Social Media 101  for Not-for-Profit OrganisationsWebinar by Shai Coggins, Content & Community Manager,      Connecting Up...
Agenda for Social Media 101
Agenda for Social Media 1013-step social media strategy
Agenda for Social Media 1013-step social media strategyMaximising tools (Facebook & Twitter tips)
Agenda for Social Media 1013-step social media strategyMaximising tools (Facebook & Twitter tips)Overall and best practice...
Agenda for Social Media 1013-step social media strategyMaximising tools (Facebook & Twitter tips)Overall and best practice...
Social Media Advice in a Nutshellfrom socialbrite.org
3-Step Social Media Strategy
3-Step Social Media StrategyStep 1: Ask important      questions
3-Step Social Media StrategyStep 1: Ask important      questions          Step 2: Set goals and map ideas
3-Step Social Media StrategyStep 1: Ask important      questions          Step 2: Set goals and map ideas                 ...
Ask important questions
Ask important questionsWhere is your organisationsonline HQ?
Ask important questionsWhere is your organisationsonline HQ?Who’s going to manage?
Ask important questionsWhere is your organisationsonline HQ?Who’s going to manage?Where are your stakeholdersonline?
Ask important questionsWhere is your organisationsonline HQ?Who’s going to manage?Where are your stakeholdersonline?What d...
Ask important questionsWhere is your organisationsonline HQ?Who’s going to manage?Where are your stakeholdersonline?What d...
Set goals and map ideas
Set goals and map ideasStart with essentials - rateimportance!  Drive traffic to website, fundraising, community  engageme...
Set goals and map ideasStart with essentials - rateimportance!  Drive traffic to website, fundraising, community  engageme...
Plan implementation & measurement
Plan implementation & measurement Social media policy -   http://socialmedia.policytool.net/
Plan implementation & measurement Social media policy -   http://socialmedia.policytool.net/ Schedule/content calendar   G...
Plan implementation & measurement Social media policy -   http://socialmedia.policytool.net/ Schedule/content calendar   G...
Maximising Tools
Learn required tools and resources
Learn required tools and resourcesStart with 1-2 accounts
Learn required tools and resourcesStart with 1-2 accountsKeep it active and engage!
Learn required tools and resourcesStart with 1-2 accountsKeep it active and engage!Most active (in Australia):Facebook, Li...
Learn required tools and resourcesStart with 1-2 accountsKeep it active and engage!Most active (in Australia):Facebook, Li...
Learn required tools and resourcesStart with 1-2 accountsKeep it active and engage!Most active (in Australia):Facebook, Li...
Why Facebook?http://www.connectingup.org/resources/learning-centre/    facebook-101-nonprofits-basic-tips-and-guidelines
Australian reach (Mar ’12): 10.8+M users, 51.2% ofpopulation, 46% male/54% female
Australian reach (Mar ’12): 10.8+M users, 51.2% ofpopulation, 46% male/54% femaleChoose between Facebook Page (larger reac...
Australian reach (Mar ’12): 10.8+M users, 51.2% ofpopulation, 46% male/54% femaleChoose between Facebook Page (larger reac...
Australian reach (Mar ’12): 10.8+M users, 51.2% ofpopulation, 46% male/54% femaleChoose between Facebook Page (larger reac...
Follow other organisations pages and interact with them
Follow other organisations pages and interact with themLike, comment, and share content
Follow other organisations pages and interact with themLike, comment, and share contentInvite selected people who might be...
Follow other organisations pages and interact with themLike, comment, and share contentInvite selected people who might be...
Follow other organisations pages and interact with themLike, comment, and share contentInvite selected people who might be...
Why Twitter?http://www.connectingup.org/resources/learning-centre/                   twitter-first-steps
Australian reach (Mar ’12): 1.6 M users, 64% male/36% female
Australian reach (Mar ’12): 1.6 M users, 64% male/36% femaleTypes of content: balanced (555+), regular posts (re-postsacce...
Australian reach (Mar ’12): 1.6 M users, 64% male/36% femaleTypes of content: balanced (555+), regular posts (re-postsacce...
Australian reach (Mar ’12): 1.6 M users, 64% male/36% femaleTypes of content: balanced (555+), regular posts (re-postsacce...
Follow and be followed - consider introductions
Follow and be followed - consider introductionsUtilise lists!
Follow and be followed - consider introductionsUtilise lists!Reply, retweet, and fave
Follow and be followed - consider introductionsUtilise lists!Reply, retweet, and faveShare original and useful content
Follow and be followed - consider introductionsUtilise lists!Reply, retweet, and faveShare original and useful contentUse ...
