Shaping the Future of Media
    – Interactive Media & Games




 Mr Michael Yap
 Deputy Chief Executive Officer , MDA,
 an...
Fueling Innovation
   Shaping the Future of Media

Fuel a Vibrant Media Sector
       15-20% CAGR




Nurture Global Succe...
Robust Growth in 2008
Industry Revenues         Industry Value Add
                 $1.3b                 $798m
   $1b    ...
Company distribution by origin, 2008            Company distribution by size, 2008


Share of                             ...
Ecosystem today
                                                         Global Market
  500              111            4...
Startup Companies: Global ranking
            1,164
            1,209
           12,411

           32,932
           41,9...
Summary of Achievements: Impact

                       No 1
No 1                                                       No...
Year 2009
Committed
Investment:
$100M
500-900 Jobs
Industry challenges
Global Market                                  Local Demand
 How to expand overseas?                  ...
Response to the Industry Challenges
          - IMG Strategies

Thrust 1: Identify and Develop Catalytic Projects.

Thrust...
Thrust 1: Identify and Develop Catalytic
                 Projects.
    What is “Catalytic”?
A Catalytic Project should ig...
Thrust 2: ‘Future of Media’ Initiative to fuel
        the Growth of Key Clusters
                    Future of Media

  C...
Partner Network (50-100 companies)
  Impact every Singaporean    100M Users Globally


Local Demand                       ...
MDA’s Support
Local Demand                                                         Global Market
            World Nationa...
Partner Network (50-100 companies)
  Impact every Singaporean   100M Users Globally


Local Demand                        ...
Offerings by Partners: Future Mobile
     Customer Base                             Singtel: 230M users
                  ...
Future of Media
FutureTV                         FutureWorlds                        FutureBooks
                         ...
Thrust 3: Crisis Action Plans
Financing                             Develop & Retain Talent
MDA                           ...
Invitation to Participate


  FutureMobile
  FutureGames
    FutureTV
  FutureWorlds
  FutureBooks
Call for Proposals
FutureMobile:
Call for Applications   by   SingTel
Call for Applications   by   Apple
Call for Applicat...
THANK YOU
Shaping the Future of Media Interactive Media Games
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Shaping the Future of Media Interactive Media Games

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Shaping the Future of Media Interactive Media Games

