Create, Curate, and Connect Online: Content and Community in the Social Web at #CU12

Create, Curate and Connect OnlineContent and Community in the Social WebShai Coggins (@shaicoggins)Manager, Content & Community Connecting Up, Inc

Message Relay

Message Relay• Group into 8-10 and form a circle. Say hello!

Message Relay• Group into 8-10 and form a circle. Say hello!• Find a message that you like least and pass the rest on.

Message Relay• Group into 8-10 and form a circle. Say hello!• Find a message that you like least and pass the rest on.• Whats the final message left in the group?

Whats the fuss all about?

Whats the fuss all about?Education and empowerment

Whats the fuss all about?Education and empowerment Thought leadership

Whats the fuss all about?Education and empowerment Thought leadership Communications tool

Whats the fuss all about?Education and empowerment Thought leadership Communications tool Community engagement

Whats the fuss all about?Education and empowerment Thought leadership Communications tool Community engagement Documentation

83%Websites 42%Facebook74% Digital Still & Video Cameras

Content Strategy:Not Just for Big Orgs CONTENT

What should be part of acontent strategy? CONTENT

What should be part of acontent strategy? CONTENTBackground

What should be part of acontent strategy? CONTENTBackground Audience

What should be part of acontent strategy? CONTENTBackground Audience Goals /Objectives

What should be part of acontent strategy? CONTENTBackground Management Audience Goals /Objectives

What should be part of acontent strategy? CONTENTBackground Management Resources Audience (Staff, Budget) Goals /Objectives

What should be part of acontent strategy? CONTENTBackground Management Resources Audience (Staff, Budget) Goals / PoliciesObjectives

What should be part of acontent strategy? CONTENTBackground Management Resources Audience (Staff, Budget) Goals / PoliciesObjectives Maintenance

What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Audience (Staff, Budget) Goals / PoliciesObjectives Maintenance

What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Online / Face- Audience (Staff, Budget) to-Face Goals / PoliciesObjectives Maintenance

What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Online / Face- Audience (Staff, Budget) to-Face Goals / Content PoliciesObjectives Management System (CMS) Maintenance

What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Online / Face- Audience (Staff, Budget) to-Face Goals / Content PoliciesObjectives Management System (CMS) Maintenance Tools

What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Audience (Staff, Budget) to-Face Goals / Content PoliciesObjectives Management System (CMS) Maintenance Tools

What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content PoliciesObjectives Management System (CMS) Maintenance Tools

What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Tools

What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools

What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content

What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content

What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience Audit (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content

What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience Audit (Staff, Budget) to-Face Allocation Goals / Content Themes / Policies MetricsObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content

What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience Audit (Staff, Budget) to-Face Allocation Goals / Content Themes / Policies MetricsObjectives Management Topics System (CMS) Return on Maintenance Sources Tools Investment (ROI) Types of Content

Types of Content and ToolsBlogs and Photo Social Videos Slide decks Infographics Web Sharing platforms Blogger /WordPress Google YouTube Flickr Slide Rocket Facebook (Free or Charts hosted) Tumblr(Microblogs Animoto Instagram Slideshare Twitter Piktochart or sites) Drupal Vimeo Pinterest Prezi LinkedIn Infogr.am (CMS)

More tools to consider...• Creation and Delivery: HootSuite, Crowdbooster, mobile apps• Curation: Storify, scoop.it• Metrics: Google Analytics, Crowdbooster, Facebook Insights

Content: Making it great! Great Content

Content: Making it great! Great Content Useful

Content: Making it great! Great Content Useful Unique

Content: Making it great! Educational Great Content Useful Unique

Content: Making it great! Entertaining Educational Great Content Useful Unique

Content: Making it great! Entertaining Educational Fresh Great Content Useful Unique

Content: Making it great! Entertaining Educational Fresh Great Content Useful Unique Engaging

Content: Making it great! Entertaining Educational Fresh Great Content Useful Unique Engaging Newsworthy

Producing good content means... involving your community!

Producing good content means... involving your community! Find and follow smart people and interesting organisations

Producing good content means... involving your community! Find and follow smart people and Read great interesting content! organisations

Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations

Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations Ask good questions

Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations Ask good Listen and share questions

Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations Ask good Request for Listen and share questions contributions

Content Creation & Curation:Practical Tips

Content Creation & Curation:Practical Tips• Make it web-friendly

Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings

Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia

Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia• Solve a problem

Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia• Solve a problem• Discover something new

Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia• Solve a problem• Discover something new• Appeal to the senses

More to come... • Ben Teoh •Q & A

Create, Curate, and Connect Online: Content and Community in the Social Web at #CU12

by Shai Coggins on May 03, 2012

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Create, Curate, and Connect Online: Content and Community in the Social Web at #CU12 Presentation Transcript