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Technology Strategy Canvas

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Technology is an integral part of business. Development or adoption of new technology can lead to competitive advantage. From a strategic perspective, technology should be seen as the enabler of the …

Technology is an integral part of business. Development or adoption of new technology can lead to competitive advantage. From a strategic perspective, technology should be seen as the enabler of the business model to create and deliver value to customers. It is the means rather than the end goal. With this in mind, companies should develop a formal Technology Strategy to support their business objectives. This presentation puts forward a simple framework called the Technology Strategy Canvas.

Published in: Business, Education

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  • 1. -1-Innovative Manufacturing and Materials Programme, The University of AucklandDr Mehdi ShahbazpourFebruary 2013Developing aTechnologyStrategy
  • 2. -2-Innovative Manufacturing and Materials Programme, The University of AucklandTechnology in Business• Product• Process
  • 3. -3-Innovative Manufacturing and Materials Programme, The University of AucklandTechnology as Competitive Advantage• Product– New features– Improved Performance• Process– Replacing old machinery– Reducing labour costs– Enabling new features
  • 4. -4-Innovative Manufacturing and Materials Programme, The University of AucklandStrategic Approach to TechnologyTechnology is the enabler of the business model todeliver value to the customer
  • 5. -5-Innovative Manufacturing and Materials Programme, The University of AucklandTechnologyPushStrategic ResonanceBusinesses need to reach a balance betweenMarket Pull and Technology Push forcesMarketPullCapabilitydevelopmentBusinessdevelopment
  • 6. -6-Innovative Manufacturing and Materials Programme, The University of AucklandDeveloping a Technology Strategy• Systematic and collaborative developmentof a plan for adapting/developingtechnology that better facilitates thedelivery of customer value through thefirm’s business model.• Benefits– Strategic alignment– Managing Risk and Uncertainty– Engaging key stakeholders
  • 7. -7-Innovative Manufacturing and Materials Programme, The University of AucklandTechnology Strategy CanvasVision & StrategyFinanceProvidersTechnologyProvidersValuePropositionsCustomerSegmentsPerformanceValue ChainCURRENTVision & StrategyFinanceProvidersTechnologyProvidersValuePropositionsCustomerSegmentsPerformanceValue ChainFUTUREANALYSIS
  • 8. -8-Innovative Manufacturing and Materials Programme, The University of AucklandVision & Strategy• Is the strategy or vision– Specific– Inspiring– Communicated– Implemented– Realistic– Valid
  • 9. -9-Innovative Manufacturing and Materials Programme, The University of AucklandCustomer Value• Who are your customers?• Who should/could be your customer?• Do you really understand your customers?• What value do you provide each segment?• What values do your competitors deliver?• How are your customer segmentschanging?• How are the value expectations changing?
  • 10. -10-Innovative Manufacturing and Materials Programme, The University of AucklandPerformance• How are you performing with respect todelivering value to your customers?– cost, quality, volume, delivery, flexibility,features, sustainability• How do you compare with yourcompetitors?• What can you eliminate, reduce, raise orcreate?
  • 11. -11-Innovative Manufacturing and Materials Programme, The University of AucklandValue Chain
  • 12. -12-Innovative Manufacturing and Materials Programme, The University of AucklandValue Chain• For each stage of the value chain ask– How is value added?– What are the cost drivers?– Do you have a core-competency at this stage ofvalue chain?– What technology are you using?– How is the technology linked to your performance?– How else can value be delivered?– How can technology be used to reduce cost andraise performance
  • 13. -13-Innovative Manufacturing and Materials Programme, The University of AucklandTechnology• Who are the technology providers?• Are there partnership opportunities?• What are the current trends?• Where are the technology gaps?• What are the implementation challenges?
  • 14. -14-Innovative Manufacturing and Materials Programme, The University of AucklandFinance• What are the current and potentialsources of finance?• What are their expected returns?• What are the conditions?
  • 15. -15-Innovative Manufacturing and Materials Programme, The University of AucklandDeveloping a Technology Strategy• Compile the insights gained from thesystematic analysis using the canvas• Identify a number of Strategic Themesthat emerge from the insights• Breakdown each strategic theme in to anumber of Technical and BusinessChallenges• Priorities and manage each challenge as awell defined Project/Program
  • 16. -16-Innovative Manufacturing and Materials Programme, The University of AucklandHow Can I Help?• Facilitating Workshops– Technology Strategy– New Product Development Strategy• Student Projects– Feasibility Projects– Design Projects– Research Projects