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Event management

Event management

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  • 1. 02/03/09 Renaissance West Bengal
  • 2. Introducing The Team Members <ul><li>Kadambari - Market Research &Budgeting </li></ul><ul><li>Bhavna - Marketing & Sponsorship </li></ul><ul><li>Vidhi & Somya - Execution / co- ordination/ Logistics planning & security </li></ul><ul><li>Pallavi - Creative </li></ul><ul><li>Neha - Post evaluation </li></ul>02/03/09 Renaissance West Bengal
  • 3. West Bengal An Overview 02/03/09 Renaissance West Bengal
  • 4. Economical Overview & Prevailing Industries <ul><li>Iron & Steel </li></ul><ul><li>Engineering </li></ul><ul><li>Leather & Leather Products </li></ul><ul><li>Agro Industries </li></ul><ul><li>IT & IT Enabled Services </li></ul><ul><li>Gems & Jewellery </li></ul><ul><li>Petrochemicals and </li></ul><ul><li>Downstream Industries </li></ul><ul><li>Tourism </li></ul><ul><li>Bio-technology </li></ul><ul><li>Basic Drugs and Pharmaceuticals </li></ul><ul><li>Textiles </li></ul><ul><li>Automobile and Auto components </li></ul><ul><li>Real Estate </li></ul><ul><li>Mines and Minerals </li></ul>02/03/09 Renaissance West Bengal
  • 5. Investment Scenario <ul><li>Total Investments : 2515.58 Crores as </li></ul><ul><li>off 2005 (across Industries) </li></ul><ul><li>Cumulative FDI flows into West Bengal from 2000 to 2007 amounted to INR 1,587cr </li></ul><ul><li>Major Industrial Areas: Haldia Kolkata Asansol Durgapur Region Kharagpur </li></ul><ul><li>Singur Issue </li></ul>02/03/09 Renaissance West Bengal
  • 6. Why an Investment Summit ? Our Objective Our Focus Industries: - Iron & Steel - Chemical - Petroleum & Petrochemicals - Agro Based : Tea & Jute - Leather 02/03/09 Renaissance West Bengal
  • 7. 02/03/09 Sponsors Partner Country Japan Hospitality Partner Travel Partner Media Partners Government of West Bengal Knowledge Partner Partner Organizations
  • 8. Marketing <ul><li>Ads. On LCD TV </li></ul><ul><li>Balaji Steels </li></ul><ul><li>BPCL </li></ul><ul><li>Haldi petrochemicals </li></ul><ul><li>SAIL (Steel authority of India) </li></ul><ul><li>West Bengal industries Key player </li></ul><ul><li>Ad. On Badges </li></ul><ul><li>Wipro </li></ul><ul><li>On Delegates kits </li></ul><ul><li>Reliance Industries </li></ul><ul><li>Infosys </li></ul><ul><li>Ad. on Parking stickers </li></ul><ul><li>CEAT </li></ul><ul><li>Liquor </li></ul><ul><li>Diageo </li></ul><ul><li>Refreshments </li></ul><ul><li>Bisleri </li></ul><ul><li>Haldirams/Lays </li></ul><ul><li>Royals dry fruits </li></ul><ul><li>Cadbury </li></ul><ul><li>Freshones tissues </li></ul><ul><li>Tropicana </li></ul><ul><li>Exhibitors Directory </li></ul><ul><li>Containing 20 advertisement </li></ul>02/03/09 Renaissance West Bengal
  • 9. Website Design 02/03/09 Renaissance West Bengal Register Login ID : Password :
  • 10. <ul><li>Invite: </li></ul>02/03/09 Renaissance West Bengal
  • 11. Event Walk-thru 02/03/09 Renaissance West Bengal
  • 12. Day 1 21 th dec 2009 02/03/09 Renaissance West Bengal
  • 13. Welcome at the Airport <ul><li>Guests welcomed at the airport arrival lounge </li></ul><ul><li>Through a ‘RWB’ at the baggage claim area in the airports </li></ul><ul><ul><li>Both domestic arrival and international arrival </li></ul></ul>02/03/09 Renaissance West Bengal
