Visual Identity Case Study
Objective




                         +
family friendliness               enviromentally friendliness
Metaphor




         +
Love              Growth
Elements




          +
curvy              green
Elements: Typography




                  =
curvy / love
Elements: Color




              =
green
Elements: Symbol
Elements: Symbol



                   ?
Elements: Symbol
Elements: Symbol
Elements: Symbol




                   Moving forward
Elements: Symbol
Elements: Symbol

     2
            3
 1

                 4

             5
Elements: Symbol

             2
                    3
         1

                        4   5 Pillars of Islam

       ...
Suggested Stationary
Suggested Stationary




                                    Namecard

Johari Sarmin
Vice President

Office:    6584 0214
...
Suggested Stationary


        Body of Cover Letter

        The body of your cover letter lets the employer know what pos...
Suggested Color


C 42 - M 5 - Y 96 - K 0   C 26 - M 1 - Y 99 - K 0   C 42 - M 5 - Y 96 - K 0
R 162 - G 196 - B 64      R ...
Suggested Typography / Font


Header    Frutiger Next Linotype Medium Condense

          abcdefghijklmnopqrstuvwxyz

    ...
Al-mawaddah logo case study
Al-mawaddah logo case study
Al-mawaddah logo case study
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Al-mawaddah logo case study

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Al-mawaddah logo case study

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Al-mawaddah logo case study

  1. 1. Visual Identity Case Study
  2. 2. Objective + family friendliness enviromentally friendliness
  3. 3. Metaphor + Love Growth
  4. 4. Elements + curvy green
  5. 5. Elements: Typography = curvy / love
  6. 6. Elements: Color = green
  7. 7. Elements: Symbol
  8. 8. Elements: Symbol ?
  9. 9. Elements: Symbol
  10. 10. Elements: Symbol
  11. 11. Elements: Symbol Moving forward
  12. 12. Elements: Symbol
  13. 13. Elements: Symbol 2 3 1 4 5
  14. 14. Elements: Symbol 2 3 1 4 5 Pillars of Islam 5 Unity
  15. 15. Suggested Stationary
  16. 16. Suggested Stationary Namecard Johari Sarmin Vice President Office: 6584 0214 Mobile: 9854 3355 Fax: 6584 2335 Email: johari@mawaddah.org.sg website: www.mawaddah.org.sg Address: No.3 Sengkang Rd Singapore 522354
  17. 17. Suggested Stationary Body of Cover Letter The body of your cover letter lets the employer know what position you are applying for, why the em- ployer should select you for an interview, and how you will follow-up. First Paragraph: The first paragraph of your letter should include information on why you are writing. Mention the position you are applying for. Include the name of a mutual contact, if you have one. Be clear and concise regard- Letterhead ing your request. Final Paragraph: Conclude your cover letter by thanking the employer for considering you for the position. Include informa- tion on how you will follow-up. State that you will do so and indicate when (one week’s time is typical). You may want to reduce the time between sending out your resume and follow up if you fax or e-mail it. Complimentary Close: Respectfully yours, Signature: Johari Samsudin Manager Masjid Al-Mawaddah | No.3 Sengkang Rd Singapore 522354 | Office: 6584 0214 | Fax: 6584 2335 | info@mawaddah.org.sg | www.mawaddah.org.sg
  18. 18. Suggested Color C 42 - M 5 - Y 96 - K 0 C 26 - M 1 - Y 99 - K 0 C 42 - M 5 - Y 96 - K 0 R 162 - G 196 - B 64 R 200 - G 215 - B 46 R 162 - G 196 - B 64 2 1 2
  19. 19. Suggested Typography / Font Header Frutiger Next Linotype Medium Condense abcdefghijklmnopqrstuvwxyz Frutiger Next Linotype Regular Condense Body abcdefghijklmnopqrstuvwxyz

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