Public Relations, Advertising, Corp Comm & Mar Com 1 F

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  • 1. Public Relations, Advertising, Corporate Communications & Marketing Communications Md. Shah Alam Javid Communications Manager, MakroCare, Hyderabad
  • 2. What is Public Relations? Public Relations (PR) is the practice of managing the communication between an organization and its public. Public relations gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations place exposure in credible third-party outlets, they offer a third-party legitimacy that advertising does not have. Common activities include speaking at conferences, working with the press, and employee communication. PR can be used to build rapport with employees, customers, investors, voters, or the general public. It is also called as PR.
  • 3. What is Advertising? Advertising is a form of communication used to influence individuals or companies to purchase products or services or support political candidates or ideas or image, recruit staff, publicize an event, or to locate an item or commodity, through any medium of public communication. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. It communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. The company pays for ad space. You know exactly when that ad will be aired or published. You have creative control on what goes into that ad. You can run your ads over and over for as long as your budget allows. Advertising media are newspapers, magazines, television and radio, business publications, billboards, electronic mails, and online banner ads. There are two basic types of advertising, informative advertising and persuasive advertising.
  • 4. What is Corporate Communication? Communication is a process of transferring information from one entity to another. Communication is the mainstay of businesses. It is how organizations get their message across to educate their prospects, to effect their buying decisions, and to service their customers. Poor communications or a message sent through the wrong channel impacts productivity, inhibits progress, frustrates your internal and external customers, and adversely affects the bottom line. Corporate communication is the communication issued by a corporate / organization / body / institute to all its public(s). Public here can be both internal (employees, stakeholders, i.e - share and stock holders) and external (agencies, channel partners, media, government, industry bodies and institutes, educational institutes and general public).
  • 5. What is Marketing and its Management? Before you learn more about Marketing Communications, you should get a basic impression of what is Marketing and its Management. Marketing is used to create the customer, keep the customer and satisfy the customer. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre and post-sales promotional activities.It is also related to many of the creative arts. The marketing literature is also adept at re-inventing itself and its vocabulary according to the times and the culture. Marketing Management is one of the major components of business management.
  • 6. What is Marketing Communication? Marketing communications is a subset of the overall subject area of marketing. Marketing communications is a mix of price, place, promotion, product (know as the four P's), that includes people, processes and physical evidence, when marketing services (known as the seven P's). How can you communicate your messages to your markets in ways that will increase profitability? To find the information, advice and other resources you need to answer said marketing questions & more. Marketing Communications are messages and related media used to communicate with a market. Marketing communicators, Marketing communication managers, or more briefly as MarCom managers.
  • 7. Corporate Communication Vs Marketing Communication Corporate Communication is Marketing Communication is focused on communication work focused on product / produce / of the company / enterprise itself. service. Corporate Communication deal Marketing Communication is with issue management, mergers primarily concerned with demand and acquisitions, litigation etc. generation, product / Corporate Communication produce/service positioning. practitioners focus on the creation Marketing Communication and execution of Corporate practitioners focus on the creation Publications. and execution of printed Corporate Communication marketing collateral. communicate both internally with Marketing Communication employees and externally with communicates with the customer existing and prospective of market to marketing relations. customers and the wider public. Marketing Communication Corporate communication implies promotes products / produce / on promoting a sense of corporate services of the company/ identity and presenting a enterprise. consistent and coherent corporate image.
  • 8. Corporate Marketing Communications? Corporate Marketing Communication communicates with those audiences whose support is vital for the company / business organisation success - customers, employees, shareholders, stock markets, plant neighbours, environmental groups, and the Government. The co-ordination of strong, consistent, motivating messages to all these groups is called Corporate Marketing Communication. As this is a two-way process, it also means listening to those audiences and responding. Corporate Marketing Communication elements are Advertising, PR, Corporate Communication, and Marketing Communication. Corporate Marketing Communication is not an ad hoc process. It has to be planned in meticulous detail, executed with imagination and precision, and continuously monitored to make sure the messages get across. If you don't communicate effectively, you won't achieve required change. Good corporate marketing communication is especially important when a new product is launched and during periods of change, or crisis. People have a curious knack of remembering how a company handled a situation long after the event is over.
  • 9. CORPORATE MARKETING COMMUNICATION TREE ADVERTISING CORPORATE CORPORATE MARKETING MARKETING COMMUNICATIONS COMMUNICATION COMMUNICATIONS PUBLIC RELATIONS NOTE: These domains will be discussed in separate slides
  • 10. Thanks for going through the slides This is the introductory slides for the ten presentations about Public Relations, Advertising, Corporate Communication and Marketing Communication. These slides are to update your knowledge and remove few of your doubts in the arena of communication and marketing, as both are different management functions of the company. If you want to ask any queries, Write to me: shah.javid@makrocare.com