Reality Bookmarking RSS Feeds Wikis Comments Trackbacks Open Source Citizen Journalism Sharing SEO Widgets community
    4. 4. Types of Web Community Media <ul><li>BLOGS </li></ul><ul><li>Kinds: Hosted or Independent; Personal or Business; Fee or Free </li></ul><ul><li>Some popular hosted platforms:,, </li></ul><ul><li>Features: Comments, Archives, Links, Widgets, etc. </li></ul><ul><li>MULTIMEDIA </li></ul><ul><li>Kinds: Audio (Podcasts, Video (Vlogs or Vidcasts), Photos, Music, Slides; Self-Hosted or Third Party </li></ul><ul><li>Uses: Voice messages; video reviews; webinars </li></ul><ul><li>Some Tools: iTunes, YouTube, Utterli, TubeMogu, GarageBand, Flickr, Slideshare, </li></ul>
    5. 5. Types of Web Community Media <ul><li>SOCIAL NETWORKING </li></ul><ul><li>Kinds: Personal and Professional </li></ul><ul><li>Many offer networking and multi-media blogging, as well as content aggregation </li></ul><ul><li>Services: Facebook, MySpace, LinkedIn, Vox, LiveJournal, FriendFeed, Multiply, Friendster </li></ul><ul><li>MICRO BLOGGING / LIFE STREAMING </li></ul><ul><li>Latest trend in online networking and communication </li></ul><ul><li>Services:,, Brightkite, Pownce </li></ul>
    6. 6. Types of Web Community Media <ul><li>SOCIAL BOOKMARKING </li></ul><ul><li>Sharing favourite links and allowing people to vote up or down </li></ul><ul><li>Sites: Digg, StumbleUpon, Reddit, </li></ul><ul><li>OTHER </li></ul><ul><li>Various aspects of community media </li></ul><ul><li>Services: Wikipedia, Slideshare, Google Docs/Videos/etc, NowPublic </li></ul>
    7. 7. Why Bother? <ul><li>Marketing/Promotions </li></ul><ul><li>You control your own PR </li></ul><ul><li>Increased visibility </li></ul><ul><li>Profitability </li></ul><ul><li>Connections & Relationships </li></ul><ul><li>Increased opportunities </li></ul><ul><li>Self Expression </li></ul>
    8. 8. Top 10 Tips on Successful Web Connectivity
    9. 9. Tip # 1 <ul><li>Find your passion. </li></ul>
    10. 10. Tip # 2 <ul><li>Be Authentic. </li></ul><ul><li>The key is Transparency. </li></ul>
    11. 11. Tip # 3 <ul><li>Try different things. Technology is always evolving. </li></ul>
    12. 12. Tip # 4 <ul><li>Find the ones that will work best for you. </li></ul>
    13. 13. Tip # 5 <ul><li>Think before you post. </li></ul>
    14. 14. Tip # 6 <ul><li>Balance quantity with quality. </li></ul>
    15. 15. Tip # 7 <ul><li>Explore outside of your comfort zone. </li></ul>
    16. 16. Tip # 8 <ul><li>Set and Follow-Up Goals. </li></ul>
    17. 17. Tip # 9 <ul><li>Know Your Audience – and Interact! </li></ul>
    18. 18. Tip # 10 <ul><li>Be Patient. Success can take time. </li></ul>
    19. 19. Shai Coggins <ul><li>Connect with me at: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Co-Founder & Community Strategist, </li></ul><ul><li>Personal blog: </li></ul><ul><li> </li></ul><ul><li>Also see: </li></ul><ul><li> </li></ul>