Other popular social networks
Some best practice tips
Some best practice tipsIntegrate
Some best practice tipsIntegrateConnect
Some best practice tipsIntegrateConnectSimplify
Some best practice tips                     Take it back to base/Integrate                     HQConnectSimplify
Some best practice tips                     Take it back to base/Integrate                     HQ                     Enga...
Some best practice tips                     Take it back to base/Integrate                     HQ                     Enga...
Questions?Shai Coggins - Twitter: @shaicoggins |Email: sc@connectingup.orgConnecting Up - Twitter:@ConnectingUp | Email:co...
Social Media 101 for Not-for-Profits [Webinar]
Social Media 101 for Not-for-Profits [Webinar]
Social Media 101 for Not-for-Profits [Webinar]
Social Media 101 for Not-for-Profits [Webinar]
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Social Media 101 for Not-for-Profits [Webinar]

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This is the slide deck I used for the social media 101 webinar I conducted for Connecting Up 2012 (#CU12) conference delegates last 19 Apr 2012. Great turnout + plenty of interesting questions after the presentation.

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  • Social Media 101 for Not-for-Profits [Webinar]

    1. 1. Social Media 101 for Not-for-Profit OrganisationsWebinar by Shai Coggins, Content & Community Manager, Connecting Up - http://connectingup.org/
    2. 2. Agenda for Social Media 101
    3. 3. Agenda for Social Media 1013-step social media strategy
    4. 4. Agenda for Social Media 1013-step social media strategyMaximising tools (Facebook & Twitter tips)
    5. 5. Agenda for Social Media 1013-step social media strategyMaximising tools (Facebook & Twitter tips)Overall and best practice tips
    6. 6. Agenda for Social Media 1013-step social media strategyMaximising tools (Facebook & Twitter tips)Overall and best practice tipsQuestions
    7. 7. Social Media Advice in a Nutshellfrom socialbrite.org
    8. 8. 3-Step Social Media Strategy
    9. 9. 3-Step Social Media StrategyStep 1: Ask important questions
    10. 10. 3-Step Social Media StrategyStep 1: Ask important questions Step 2: Set goals and map ideas
    11. 11. 3-Step Social Media StrategyStep 1: Ask important questions Step 2: Set goals and map ideas Step 3: Plan implementation and measurement
    12. 12. Ask important questions
    13. 13. Ask important questionsWhere is your organisationsonline HQ?
    14. 14. Ask important questionsWhere is your organisationsonline HQ?Who’s going to manage?
    15. 15. Ask important questionsWhere is your organisationsonline HQ?Who’s going to manage?Where are your stakeholdersonline?
    16. 16. Ask important questionsWhere is your organisationsonline HQ?Who’s going to manage?Where are your stakeholdersonline?What do you expect to get outof social media?
    17. 17. Ask important questionsWhere is your organisationsonline HQ?Who’s going to manage?Where are your stakeholdersonline?What do you expect to get outof social media?What should be in your policy?
    18. 18. Set goals and map ideas
    19. 19. Set goals and map ideasStart with essentials - rateimportance! Drive traffic to website, fundraising, community engagement, marketing, media outlet, thought leadership, etc
    20. 20. Set goals and map ideasStart with essentials - rateimportance! Drive traffic to website, fundraising, community engagement, marketing, media outlet, thought leadership, etcTypes of content Create, curate, and share Text, photos, videos, slide decks
    21. 21. Plan implementation & measurement
    22. 22. Plan implementation & measurement Social media policy - http://socialmedia.policytool.net/
    23. 23. Plan implementation & measurement Social media policy - http://socialmedia.policytool.net/ Schedule/content calendar Google Docs, Outlook, etc
    24. 24. Plan implementation & measurement Social media policy - http://socialmedia.policytool.net/ Schedule/content calendar Google Docs, Outlook, etc Measurement tools Edgerank Checker, Social Sprout, TwentyFeet, Google Analytics, Hootsuite, PostRank Analytics, etc
    25. 25. Maximising Tools
    26. 26. Learn required tools and resources
    27. 27. Learn required tools and resourcesStart with 1-2 accounts
    28. 28. Learn required tools and resourcesStart with 1-2 accountsKeep it active and engage!