  • 14. Welcome at the Airport <ul><li>The counter would be manned by </li></ul><ul><ul><li>One male attendant + One female attendant </li></ul></ul><ul><ul><li>Dressed formally for the occasion </li></ul></ul><ul><ul><li>They would be assisted by four male escorts </li></ul></ul><ul><ul><li>Both the airports would have one unit </li></ul></ul><ul><li>The attendants would welcome the delegates </li></ul><ul><li>Confirm the arrival of the delegates by marking on the arrival manifest </li></ul><ul><li>Put the delegate name stickers on the luggage </li></ul><ul><li>And hand them over to the escorts waiting outside the arrival lounge </li></ul><ul><li>The escorts in turn would allocate the delegates to the respective drivers with RWB badges, who would seat them in the cars </li></ul>02/03/09 Renaissance West Bengal
  • 15. In the Cars <ul><li>Each guest would be handed over a ‘Welcome Hamper’ containing </li></ul><ul><ul><li>Fresh ones wet tissue </li></ul></ul><ul><ul><li>Cashew nuts: 100gms </li></ul></ul><ul><ul><li>A tetra pack soft/fruit drink </li></ul></ul><ul><ul><li>A bottle of water </li></ul></ul><ul><ul><li>Wrapped chocolates </li></ul></ul><ul><ul><li>And a handy event agenda/schedule </li></ul></ul>02/03/09 Renaissance West Bengal
  • 16. Branding on the way to the venue 02/03/09 Renaissance West Bengal
  • 17. At the Hotel 02/03/09 Renaissance West Bengal
  • 18. Welcome Branding 02/03/09 Renaissance West Bengal
  • 19. 02/03/09 Renaissance West Bengal
  • 20. 02/03/09 Renaissance West Bengal
  • 21. 02/03/09 Renaissance West Bengal
  • 22. 02/03/09 Renaissance West Bengal AGENDA
  • 23. 02/03/09 Renaissance West Bengal
  • 24. At the Hotel Entrance <ul><li>Hotel hosts/hostesses would welcome the guests at the lobby… </li></ul><ul><li>Thereon the delegates would be directed to the RWB lounge for further registration purpose </li></ul><ul><li>Brand panels and sign boards would direct the delegates to the lounge </li></ul><ul><li>The delegate’s luggage would be retained at the entrance </li></ul><ul><li>Based on the name stickers, the luggage would be delivered to their respective rooms </li></ul>02/03/09 Renaissance West Bengal
  • 25. Lobby Branding 02/03/09 Renaissance West Bengal
  • 26. 02/03/09 Renaissance West Bengal
  • 27. 02/03/09 Renaissance West Bengal
  • 28. 02/03/09 Renaissance West Bengal
  • 29. At the Lounge <ul><li>A specially created zone with lounge and casual seating </li></ul><ul><li>And a registration/help desk </li></ul><ul><li>Manned by 3 hostesses & 1 host dressed in smart formals </li></ul><ul><li>Delegates would be welcomed here </li></ul><ul><ul><li>Garlanding </li></ul></ul><ul><ul><li>Offering them Chilled Coconut Water </li></ul></ul><ul><ul><li>Tea & Coffee </li></ul></ul><ul><li>They would then be registered into the summit </li></ul><ul><li>And a welcome letter with the room key would be handed over to them </li></ul>02/03/09 Renaissance West Bengal
  • 30. At the Lounge <ul><li>The lounge would have the following elements too </li></ul><ul><ul><li>A plasma showcasing West Bengal & its industrial growth over a period of time as well as the logo of the sponsors </li></ul></ul><ul><ul><li>West Bengal Corporate Information Library displaying brochures of all the group companies </li></ul></ul><ul><li>The delegates would thereon be taken to their rooms by hotel bell boys </li></ul>02/03/09 Renaissance West Bengal
  • 31. In the Rooms <ul><li>A personalized welcome tent card </li></ul><ul><li>Brand colored flowers in the rooms </li></ul><ul><li>Brand colored (blue, red & orange) runners on the bed </li></ul><ul><li>A tent card with the West Bengal information channel & other amenities information </li></ul><ul><li>Welcome kits would be kept in the rooms </li></ul><ul><ul><li>Delegate badge </li></ul></ul><ul><ul><li>Delegates Information </li></ul></ul><ul><ul><li>Exhibition information </li></ul></ul><ul><ul><li>Exhibiters info. </li></ul></ul><ul><ul><li>Event agenda </li></ul></ul><ul><ul><li>Speakers information </li></ul></ul><ul><ul><li>Industries targeting info. </li></ul></ul><ul><li>The television in the room would have one channel dedicated to </li></ul><ul><li>RWB </li></ul><ul><li>The channel would display a welcome message and day wise event agenda </li></ul>02/03/09 Renaissance West Bengal
