Growing Social Media Strategy for Nonprofits in Australia: Connecting Up 2011

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Growing Social Media Strategy for Nonprofits in Australia: Connecting Up 2011

  1. 1. Growing Your Nonprofit Social Media Strategy Connecting Up 2011 Conference Reboot Your Nonprofit Twitter Hash Tag: #CU11 Melbourne, Australia 1 – 3 June 2011 Presentation by: Shai Coggins Manager, Communications & Web Content Twitter: @shaicoggins
  2. 3. <ul><li>IS SOCIAL MEDIA RELEVANT? </li></ul>
  3. 4. Social Media Use in Australia (2011) Video Source: Box Hill Institute
  4. 5. Source: Google Ad Planner Tool *UAV – Unique Australian Visitors Australian Social Media Use (May 2011)
  5. 6. <ul><li>Are you part of the conversation? </li></ul>
  6. 7. Word of Mouth = Social Networking
  7. 9. Recruit volunteers Engage with Stakeholders Fundraising Campaign
  8. 10. Feedback, Promotions, Comments, Likes... http://www.facebook.com/pages/The-Parents-Jury/111753535541539 http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-Sydney/469351070787
  9. 11. Social Media Growth Stages Partly based on Beth Kanter’s Social Media Strategy Blocks ( http://bethkanter.org / | Twitter: @kanter) SIT CRAWL WALK RUN FLY
  10. 12. Growth Stage: SIT <ul><li>Awareness / Taking Notice </li></ul><ul><li>Acknowledge the Need </li></ul><ul><li>Tentative Attempts </li></ul>
  11. 13. Growth Stage: CRAWL <ul><li>Start 1 - 2 accounts </li></ul><ul><li>Ad Hoc Updates </li></ul><ul><li>No ownership </li></ul><ul><li>1-2 people organisation awareness </li></ul><ul><li>Broadcasting Mode </li></ul>
  12. 14. Growth Stage: WALK <ul><li>Support from top level </li></ul><ul><li>Staffing allocation (part-time/full-time) </li></ul><ul><li>Updates more often, no schedule </li></ul><ul><li>Start @replies, etc </li></ul><ul><li>Creation of original content </li></ul>
  13. 15. Growth Stage: RUN <ul><li>Managed by full-time staff </li></ul><ul><li>Scheduled and planned updates </li></ul><ul><li>Organisation-wide awareness </li></ul><ul><li>Engagement with RTs, hashtags, etc </li></ul><ul><li>Regular original content </li></ul><ul><li>Multimedia use </li></ul><ul><li>Basic analytics </li></ul>
  14. 16. Growth Stage: FLY <ul><li>Organisation-wide use </li></ul><ul><li>Facilitation </li></ul><ul><li>Strong community engagement </li></ul><ul><li>Co-creation of content with community members </li></ul><ul><li>Community ownership </li></ul><ul><li>Effective use of additional tools (analytics, etc) </li></ul>
  15. 17. Which stage are you at right now? SIT CRAWL WALK RUN FLY Social Media Growth Stages
  16. 18. Social Media Strategy
  17. 19. Growth Tips: PLAN
  18. 20. Growth Tips: EXECUTE
  19. 21. Growth Tips: MEASURE & ANALYSE
  20. 23. Twitter: @ConnectingUp Facebook: http://www.facebook.com/connectingup Website: http://connectingup.org Twitter: @DonorTec Facebook: http://www.facebook.com/pages/DonorTec/185503456986 Website: http://donortec.org
  21. 24. Thank You!

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