Communication Tools: New and Tried & True Media
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Communication Tools: New and Tried & True Media

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Transcript

  • 1. Communication Tools: Tried and True + New MediaAuSAE Leadership Presentation by Shai Coggins Manager, Communications & Web ContentSymposium Connecting Up - http://connectingup.org/
  • 2. Programs andservices fornonprofitsDonorTec,MatchIT,NationalDirectory,ConferenceTwitter:
  • 3. Communications Insights
  • 4. Tried and TrueSnail mailWord of mouthPrint publicationsTelephoneTelevisionRadio
  • 5. New MediaE-newsletters and emailsSocial networksWebsites and blogsSMS / MobileVideos and slideshowsPodcasts
  • 6. Traditional media is just like new media, digitised.
  • 7. Insight 1: Its all Good! Tried and True New Media Reaching more people, quicker +Great for reaching non-techies targeted Inexpensive, but needs clearer More expensive and time lag guidelines Tracking challenges May be tracked and measured Directive Community orientated
  • 8. Mixing It Up!Tried and True: Printcollateral (bookmark)New Media: QR code -linking to mobile page withinvitation to connect withsocial platforms
  • 9. Insight 2: Whats The Strategy?Map out a CommunicationsPlan/StrategyHow do we know we gotthere?Take the team on thejourney
  • 10. Insight 3:Take it to the community! TweetChats Connecting Up Groups MatchIT
  • 11. #npau TweetChatWednesdays fortnightly, 3:30 pm AEST Next one: 21 September 2011
  • 12. Connect with me! Twitter: @shaicogginsEmail: SC@connectingup.org