  • 32. Networking Dinner – BQT LAWN <ul><li>Guests would be given a reminder call at 6pm, informing them about the dinner & pick up schedule </li></ul><ul><li>The guests would be taken by the hotel ‘baggies’ and vehicles to the venue </li></ul><ul><li>Venue: BQT Lawns </li></ul><ul><li>Decked up with drapes and streamer lights </li></ul><ul><li>Mood lighting on trees to create a warm ambience </li></ul><ul><li>Candles on stands as table tops… </li></ul><ul><li>And an 3-piece band playing smooth instrumental music! </li></ul><ul><li>Welcomed by 2 hostesses in Black Gowns </li></ul><ul><li>And the event team in formal dinner attire… </li></ul>02/03/09 Renaissance West Bengal
  • 33. 02/03/09 Renaissance West Bengal
  • 34. Welcome Speech <ul><li>The organizers would welcome the delegates </li></ul><ul><li>There would also be a small welcome speech by the Industry Secretary Sabyasachi Sen discussing about the opportunities & what exactly they are looking forward to see in the upcoming 3 days event </li></ul>02/03/09 Renaissance West Bengal
  • 35. Day 2 Good Morning! 22 st dec, 2009 02/03/09 Renaissance West Bengal
  • 36. The Renaissance West Bengal News! <ul><li>The trade newspapers Show Daily being delivered to the rooms </li></ul><ul><li>It would also have a agenda for the day as part of it </li></ul><ul><li>This would be a common feature for all the 3 days </li></ul><ul><li>It would also be covering all the news during the event & various interviews </li></ul>02/03/09 Renaissance West Bengal
  • 37. Breakfast <ul><li>Venue: Crystal Room </li></ul><ul><li>Setting </li></ul><ul><ul><li>Brand colored flower arrangements on tables </li></ul></ul><ul><ul><li>With panels having “Good Morning” messages </li></ul></ul><ul><ul><ul><li>Every Sunrise gives us one more day to do our best. So do the Best… Good Morning! </li></ul></ul></ul><ul><ul><li>A panel depicting day agenda </li></ul></ul><ul><ul><li>And a panel announcing the “Exclusive RWB Breakfast Zone” will be put up outside </li></ul></ul><ul><ul><li>With waiters wearing RWB t-shirts </li></ul></ul><ul><ul><li>And welcomed by the event team </li></ul></ul><ul><li>At 9:00 am the guests would be requested to move on to the next venue for the photo-shoot session </li></ul>02/03/09 Renaissance West Bengal
  • 38. 02/03/09 Renaissance West Bengal
  • 39. Photo Shoot 02/03/09 Renaissance West Bengal
  • 40. Venue: Mandarin 02/03/09 Renaissance West Bengal
  • 41. Departure of the conferences & exhibition <ul><li>Hotel cars will be arranged to drop the delegates to </li></ul><ul><li>Venue: Ice Skating Rink </li></ul><ul><li>Arrival time: 11:00 am </li></ul><ul><li>Special units will be made to accommodate around a 200 to 250 people in each conference </li></ul><ul><li>On arrival at the venue the delegates depart for their respective conferences </li></ul><ul><li>Formally dressed hostesses will be present at the entrance of the venue & will lead the delegates to their respective conferences </li></ul>02/03/09 Renaissance West Bengal
