Easy to get Hard to get
Ops Who you know
“Competition is just
one click away.”
All I can think of when I see that
effect is a public bathroom with
little puddles in front of all the
urinals. Why do I want something
I like so close to someone else’s
pee. Not that my pee would
improve the situation.
Just look at Wikipedia. In many ways, it is the
perfect web application. How empowered do
you feel when you use that site? You have
easy access to almost anything you could ever
want to know, and anybody who has used a
computer in the past twenty years can ﬁgure
out how to navigate it. Even my grandmother
knows blue underlined text is a hyperlink. It’s
a big ﬂag that says “you can do something
- Anne K Halsall
Please make this bigger
so the design “pops”.
If your idea is good,
someone else is doing it.
Truly new things are
“The minimum viable product is that version of a new product which
allows a team to collect the maximum amount of validated learning
about customers with the least effort.” - Eric Ries on MVP
== RELEASE THAT S***
1.You have data.
2.You are copying someone else successful.
3.They trust you.
You get what you want.