Growing a nonprofit social media strategy: MS NGO Day Sydney 2010
Upcoming SlideShare
Loading in...5
×
 

Growing a nonprofit social media strategy: MS NGO Day Sydney 2010

on

  • 2,156 views

This is the social media presentation by Shai Coggins at the Microsoft NGO Day in Sydney last 4th November 2010.

This is the social media presentation by Shai Coggins at the Microsoft NGO Day in Sydney last 4th November 2010.

Statistics

Views

Total Views
2,156
Views on SlideShare
2,047
Embed Views
109

Actions

Likes
1
Downloads
63
Comments
0

4 Embeds 109

http://www.connectingup.org 55
http://basketofideas.tumblr.com 52
http://devec2.connectingup.org 1
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n

Growing a nonprofit social media strategy: MS NGO Day Sydney 2010 Growing a nonprofit social media strategy: MS NGO Day Sydney 2010 Presentation Transcript

  • Pos Lik Tex Tweet Growing a NonprofitSocial Media Strategy
  • Connecting CommunitiesMicrosoft NGO Connection Day: Technology for Nonprofits & Charities Sydney, 4 November 2010 Comic from getyourbudgetback.com Presentation by: Shai Coggins Manager, Online Content Connecting Up Australia http://connectingup.org/
  • Social Media Strategy In a Nutshell• Plan• Execute• Measure and Analyse Rinse and Repeat
  • Plan• Goals - Planning with the end in mind• Tools - What are you going to use?
  • Execute• Strategy - How are you going to do what you are planning to achieve?• Policies, Staffing, Resources, Schedule, etc
  • Measure and Analyse• Metrics - Quantitative and Qualitative• Results - Tangible and Intangible• Tools - What are you going to use?
  • Social Media Growth Stages Sit Craw Wal Run Fl Where’s your nonprofit at right now?Partly based on Beth Kanter’s Social Media Strategy Blocks (http://bethkanter.org/ | Twitter: @kanter)
  • Growth Stage: SIT•Awareness•Taking Notice•Acknowledge the Need•Tentative Attempts
  • Growth Stage: CRAWL•Start 1 - 2 accounts•Ad Hoc Updates•No ownership•1-2 people organisationawareness•Broadcasting Mode
  • Growth Stage: WALK•Support from top level•Staffing allocation(part-time/full-time)•Updates more often, noschedule•Start @replies, etc•Creation of originalcontent
  • Growth Stage: RUN•Managed by full-timestaff•Scheduled and plannedupdates•Organisation-wideawareness•Engagement with RTs,hashtags, etc•Regular original content•Multimedia use•Basic analytics
  • Growth Stage: FLY•Organisation-wide use•Facilitation•Strong communityengagement•Co-creation of contentwith community members•Community ownership•Effective use ofadditional tools(analytics, etc)
  • Social Media Practice ofNonprofits in Australia:Case Studies and Samples
  • Engage with Stakeholders Recruitvolunteers Fundraising Campaign
  • Feedback, Promotions, Comments, Likes... http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western- Sydney/469351070787 http://www.facebook.com/pages/The-Parents-Jury/ 111753535541539
  • Ask Response
  • Summary• What’s your nonprofit’s social media strategy?• How do you plan, execute, and measure?• Which growth stage is your nonprofit at right now? How are you going to the next stage?
  • Twitter: @ConnectingUpFacebook: http://www.facebook.com/connectingupWebsite: http://connectingup.org/ Twitter: @DonorTec Facebook: http://www.facebook.com/pages/DonorTec/ 185503456986 Website: http://donortec.org/
  • Credits• Photos via Photoxpress.com and under copyright by respective photographers.• Thanks to respective organisations for samples/studies.