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How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
How to Stay Focused and Healthy as a Blogger
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How to Stay Focused and Healthy as a Blogger

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A presentation by Shai Coggins & Jeanne Dupuis at the b5media blogger summit, BlogWorldExpo 2008.

A presentation by Shai Coggins & Jeanne Dupuis at the b5media blogger summit, BlogWorldExpo 2008.

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  • 1. Slideshow: © Shai Coggins – http://shaicoggins.com/ b5media Blogger Summit 19 September `08 BlogWorld Expo 2008 Las Vegas
  • 2.  
  • 3. Presenters: Shai Coggins & Jeanne Dupuis How to Stay Focused and Healthy as a Blogger
  • 4.  
  • 5. Keep Your Eye on the Target (“Goal Setting”) <ul><li>To stay focused, it’s important to know what you’re aiming for. </li></ul><ul><li>Setting goals will help us to have a clear vision of your targets. </li></ul><ul><li>To get what you want, you must first identify them. </li></ul>
  • 6. 5 Goal-Setting Questions for Bloggers <ul><li>1. Why Do You Blog? </li></ul><ul><li>Identify your REASON for blogging. </li></ul><ul><li>Goals to Set: Personal needs as a blogger </li></ul><ul><li>Sample Goal: “To improve, and to share my photography with friends and potential clients.” </li></ul><ul><li>2. What Do You Want From Blogging? </li></ul><ul><li>Identify your EXPECTATIONS from blogging. </li></ul><ul><li>Goals to Set: Specific results </li></ul><ul><li>Sample Goal: “To get a freelance job as a children’s portrait photographer.” </li></ul>
  • 7. 5 Goal-Setting Questions for Bloggers <ul><li>3. Who Are You Blogging For? </li></ul><ul><li>Identify your AUDIENCE. </li></ul><ul><li>Goals to Set: Type of content; Frequency of Publication; Subjects </li></ul><ul><li>Sample Goal: “To post at least 1 new portrait a week; and write a useful ‘portrait ideas’ tutorial.” </li></ul><ul><li>4. What Do You Bring to Your Blog? </li></ul><ul><li>Identify your EXPERIENCE and your expertise. </li></ul><ul><li>Goals to Set: Professional and Personal Development </li></ul><ul><li>Sample Goal: “To attend at least one photo workshop and share it on the blog.” </li></ul>
  • 8. 5 Goal-Setting Questions for Bloggers <ul><li>5. How Will You Measure Your Success? </li></ul><ul><li>Identify your blog’s BENCHMARKS. </li></ul><ul><li>Goals to Set: Statistics; Key Metrics </li></ul><ul><li>Sample Goal: “To receive at least 5 new subscribers per week for my blog.” </li></ul>
  • 9. Goal Setting Tips for Bloggers <ul><li>Create measurable goals. </li></ul><ul><li>Break down your goals in to actionable items. </li></ul><ul><li>Review your goals often. </li></ul><ul><li>Adjust goals when needed. If you see that your goals no longer suit your circumstance, adjust them. </li></ul><ul><li>Record milestones and achievements. </li></ul>
  • 10. Limber, Toned, and Ready to Go (“Tips for Maximum Productivity”) <ul><ul><li>Feedreaders </li></ul></ul><ul><ul><li>Pre-posting </li></ul></ul><ul><ul><li>Blog Calendar </li></ul></ul><ul><ul><li>Taking Time Off </li></ul></ul><ul><ul><li>Doing “other things” </li></ul></ul>
  • 11. How Am I Doing, Coach? (“Ways to Gauge Success”) <ul><ul><li>Statistics </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Linkbacks </li></ul></ul><ul><ul><li>Press Mentions </li></ul></ul><ul><ul><li>Awards </li></ul></ul><ul><ul><li>Emails </li></ul></ul>
  • 12. Go for the Gold! (“Celebrating Milestones & Achievements”) <ul><li>Sources of Celebration: </li></ul><ul><ul><li>INTERNAL (personal satisfaction) </li></ul></ul><ul><ul><li>EXTERNAL (colleagues, bosses, peers, loved ones) </li></ul></ul><ul><li>Forms of Celebration: </li></ul><ul><ul><li>MATERIAL (money, gifts, awards) </li></ul></ul><ul><ul><li>INTANGIBLE (praise, thanks, etc) </li></ul></ul>
  • 13. 6 Ways to Facilitate Celebration for Bloggers <ul><li>Create a Work Log </li></ul><ul><li>Keep a Kudos File </li></ul><ul><li>Start a Rewards Book/Journal </li></ul><ul><li>Make it Public </li></ul><ul><li>Share in Social Networks </li></ul><ul><li>Celebrate Others’ Success </li></ul>
  • 14. Celebrate Your Blogging Success! Slideshow: © Shai Coggins – http://shaicoggins.com/

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