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How to Stay Focused and Healthy as a Blogger
 

How to Stay Focused and Healthy as a Blogger

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A presentation by Shai Coggins & Jeanne Dupuis at the b5media blogger summit, BlogWorldExpo 2008.

A presentation by Shai Coggins & Jeanne Dupuis at the b5media blogger summit, BlogWorldExpo 2008.

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    How to Stay Focused and Healthy as a Blogger How to Stay Focused and Healthy as a Blogger Presentation Transcript

    • Slideshow: © Shai Coggins – http://shaicoggins.com/ b5media Blogger Summit 19 September `08 BlogWorld Expo 2008 Las Vegas
    •  
    • Presenters: Shai Coggins & Jeanne Dupuis How to Stay Focused and Healthy as a Blogger
    •  
    • Keep Your Eye on the Target (“Goal Setting”)
      • To stay focused, it’s important to know what you’re aiming for.
      • Setting goals will help us to have a clear vision of your targets.
      • To get what you want, you must first identify them.
    • 5 Goal-Setting Questions for Bloggers
      • 1. Why Do You Blog?
      • Identify your REASON for blogging.
      • Goals to Set: Personal needs as a blogger
      • Sample Goal: “To improve, and to share my photography with friends and potential clients.”
      • 2. What Do You Want From Blogging?
      • Identify your EXPECTATIONS from blogging.
      • Goals to Set: Specific results
      • Sample Goal: “To get a freelance job as a children’s portrait photographer.”
    • 5 Goal-Setting Questions for Bloggers
      • 3. Who Are You Blogging For?
      • Identify your AUDIENCE.
      • Goals to Set: Type of content; Frequency of Publication; Subjects
      • Sample Goal: “To post at least 1 new portrait a week; and write a useful ‘portrait ideas’ tutorial.”
      • 4. What Do You Bring to Your Blog?
      • Identify your EXPERIENCE and your expertise.
      • Goals to Set: Professional and Personal Development
      • Sample Goal: “To attend at least one photo workshop and share it on the blog.”
    • 5 Goal-Setting Questions for Bloggers
      • 5. How Will You Measure Your Success?
      • Identify your blog’s BENCHMARKS.
      • Goals to Set: Statistics; Key Metrics
      • Sample Goal: “To receive at least 5 new subscribers per week for my blog.”
    • Goal Setting Tips for Bloggers
      • Create measurable goals.
      • Break down your goals in to actionable items.
      • Review your goals often.
      • Adjust goals when needed. If you see that your goals no longer suit your circumstance, adjust them.
      • Record milestones and achievements.
    • Limber, Toned, and Ready to Go (“Tips for Maximum Productivity”)
        • Feedreaders
        • Pre-posting
        • Blog Calendar
        • Taking Time Off
        • Doing “other things”
    • How Am I Doing, Coach? (“Ways to Gauge Success”)
        • Statistics
        • Comments
        • Linkbacks
        • Press Mentions
        • Awards
        • Emails
    • Go for the Gold! (“Celebrating Milestones & Achievements”)
      • Sources of Celebration:
        • INTERNAL (personal satisfaction)
        • EXTERNAL (colleagues, bosses, peers, loved ones)
      • Forms of Celebration:
        • MATERIAL (money, gifts, awards)
        • INTANGIBLE (praise, thanks, etc)
    • 6 Ways to Facilitate Celebration for Bloggers
      • Create a Work Log
      • Keep a Kudos File
      • Start a Rewards Book/Journal
      • Make it Public
      • Share in Social Networks
      • Celebrate Others’ Success
    • Celebrate Your Blogging Success! Slideshow: © Shai Coggins – http://shaicoggins.com/