  • 42. Departure for respective conferences <ul><li>Conferences begin at : 11:30 am </li></ul><ul><li>Key Players for the conference: </li></ul><ul><li>Iron & steel </li></ul><ul><ul><li>Mr. Aditya Jajodia Chairman and Managing Director of Jai Balaji </li></ul></ul><ul><ul><li>Mr. Shyam Bahadur Singh Independent Director </li></ul></ul><ul><ul><li>Steel Authority of India Ltd. </li></ul></ul><ul><ul><li>Ramsarup Lohh Udyog Ltd. </li></ul></ul><ul><ul><li>Shyam Steel Industries Ltd. </li></ul></ul><ul><li>Petroleum & Petro Chemicals </li></ul><ul><ul><li>Mr. Sarthak Behuria </li></ul></ul><ul><ul><li>Chairman Indian Oil </li></ul></ul><ul><ul><li>Haldia Petrochemicals Ltd. </li></ul></ul><ul><ul><li>Cals Refineries Ltd. </li></ul></ul><ul><li>Chemicals </li></ul><ul><ul><li>Mr. Tokio Niikuni </li></ul></ul><ul><ul><li>Managing Executive Officer and Chief Operating Officer of Mitsubishi Chemical Corporation PTA, </li></ul></ul>02/03/09 Renaissance West Bengal
  • 43. Stage and Backdrop Plasma TVs
  • 44. 02/03/09 Renaissance West Bengal
  • 45. 02/03/09 Renaissance West Bengal The presentation will then be followed by a panel discussion where the media can ask the panel questions
  • 46. MEDIA BACKDROP 02/03/09 Renaissance West Bengal 1 on 1 session exclusively covered by CNBC
  • 47. Lunch <ul><li>Venue: Exhibition VIP Lunch Corner </li></ul><ul><li>Time: 2:00 pm onwards </li></ul><ul><li>1 panel put up outside to announce the exclusive lunch </li></ul><ul><li>1 panel displaying the day agenda </li></ul>02/03/09 Renaissance West Bengal
  • 48. Exhibition 02/03/09 Renaissance West Bengal
  • 49. Exhibition <ul><li>Sellable space- 700 sq m at Rs 10,000 per sq m (total revenue Rs 70,00,000) </li></ul><ul><li>Folder for the event and a Marketing team to sell space </li></ul><ul><li>No. of stalls </li></ul><ul><li>The rates include the shell scheme (I will get this in the cd along with the floor plan) </li></ul><ul><li>Show Catalogue </li></ul><ul><li>Exhibitors badges </li></ul><ul><li>Ads in the Catalogue (Income) </li></ul><ul><li>Visitors badges </li></ul><ul><li>Marketing of the event to attract the trade visitors </li></ul><ul><li>Exhibitors will be the industry specific people (Trade Event) </li></ul><ul><li>Hiring Contractor for stalls </li></ul><ul><li>VIPs Passes </li></ul><ul><li>Networking dinner on the final day for the visitors </li></ul><ul><li>Volunteers for the exhibition (Max 4) </li></ul><ul><li>Sending a Thank u letter for the support to all of them as post event evaluation </li></ul>02/03/09 Renaissance West Bengal
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  • 52. 02/03/09 Renaissance West Bengal
  • 53. Networking Dinner 2 <ul><li>A reminder call given to the delegates at 6:30pm announcing the time for the pick-up schedule to return back to the venue </li></ul><ul><li>At the venue (Taj Bengal) </li></ul><ul><li>Guests transported by baggies and vehicles within the venue </li></ul><ul><li>Venue: Crystal Room </li></ul><ul><li>Time: 7:30 pm </li></ul><ul><li>Stage, a classy set and décor make up the setting </li></ul><ul><li>Instrumental music being played when guests walk in </li></ul><ul><li>Welcomed and assisted by the event team & hostesses </li></ul><ul><li>Silver spoon service arranged by the hotel </li></ul>02/03/09 Renaissance West Bengal
  • 54. 02/03/09 Renaissance West Bengal
  • 55. Day 3 23 st dec,2009 02/03/09 Renaissance West Bengal
  • 56. <ul><li>*It would be held in the same format as day 2 </li></ul><ul><li>Key players for the conferences for day 3 will be: </li></ul><ul><li>Textile & Jute </li></ul><ul><ul><li>Ganges Jute Pvt. Ltd. </li></ul></ul><ul><ul><li>Korp Gems India Pvt. Ltd. </li></ul></ul><ul><ul><li>GIS Cotton Mill Ltd. </li></ul></ul><ul><ul><li>Howrah Mills Co. Ltd. </li></ul></ul><ul><ul><li>Four Star International Ltd. </li></ul></ul><ul><li>Leather </li></ul><ul><ul><li>Khadim Group </li></ul></ul><ul><ul><li>Bata India Ltd </li></ul></ul><ul><li>Tourism </li></ul><ul><ul><li>West bengal tourism corporation </li></ul></ul><ul><li>Argo based Industries </li></ul><ul><li>Tea </li></ul><ul><ul><li>Tata Tea </li></ul></ul><ul><ul><li>Goodricke Group Ltd. </li></ul></ul>02/03/09 Renaissance West Bengal
