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Content strategy: TSG webinar
 

Content strategy: TSG webinar

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Slide deck for a "closed" webinar on content strategy for TechSoup Global content group.

Slide deck for a "closed" webinar on content strategy for TechSoup Global content group.

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    Content strategy: TSG webinar Content strategy: TSG webinar Presentation Transcript

    • Content Strategy
      • A look in to Connecting Up's approach
      Presented by: Shai Coggins Manager, Communications & Web Content Connecting Up - http://connectingup.org/
    • Main Areas
      • Purpose
      • Content Goals
      • Tasks
      • Time and Work Load
    • Content Goals
      • Existing content - Types, aims, source, frequency
      • New content types (based on revamp)
      • Social media platforms - Rationale, Schedule, Approach
      • E-newsletters
      • Not in strategy (yet): Webinars
    • Tasks
      • Content audit
      • Gap analysis / recommendations
      • Content documentations
      • Content maintenance
    • Key area: Resource allocation Resource allocation
      • Time, budget, staffing
    • How we got here
      • Organisational goals - where we are, where we want to be... How?
      • Audit / stocktake - What's there... What's working/not working... What's missing?
      • Research - How are others doing it? Stats... Opening to community...
    • Some key metrics for content
      • Meeting organisational objectives
      • Website traffic
      • Social media metrics
      • Community involvement
      • Other statistics - conference delegates, competition / project participation (CTK, surveys, etc)
    • Questions?
      • [email_address]
      • Twitter/Skype: @shaicoggins
    • General Questions for Discussion
      • How do you measure the effectiveness of your content?
      • How do you engage with content contributors outside the organisation? (Event speakers, guest bloggers, etc.) How would you like to use them better?
      • What do you need help with, that someone on this call could help you with?