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Communicating in-2-minutes

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Transcript

  • 1. COMMUNICATINGIN 2 MINUTES
  • 2. COMMUNICATINGIN 2 MINUTES
  • 3. COMMUNICATING IN 2 MINUTES David Moore Sebastianna SkaliskySenior Web Communication Developer Web Communication Designer
  • 4. COMMUNICATING IN 2 MINUTES Moore & sskaliskA New Crime drama coming this fall to FX
  • 5. A New Crime drama coming this fall to FX
  • 6. CONTENTFIRST
  • 7. Designers may no longer control the visual experience. Jeffrey Zeldman - 2012 Web Standards Pioneer
  • 8. Designers may no longer control the visual experience. (And maybe we never did.) Jeffrey Zeldman - 2012 Web Standards Pioneer
  • 9. How long will users stay on a Web page before leaving? NOT LONG
  • 10. How long will users stay on a Web page before leaving?2012: 806,074 approx. 1-10 seconds
  • 11. RIGHT
  • 12. RIGHT User
  • 13. RIGHT
  • 14. RIGHT Content
  • 15. RIGHT
  • 16. RIGHT Time
  • 17. By 2015 more U.S. Internet users will accessthe Internet through mobile devices thanthrough PCs or other wireline devices. http://www.idc.com/getdoc.jsp?containerId=prUS23028711
  • 18. Losing 80% of your screen space forces youto focus...You need to know what mattersmost. Luke Wroblewski - 2010 http://www.lukew.com/ff/entry.asp?1117
  • 19. START NOW
  • 20. START NOW
  • 21. START NOWPut Your Content First.
  • 22. START NOWPut Your Content First. Audit Your Content.
  • 23. START NOW Put Your Content First. Audit Your Content.Regularly Review Content.
  • 24. If you had 2 minutes*TO COMMUNICATE what would you say?*12 times longer than 58.61% of visitors spend on pages at haverford.edu