  1. 1. Shaping the Future of Media – Interactive Media & Games Mr Michael Yap Deputy Chief Executive Officer , MDA, and Executive Director, Interactive Digital Media Research & Development Programme Office
  2. 2. Fueling Innovation Shaping the Future of Media Fuel a Vibrant Media Sector 15-20% CAGR Nurture Global Successes 100M Global Users Engage All Singaporeans Permeate Key Sectors
  3. 3. Robust Growth in 2008 Industry Revenues Industry Value Add $1.3b $798m $1b $640m 24.7% 25% 2007 2008 2007 2008 No. of Companies Employment 585 7,400 5,900 457 128 1,500 jobs 2007 2008 2007 2008
  4. 4. Company distribution by origin, 2008 Company distribution by size, 2008 Share of 14% 79% 67% 19% 21% total % 255% 32% 12% 6% CAGR 13% 500 390 400 464 347 300 375 351 200 250 111 121 100 79 84 125 107 31 0 0 Start-up SME Large Foreign Domestic 2007 2008 2007 2008
  5. 5. Ecosystem today Global Market 500 111 474 Researchers startups Companies Key Global Partners Apple HP IHL R&D Incubation Commercialization Sun Local Demand Key Demand Drivers (NDP YOG World Expo) Infrastructure Funding Talent 10 schools Mediapolis $1B supporting IDM Lab Available funds training
  6. 6. Startup Companies: Global ranking 1,164 1,209 12,411 32,932 41,963 54,692 139,974
  7. 7. Summary of Achievements: Impact No 1 No 1 No 1 Star Challenge iPhone app in Sg Site from Sg No 1 No 1 1,164 in Asia Pacific ICT Bank in Second Life the World Award 08- No 1 No 1 No 1 Infocomm Singapore Awards 08 Xbox Game app in Best Educational Software Challenge Friendster Best Research & Development Most Innovative Product
  8. 8. Year 2009 Committed Investment: $100M 500-900 Jobs
  9. 9. Industry challenges Global Market Local Demand How to expand overseas? Fragmented Demand Scale Funding Leverage to maximise potential Finding Investors
  10. 10. Response to the Industry Challenges - IMG Strategies Thrust 1: Identify and Develop Catalytic Projects. Thrust 2: ‘Future of Media’ Initiative to fuel the Growth of Key Clusters – FutureGames – FutureMobile – FutureTV – FutureWorlds – FutureBooks Thrust 3: Crisis Action Plans
  11. 11. Thrust 1: Identify and Develop Catalytic Projects. What is “Catalytic”? A Catalytic Project should ignite the e growth of the sector by adding:- m a Economic G g rs - Substantial contributions in in ge kn Value Add and Jobs ea Se h - Competitive advantage to the eco- system with quantum leap in C capabilities
  12. 12. Thrust 2: ‘Future of Media’ Initiative to fuel the Growth of Key Clusters Future of Media Cluster our local industry to create leading positions in targeted areas Leverage on each Synergize to Inspire & other’s customer bring best of facilitate base, market breed offerings innovation access and partners
  13. 13. Partner Network (50-100 companies) Impact every Singaporean 100M Users Globally Local Demand Global Market Network Of Companies Funding Talent & Capacity Incubation R&D
  14. 14. MDA’s Support Local Demand Global Market World National Day 5 Global platforms Sing Parade Expo Health NHB URA Youth Digital Mission Olympic Design Sg NLB Games Twinning Trips Funding TrustedFunding Partner Matchmaking R&D Calls Resources Joint Training Pre Seed Seed Series A Series B Business iMATCH Infrastructure Angel Network Funding Schemes Incubation Tamarix Capital Raffles Ventures
  15. 15. Partner Network (50-100 companies) Impact every Singaporean 100M Users Globally Local Demand Global Market National Events Companies Government Agencies R&D Funding Incubation
  16. 16. Offerings by Partners: Future Mobile Customer Base Singtel: 230M users Friendster: 100M users (Global reach & local demand) Mozat: 5M users Singtel: Market intelligence Market Access Mozat: Access to morange delivery network Access to Advertisers & Friendster: access to advertisers Mozat: First 10 apps, 100% revenue Partners Singtel: free promotion to its subscribers Promotion Friendster: featured placements on homepage Mozat: featured promotion to all users Apple: trial to schools Payment & other Friendster: payment programme Singtel: mobile payment, hosting infrastructural needs Apple: development resources Mozat: dedicated technical support
  17. 17. Future of Media FutureTV FutureWorlds FutureBooks Virtual Web TV Virtual Education Training Ebooks Product 3D Web User Development Generated Mobile Education FutureGames FutureMobile New Mobile Interfaces Location Mobile Payment Mobile Projection Multi Alternate Reality Mobile Health Mobile Alternate Reality Sensor
  18. 18. Thrust 3: Crisis Action Plans Financing Develop & Retain Talent MDA MDA -iMatch (quarterly): Matching - META PROGRAM: 50 persons start-ups and investors (local/foreign) -iJam (bimonthly): Grant of up to - Match Demand $50,000 - Targeted 5,000 to be upgraded Other Agencies Other Agencies - MICRO LOAN: Loan of up to $50,000 - SPUR SCHEME: Up to 90% training costs - SEEDS: Investment of up to $300,000 - IDP Program: Nurturing start- - BRIDGING LOAN: Loan of up to ups $5M
  19. 19. Invitation to Participate FutureMobile FutureGames FutureTV FutureWorlds FutureBooks
  20. 20. Call for Proposals FutureMobile: Call for Applications by SingTel Call for Applications by Apple Call for Applications by Friendster Call for Applications by Mozat FutureGames: Call for Game Publishers FutureWorlds: Call for Proposals by Sun Microsystems Call for Proposals by G Element Call for Proposals by QALA Singapore FutureBook: Call for Innovations by Creative Technology FutureTV: Call for Applications by MediaCorp Call for Applications by PGK Media
  21. 21. THANK YOU

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