  • 57. Closing Ceremony Dinner <ul><li>A reminder call given to the guests at 6:30pm announcing the event and pick-up schedule </li></ul><ul><li>Guests & media would be transported by baggies and vehicles </li></ul><ul><li>Venue: BQT Lawns </li></ul><ul><li>Time: 7:30 pm </li></ul><ul><li>Stage, a classy set and décor make up the setting </li></ul><ul><li>Instrumental music being played when guests walk in </li></ul><ul><li>Welcomed and assisted by the event team & hostesses </li></ul>02/03/09 02/03/09 Renaissance West Bengal
  • 58. Stage & Set Area Demarcation Props Entrance Arch Lawns Layout for Dinner 3 02/03/09 Renaissance West Bengal
  • 59. 02/03/09 Renaissance West Bengal
  • 60. 02/03/09 Renaissance West Bengal
  • 61. 02/03/09 Renaissance West Bengal
  • 62. 02/03/09 Renaissance West Bengal
  • 63. Emcee <ul><li>Karishma Sharma </li></ul><ul><li>Beautiful, Elegant and an Able presenter </li></ul><ul><li>Excellent command over English </li></ul><ul><li>Have compared and presented over 40 shows in a span of 18 months </li></ul><ul><ul><li>JW Marriott </li></ul></ul><ul><ul><li>Moneygram International </li></ul></ul><ul><ul><li>DHL </li></ul></ul><ul><ul><li>Reliance Insurance </li></ul></ul><ul><ul><li>Sahara Star </li></ul></ul>Minoti 02/03/09 Renaissance West Bengal
  • 64. Evening Ending Ceremony <ul><li>Thank You note by the CM Mr. Buddhadeb Bhattacharjee </li></ul><ul><li>Opportunities that they see in future for WB </li></ul><ul><li>Global & government bodies give a short address for the opportunities they see in WB </li></ul><ul><li>All this is then followed by light entertainment as a closing ceremony </li></ul>02/03/09 Renaissance West Bengal
  • 65. Taste Of The Local Flavour <ul><li>CHHOU </li></ul><ul><li>Rava Dance </li></ul><ul><li>Manipuri Dance  </li></ul>02/03/09 Renaissance West Bengal
  • 66. Global Flavour <ul><li>Attakalari </li></ul><ul><ul><li>A classy contemporary performance by artists from India based on the combination of dance with the high energy martial arts forms from India and other countries </li></ul></ul>
  • 67. Day 4 24 th Dec 2009 02/03/09 Renaissance West Bengal
  • 68. Breakfast <ul><li>Media interaction over breakfast with the top executives of RWB </li></ul><ul><li>Venue: Portico </li></ul><ul><li>Setting </li></ul><ul><ul><li>Table top tent cards giving one line brief about the group companies </li></ul></ul><ul><ul><li>And a panel announcing the “Exclusive RWB Breakfast Zone” will be put up outside </li></ul></ul><ul><ul><li>With waiters wearing RWB t-shirts </li></ul></ul><ul><ul><li>And welcomed by the event team </li></ul></ul>02/03/09 Renaissance West Bengal
  • 69. 02/03/09 Renaissance West Bengal
  • 70. Farewell Timing: Post Lunch 02/03/09 Renaissance West Bengal
  • 71. Farewell <ul><li>As per the schedule of departure, guests would be seated in cars </li></ul><ul><li>And provided with snack boxes </li></ul><ul><li>A thank you message would be played in the car for the guests </li></ul><ul><li>And thank you panels would be put up on the drive way on the way out! </li></ul><ul><li>At the airport the guests would be assisted by the event team in getting into the check-in zone </li></ul>02/03/09 Renaissance West Bengal
  • 72. 02/03/09 Renaissance West Bengal
