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Social Media for Nonprofits - MS NGO Days Philippines 2011
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Social Media for Nonprofits - MS NGO Days Philippines 2011

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Slideshow presentation used for Microsoft NGO Days presentation in Davao & Manila (Philippines) on 22 and 24 February 2011.

Slideshow presentation used for Microsoft NGO Days presentation in Davao & Manila (Philippines) on 22 and 24 February 2011.

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  • 1. MS NGO Day Philippines Davao - Manila 22 & 24 Feb 2011 #msngoDAV | #msngoMNL Growing Social Media Strategies for Nonprofits Presentation by Shai Coggins (@shaicoggins) Manager, Communications Connecting Up Australia (@ConnectingUp) http://connectingup.org /
  • 2. Growing Social Media Strategies for Nonprofits MS NGO Connection Day - Davao & Manila - February 2011 by Shai Coggins (@shaicoggins)
  • 3. Social Media Growth Stages Partly based on Beth Kanter’s Social Media Strategy Blocks ( http://bethkanter.org / | Twitter: @kanter) Sit Crawl Walk Run Fly Where’s your nonprofit at right now?
  • 4. Social Media Strategy in a Nutshell
    • Plan
    • Execute
    • Measure & Analyse
    • RINSE & REPEAT
  • 5. Growth Stage: SIT
    • Awareness
    • Taking Notice
    • Acknowledge the Need
    • Tentative Attempts
  • 6. Growth Stage: CRAWL
    • Start 1 - 2 accounts
    • Ad hoc updates
    • No ownership
    • 1-2 people organisation awareness
    • Broadcasting mode
  • 7. Growth Stage: WALK
    • Support from top level
    • Staffing allocation (part-time/full-time)
    • Updates more often, no schedule
    • Start @replies, etc
    • Creation of original content
  • 8. Growth Stage: RUN
    • Managed by full-time staff
    • Scheduled and planned updates
    • Organisation-wide awareness
    • Engagement with RTs, hashtags, etc
    • Regular original content
    • Multimedia use
    • Basic analytics
  • 9. Growth Stage: FLY
    • Organisation-wide use
    • Facilitation
    • Strong community engagement
    • Co-creation of content with community members
    • Community ownership
    • Effective use of additional tools (analytics, etc)
  • 10. From SIT to CRAWL
    • Identify simple goals
    • Focus on one tool or platform at a time
    • Post relevant updates whenever possible
    • General observations
    Plan Execute Measure & Analyse
  • 11. From CRAWL to WALK
    • Create goals
    • Include plans for engagement
    • Identify staff for accountability
    • Improve use of tools through engagement
    • Create original content
    • Basic statistics (number of views, comments, etc)
    Plan Execute Measure & Analyse
  • 12. From WALK to RUN
    • Allocate full time staff
    • Include measurement in planning
    • Content calendar creation
    • Enhance online profile through the use of more tools
    • 555+ Guideline (5 about you/original posts, 5 replies, 5 retweets, + welcomes, DMs, thanks, #FFs, etc
    • Identify both quantifiable and qualifiable measurement
    Plan Execute Measure & Analyse
  • 13. From RUN to FLY
    • Include community and stakeholders
    • Social media policy for organisation
    • Encourage community-generated content
    • Community-driven initiatives
    • Organisation-wide use
    • Use statistical tools (eg, Social Sprout, Radian6, Twittalyzer, etc)
    • Report writing
    Plan Execute Measure & Analyse
  • 14. FLY higher
    • Community sharing inclusion
    • Teaching others, encouraging others to use
    • Sharing of resources
    • Helping others to measure success
    Plan Execute Measure & Analyse
  • 15. Salamat! Shai Coggins (@shaicoggins) [email_address]