    29. 29. Learn required tools and resourcesStart with 1-2 accountsKeep it active and engage!Most active (in Australia):Facebook, LinkedIn, and Twitter
    30. 30. Learn required tools and resourcesStart with 1-2 accountsKeep it active and engage!Most active (in Australia):Facebook, LinkedIn, and TwitterUseful tools: Tumblr, Hootsuite,Crowdbooster, Flickr, Animoto(video)
    31. 31. Learn required tools and resourcesStart with 1-2 accountsKeep it active and engage!Most active (in Australia):Facebook, LinkedIn, and TwitterUseful tools: Tumblr, Hootsuite,Crowdbooster, Flickr, Animoto(video)Other tools: photography, audio,and video creation and editing
    32. 32. Why Facebook?http://www.connectingup.org/resources/learning-centre/ facebook-101-nonprofits-basic-tips-and-guidelines
    33. 33. Australian reach (Mar ’12): 10.8+M users, 51.2% ofpopulation, 46% male/54% female
    34. 34. Australian reach (Mar ’12): 10.8+M users, 51.2% ofpopulation, 46% male/54% femaleChoose between Facebook Page (larger reach) or FacebookGroup (closer reach)
    35. 35. Australian reach (Mar ’12): 10.8+M users, 51.2% ofpopulation, 46% male/54% femaleChoose between Facebook Page (larger reach) or FacebookGroup (closer reach)Types of content: positive, multimedia, regular but avoid “walloverkill”
    36. 36. Australian reach (Mar ’12): 10.8+M users, 51.2% ofpopulation, 46% male/54% femaleChoose between Facebook Page (larger reach) or FacebookGroup (closer reach)Types of content: positive, multimedia, regular but avoid “walloverkill”Metrics: Facebook Insights, Edgerank Checker, Analytics
    37. 37. Follow other organisations pages and interact with them
    38. 38. Follow other organisations pages and interact with themLike, comment, and share content
    39. 39. Follow other organisations pages and interact with themLike, comment, and share contentInvite selected people who might be interested in your work
    40. 40. Follow other organisations pages and interact with themLike, comment, and share contentInvite selected people who might be interested in your workCreate Facebook-specific campaigns
    41. 41. Follow other organisations pages and interact with themLike, comment, and share contentInvite selected people who might be interested in your workCreate Facebook-specific campaignsIntegrate with your overall online presence.
    42. 42. Why Twitter?http://www.connectingup.org/resources/learning-centre/ twitter-first-steps
    43. 43. Australian reach (Mar ’12): 1.6 M users, 64% male/36% female
    44. 44. Australian reach (Mar ’12): 1.6 M users, 64% male/36% femaleTypes of content: balanced (555+), regular posts (re-postsacceptable), participatory (hash tags- #)
    45. 45. Australian reach (Mar ’12): 1.6 M users, 64% male/36% femaleTypes of content: balanced (555+), regular posts (re-postsacceptable), participatory (hash tags- #)Tweetchats (#npau - chat is on every Wed fortnight, 3pmAEDT), Live events (#CU12)
    46. 46. Australian reach (Mar ’12): 1.6 M users, 64% male/36% femaleTypes of content: balanced (555+), regular posts (re-postsacceptable), participatory (hash tags- #)Tweetchats (#npau - chat is on every Wed fortnight, 3pmAEDT), Live events (#CU12)Metrics: TwentyFeet, Crowdbooster, HootSuite
    47. 47. Follow and be followed - consider introductions
    48. 48. Follow and be followed - consider introductionsUtilise lists!
    49. 49. Follow and be followed - consider introductionsUtilise lists!Reply, retweet, and fave
    50. 50. Follow and be followed - consider introductionsUtilise lists!Reply, retweet, and faveShare original and useful content
    51. 51. Follow and be followed - consider introductionsUtilise lists!Reply, retweet, and faveShare original and useful contentUse an app and/or desktop client (HootSuite, TweetDeck,Twitter app, etc)
    52. 52. Other popular social networks
    53. 53. Some best practice tips
    54. 54. Some best practice tipsIntegrate
    55. 55. Some best practice tipsIntegrateConnect
    56. 56. Some best practice tipsIntegrateConnectSimplify
    57. 57. Some best practice tips Take it back to base/Integrate HQConnectSimplify
    58. 58. Some best practice tips Take it back to base/Integrate HQ Engage, collaborate,Connect bring it offlineSimplify
    59. 59. Some best practice tips Take it back to base/Integrate HQ Engage, collaborate,Connect bring it offline Use schedules andSimplify tools that suit your lifestyle
    60. 60. Questions?Shai Coggins - Twitter: @shaicoggins |Email: sc@connectingup.orgConnecting Up - Twitter:@ConnectingUp | Email:content@connectingup.org | Web:http://connectingup.org/ (Blog +Learning Centre)

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