  • 73. Logistics & Security <ul><li>Web site registration </li></ul><ul><li>Lights , set up of stage & stalls , size of venue / ground, number of stalls, seating arrangements, food/ catering - buffet </li></ul><ul><li>Creating a contact database of probable invitees + setting up call center for RSVP calls </li></ul><ul><li>Sending out invites </li></ul><ul><li>Lay outing of venue </li></ul><ul><li>Security measures </li></ul><ul><li>Licenses </li></ul><ul><li>Hotel stay / car pick up drop offs for delegates </li></ul>02/03/09 Renaissance West Bengal
  • 74. Finance & Budgeting 02/03/09 Renaissance West Bengal
  • 75. Expense Budget Account Specifications Amount Branding & Media     Paper Printing Invitations, Brochures, agenda, media kits, badges, parking stickers, luggage stickers, exhibition booklets, visitor passes, Directory , etc. INR 10,00,000 Flex Printing Pull out banners, back drop printing, checkered pack drops, & other brand property creations INR 2,00,000 Designing & Creativity Artwork of All Advertise releases, brochure lay outing, and lay outing of all other branded material + Website Designing (agency)   INR 3,00,000 Media Plan Print Media : Full Page & Half Page Ads in Anand Bazaar Patrika, & TOI –Main Issue Nationwide , OOH Advertising @ Kolkata Airport, Hoardings from the Airport to the Hotel and at strategic Business Districts in the city INR 3,50,00,000  Media Kits & Gifting   Approx 100 Sets @ 500 each = INR 50,000 
  • 76. * Assumption : In spite the event spanning 4 days we assume that an delegate will stay on an average of 2 night and 3 days Account Specifications Amount Administrative & Other Working Expenses     Hotel Reservations (Inclusive of Breakfast) Stay of Invitees for 150 Delegates X INR 15,000 per night X 2 nights *   INR 45,00,000 Banquet Hall for Network Dinner 1200 Inc. of Taxes X 150 X 3 Dinners 1200 Inc of Taxes X 100 Press X 1 Dinner INR 6,60,000 Air Travel Expenses 50 International Delegates @ Rs. 30,000 /- + 100 National Delegates @ Rs. 12000 / 50 % INR 13,50,000 Car Rentals 4500 per day X 150 Delegates X 2 days   INR 13,50,000   Exhibition Center Venue Rent (Ice Skating Rink) INR Rs. 10,00,000 per day X 4 INR 40,00,000   Food & Beverages @ Exhibition Center 68 Stalls X 3 Lunch Coupons per Stall = 204 + 150 Delegates + 150 Local Guests = 504 Plates @ 550 Inc. Of Taxes   INR 2,77,200 Security Firm In charge of security of Local & Foreign Delegates, Security @ Venue of Summit &  Exhibition Centers   INR 50,00,000 Contractors Exhibition Center Stall Building, Rent of Material @ 10,000 per stall INR 6,80,000 Audio Visuals & Misc. Mikes, Projectors, Dias Set up, Consoles, Lighting , Speakers, Plasma Television Screens, photographers, videographers INR 9,00,000 
  • 77. Account Specifications Amount Personnel Expenses     5 Back End Executives In charge of sending out invites, attending to enquiry calls , and out bound & inbound RSVP calls @ 10,000 per month X 2 Months X 5 INR 1,00,000  5 Hostesses @ the Airport In charge of Receiving Guests, guiding them to their Cars waiting outside @ Rs. 2000 per day X 4 Days X 5 INR 40,000  20 Volunteers @ the Hotel In Charge of receiving the guests , guiding them through the program for the day, assuring smooth flow of events through the day @ Rs. 5000 per day X 4 Days X 20 INR 4,00,000  30 Volunteers @ ice Skating Rink Responsible to ensure smooth flow of events @ Rs. 5000 per day X 2 Days X 30 INR Rs, 3,00,00   INR 3,00,000 Cultural Performer Troop Total cost of Performance, and lodging & boarding for the Non Local Troop INR 2,00,000 Master of Ceremony on Final Day INR 15,000 Executive Team of Industry Heads brought together to conceive and manage the Investor’s Summit @ Rs. 50,000 per month Average X 18 Months X 5 Rs. 45,00,000 Misc. Administrative Expenses   Telephone, Postage, office expenses   INR 10,00,000
