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Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
 

Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011

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Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.

Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.

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  • Australian Medical Association http://ama.com.au/ Good: 1) Twitter stream available 2) use of media - audio & video (YouTube) 3) President's blog & Twitter - updated, branded with role, not individual Needs Improvement: 1) Better way to integrate socmed 2) Engagement on Twitter 3) Not related - better URLs
  • Planning Institute Australia http://www.planning.org.au/ Good: 1) Variety of platforms - Twitter, Facebook, LinkedIn 2) Shared on website 3) Good, active community on LinkedIn 4) Posted socmed guidelines for community (not necessarily agree on everything ;-)) Needs Improvement 1) Improve engagement - need to follow more on Twitter, Reply, lists, etc 2) Go to info on Facebook - need better splash page or wall (if active), Wall is nt engaging, no different info
  • AFL Players Association http://www.aflpa.com.au/ Good: 1) Using a variety of socmed platforms - Twitter, Facebook, YouTube, blog --- well integrated in website 2) Engaging accounts, updated regularly --- different platforms seem to offer something different 3) Splash page on Facebook 4) Made it easy to follow, share Needs Improvement: Hard to find any! :-) 1) Engagement on blog 2) List of AFL Players who may have Twitter account that audience wants to follow

Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011 Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011 Presentation Transcript

  • Social Media for Nonprofits
    • Engaging content for communities
    • in the digital age
    Shai Coggins {Manager, Content & Community, Connecting Up, Inc} Follow: @shaicoggins + @ConnectingUp NGO Connection Days Bacolod - Cebu November 2011
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  • Social Media Growth Stages Which stage is your organisation at?
  • Social Media Strategy
  • PLAN
    • Ideas on how to plan your social media use
  • Top Tip: ASK AWAY!
    • What and who are you using it for?
    • How will you manage it?
    • What does success look like?
  •  
  • PLATFORM + PURPOSE Listening • Follow searches, trends, people, and topics of interest (#npau #socent #sm4np...) • What are others saying about you? Sharing • Tell others about you • News and relevant information Engaging & Connecting • Communicate with stakeholders • Rich media experience
  • YOUR AUDIENCE = Who? Where?
  • Web & Mobile Use Source: Burson-Marsteller, Aug 2011 Over 1,300% growth In Internet use 30% Web Access 80+% Mobile Use
  • Filipinos in Social Media
    • Philippine users love social networks, micro blogs, and professional networks
    • Preferred social network: Facebook
  • Web & Social Media Use in the Philippines
  • TALKING POINTS: What do they want to know?
    • TOPICS - How do you know what they want to know?
    • SOURCES - How do you find the right places to source information?
  • EXECUTE
    • Tools you need to make the most out of social media
  • Content Calendar Posting Client Outlook Calendar Tools for Learning HootSuite, TweetDeck, TwinBox (Twitter in Outlook) Blogs, books, workshops, webinars
  • MEASURE & ANALYSE
    • How to measure success in social media
  • TARGETS: What does success look like?
    • Analytics - Measurement : Quantitative and Qualitative
    • More / Better = Is it serving your needs?
  • Social media dashboard: Excel spreadsheet + Word report Analytics Twenty Feet Hoot Suite Post Rank Bit.ly Tweet Reach
  • Philippine Nonprofits in Social Media
    • Best practice case studies
  • Social Media Score Give your organisation points in the score sheet...
  • League of Corporate Foundation
  • Tuloy Foundation, Inc
  • Philippine Red Cross
  • Top Takeaways
    • How do you make things happen?
  • Have a plan, then execute and measure! Listen, share, engage, and connect. Integrate social media with overall comms. Create talking points. Own your space!
  • Questions?
    • @shaicoggins | [email_address]
    • #sm4np - #npau - #nptech