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Associations & Social Media

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This is the slide deck for the Associations & Social Media talk I gave to members of the Associations Forum in Adelaide, SA. October 2011.

This is the slide deck for the Associations & Social Media talk I gave to members of the Associations Forum in Adelaide, SA. October 2011.

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  • Planning Institute Australia\nhttp://www.planning.org.au/\n\nGood:\n1) Variety of platforms - Twitter, Facebook, LinkedIn\n2) Shared on website\n3) Good, active community on LinkedIn\n4) Posted socmed guidelines for community (not necessarily agree on everything ;-))\n\nNeeds Improvement\n1) Improve engagement - need to follow more on Twitter, Reply, lists, etc\n2) Go to info on Facebook - need better splash page or wall (if active), Wall is nt engaging, no different info \n\n\n\n
  • Australian Medical Association\nhttp://ama.com.au/\n\nGood:\n1) Twitter stream available\n2) use of media - audio & video (YouTube)\n3) President's blog & Twitter - updated, branded with role, not individual \n\nNeeds Improvement:\n1) Better way to integrate socmed \n2) Engagement on Twitter \n3) Not related - better URLs\n
  • AFL Players Association\nhttp://www.aflpa.com.au/\n\nGood:\n1) Using a variety of socmed platforms - Twitter, Facebook, YouTube, blog --- well integrated in website \n2) Engaging accounts, updated regularly --- different platforms seem to offer something different\n3) Splash page on Facebook \n4) Made it easy to follow, share\n\nNeeds Improvement:\nHard to find any! :-)\n1) Engagement on blog \n2) List of AFL Players who may have Twitter account that audience wants to follow\n
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  • Transcript

    • 1. Associations & Social Media Creating brilliant engagement and content for your members in the digital age Co nn ectin g Up, Inc}Sh ai Co gg in s {Man ager, Co ntent & Co mmun ity,Fo llo w : @s ha ic og gi ns + @C on ne ctin gUp
    • 2. Associations Forum: Social Media StatisticsDedicated staff for social media? Social media policy? Yes Yes 31% 38% No 62% No 69%Source: Associations (Sep 2011)
    • 3. Associations Forum: Social Media Statistics Yes No Facebook 53% 47% Twitter 47% 53% Forums 35% 66% Blogs 32% 68%LinkedIn Groups 37% 63% Ning 3% 97%Closed platform 13% 87%
    • 4. Social Media Growth Stages 2C? DEFGH GFH0 EIJ KHL !"#$%&(")*+,-.*$/0"-$*#1)2,34"%5*+4"2$#"$*6&.%,37)8/9:;<<(*$/7"-$*#=,#6<>?@49*#;A7"-$*#B
    • 5. Social Media Strategy !"#$% ,(#-*.(% /% &()*+(% 0$#"1-(%
    • 6. Top Tip: ASK AWAY!What and who areyou using it for?How will you manageit?What does successlook like?
    • 7. PLATFORM + PURPOSE Listening Engaging & Connecting• Follow searches, trends, people, and •Communicate with stakeholders topics of interest (#npau #socent •Rich media experience #philanthropy…) •What are others saying about you? Sharing •Tell others about you •News and relevant information
    • 8. YOUR AUDIENCE = Who? Where?Video source: Box Hill TAFE - http://www.youtube.com/watch?v=r7Oh9TIpzhY
    • 9. Social Media Use in Australia September 2011 (based on Unique Australian Views) Facebook YouTube Blogspot 10.6M+ 9.9M 4.6M WordPress.com LinkedIn Twitter 2M 1.6M 1.6M Flickr Tumblr MySpace 1.3M 1M 930,000 Google Plus StumbleUpon Digg/Reddit 622K+ 150K 100KSource: SocialMediaNews.com.au
    • 10. TALKING POINTS:What do they want to know? TOPICS - How do you know what they want to know? SOURCES - How do you find the right places to source information?
    • 11. TARGETS:What does success look like? Analytics - Measurement: Quantitative and Qualitative More / Better = Is it serving your needs?
    • 12. Associations in Social MediaBest practice case studies
    • 13. Social Media ScoreGive your organisation points in the score sheet...
    • 14. Planning Institute Australia
    • 15. Australian Medical Association
    • 16. AFL Players Association
    • 17. Top TakeawaysHow do you make things happen?
    • 18. Ha ve apexe the lan, cut nme e an asu d re!
    • 19. Ha ve apexe the lan, cut nme e an asu d re! Integra social m te edia with ov erall comms .
    • 20. Ha ve ap exe the lan, cut n me e an asu d re! age, are , eng n, sh nnect.Liste nd co Integra a social m te edia with ov erall comms .
    • 21. Ha ve ap exe the lan, cut n me e an asu d re! Cr eate age, ing talk s. are , eng oint n, sh nnect. pListe nd co Integra a social m te edia with ov erall comms .
    • 22. Ha ve ap exe the lan, cut n me e an asu d re! Cr eate age, ing talk s. are , eng oint n, sh nnect. p Liste nd co Integra a social m te edia your space! with ov erallOwn comms .
    • 23. Questions?@shaicoggins | sc@connectingup.org