  • 78. Account Specifications Amount PR Agency Fees Retainership for  1 year = 6 months pre & post event @ Rs. 2,50,000 p m INR 30,00,000 Event Management Company   15 % of Total Expenses = 15 % of 1,09,57,200   INR 16,43,580 CII Fees INR 55,00,000 Licensing For conducting outdoor events , performances and other licenses INR 4,00,000 Total INR 7,07,22,200
  • 79. Income Projections Account Specifications Amount CNBC TV 18 (Media Partnership Royalty) INR 50,00,000 Registration for Seminars / Delegate Fees Expected foot falls Per day 1500 @ Rs. 500 X 2 Days + Registration for Seminar 5000 per session X 250 delegates X 7 Sessions INR 1,02,50,000 Sale of Exhibition Space Salable Space : 700 sq meters @ Rs. 10,000 per sp meter INR 70,00,000 SAP Media – Print Media Royalty INR 10,00,000 Sponsorship of –Delegate Kits 2 Sponsors@ 2,00,000 each INR 4,00,000 Sale of Space in “Investor’s Summit Directory” Salable Space is 20 Pages @ 30,000 per page INR 6,00,000
  • 80. Account Specifications Amount Branding Space of Parking Stickers 1 Sponsor @ 1,00,000 INR 1,00,000 Branding space on delegate badges 1 Sponsor @ 8,00,000 INR 8,00,000 Branding / Advertising opportunities on LCD screens across venue 3840 Seconds worth Ad space @ Rs 10,000 per 10 seconds X 3 days INR 1,15,20,000 Sponsorship of Food & Beverages Snack kit & Mineral Water on Arrival of Delegates in Kind INR 3,00,000 Bar Set up @ Networking Dinner @ Rs. 6,00,000 X 2 Sponsors INR 12,00,000 Travel Partners – Jet Airways (Part Sponsorship – Barter) 50 International Delegates @ Rs. 30,000 /- + 100 National Delegates @ Rs. 12000 / 50 % INR 13,50,000 Public / Government Funding (Balance Amount) INR 3,12,02,200 Total INR 7,07,22,200
  • 81. POST EVENT EVALUATION AND CLOSING PROCEDURE <ul><li>Three stages of Post-Event Management: </li></ul><ul><li>Post-Event Wrap-Up </li></ul><ul><li>Post- Event Analysis </li></ul><ul><li>Post- Event Follow-Up </li></ul><ul><li>POST-EVENT WRAP-UP </li></ul><ul><li>Clearing invoices for outstanding monies. </li></ul><ul><li>Generate an in-house report on the cost-effectiveness of the event. </li></ul><ul><li>End-of-conference reports to attendees and exhibitors. </li></ul>02/03/09 Renaissance West Bengal
  • 82. <ul><li>POST-EVENT ANALYSIS </li></ul><ul><li>Confirm that the audience targeted was reached </li></ul><ul><li>Gather customer evaluation feedback and statistics </li></ul><ul><li>Generate a list of attendees with the greatest participation, their profiles and the marketing activities that generated the registration </li></ul><ul><li>Coordinate and manage photos and videos productions </li></ul><ul><li>Generate a report on the success of the event with photo highlights </li></ul><ul><li>Highlight the Memorandum of Understanding (MOUs) that were inked and investments that were made </li></ul><ul><li>Event report submission with recommendations. </li></ul>02/03/09 Renaissance West Bengal
  • 83. <ul><li>POST-EVENT FOLLOW-UP </li></ul><ul><li>Issue of Press Release </li></ul><ul><li>Update Event website </li></ul><ul><li>Provide follow-up information based on attendees’ actual itinerary and interests </li></ul><ul><li>Provide for ongoing access to our reporting and management portal along with final reports that detail all aspects of the event </li></ul><ul><li>Track the current year’s registrants and exhibitors who are interested in next year’s event </li></ul><ul><li>Follow-up email campaigns </li></ul><ul><li>Inquiry page to sign-up and receive information about next year’s event </li></ul><ul><li>Ensure that the attendees, exhibitors and prospects involved year-round. </li></ul>02/03/09 Renaissance West Bengal
  • 84. Thank you 02/03/09 Renaissance West Bengal

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