APAC Tech4Good Summit 2011

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This is the slide deck from my presentation at APAC Tech4Good Summit '11, which was held in Colombo, Sri Lanka last May 2011.

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APAC Tech4Good Summit 2011

  1. 1. Growing Social Media for Social Good in the APAC Region Tech4Good Asia Pacific Summit May 2011 #APACtech4good Colombo, Sri Lanka Presentation by: Shai Coggins Manager, Communications & Web Content Twitter: @shaicoggins
  2. 2. Programs and Services DonorTec National Directory SAcommunity MatchIT Conference, Website, SocMed, NetSquared
  3. 4. <ul><li>IS SOCIAL MEDIA RELEVANT? </li></ul>
  4. 7. Social Media Use in Asia Pacific (2010) Watch on YouTube: http://www.youtube.com/watch?v=KHqnMxltYoE
  5. 8. <ul><li>IS SOCIAL MEDIA RELEVANT? </li></ul>
  6. 9. Word of Mouth = Social Networking
  7. 11. Social Media Growth Stages Partly based on Beth Kanter’s Social Media Strategy Blocks ( http://bethkanter.org / | Twitter: @kanter) SIT CRAWL WALK RUN FLY
  8. 12. Growth Stage: SIT <ul><li>Awareness / Taking Notice </li></ul><ul><li>Acknowledge the Need </li></ul><ul><li>Tentative Attempts </li></ul>
  9. 13. Growth Stage: CRAWL <ul><li>Start 1 - 2 accounts </li></ul><ul><li>Ad Hoc Updates </li></ul><ul><li>No ownership </li></ul><ul><li>1-2 people organisation awareness </li></ul><ul><li>Broadcasting Mode </li></ul>
  10. 14. Growth Stage: WALK <ul><li>Support from top level </li></ul><ul><li>Staffing allocation (part-time/full-time) </li></ul><ul><li>Updates more often, no schedule </li></ul><ul><li>Start @replies, etc </li></ul><ul><li>Creation of original content </li></ul>
  11. 15. Growth Stage: RUN <ul><li>Managed by full-time staff </li></ul><ul><li>Scheduled and planned updates </li></ul><ul><li>Organisation-wide awareness </li></ul><ul><li>Engagement with RTs, hashtags, etc </li></ul><ul><li>Regular original content </li></ul><ul><li>Multimedia use </li></ul><ul><li>Basic analytics </li></ul>
  12. 16. Growth Stage: FLY <ul><li>Organisation-wide use </li></ul><ul><li>Facilitation </li></ul><ul><li>Strong community engagement </li></ul><ul><li>Co-creation of content with community members </li></ul><ul><li>Community ownership </li></ul><ul><li>Effective use of additional tools (analytics, etc) </li></ul>
  13. 17. Which stage are you at right now? SIT CRAWL WALK RUN FLY Social Media Growth Stages
  14. 18. Social Media Strategy
  15. 19. Growth Tips: PLAN <ul><li>Identify your social media goals - awareness, fundraising, community engagement, etc. </li></ul><ul><li>Allocate appropriate resources. </li></ul><ul><li>Create a content/social media strategy. </li></ul>
  16. 20. Growth Tips: EXECUTE <ul><li>Choose a platform and learn it well. Make sure you go where your stakeholders hang out. </li></ul><ul><li>Engage, not broadcast! (Remember 555+ rule) </li></ul><ul><li>Include community and original content. </li></ul>
  17. 21. Growth Tips: MEASURE & ANALYSE <ul><li>Know what you need to measure – both quantitative and qualitative data. </li></ul><ul><li>Use the right tools at the right time – Excel spreadsheets, TwentyFeet, PostRank, HootSuite, Twitalyzer, etc. </li></ul><ul><li>Make LISTENING a part of your strategy! </li></ul>
  18. 23. Recruit volunteers Engage with Stakeholders Fundraising Campaign
  19. 24. Feedback, Promotions, Comments, Likes... http://www.facebook.com/pages/The-Parents-Jury/111753535541539 http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-Sydney/469351070787
  20. 25. © Luke Bowering. Used with permission from the artist.
  21. 27. Twitter: @ConnectingUp Facebook: http://www.facebook.com/connectingup Website: http://connectingup.org / Twitter: @DonorTec Facebook: http://www.facebook.com/pages/DonorTec/185503456986 Website: http://donortec.org /
  22. 28. Thank You!

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